Denzil Doyle is an electrical engineer, entrepreneur, and author who has founded several technology companies. He is currently an advisor to governments and the chairman of Doyletech Corporation, which published the sixth edition of his book "Making Technology Happen". The book provides advice on finding, exploiting, and managing innovative technologies and helps readers develop business plans, conduct market research, identify exploitable technologies, negotiate deals, and manage technology-focused companies. It also discusses strategies for establishing technology industries in local communities.

1. Making
Technology
Happen
Denzil Doyle
How to find, exploit, and manage
innovative products, services, and processes
MakingTechnologyHappenDenzilDoyle
Sixth Edition
SixthEdition
About the Author — Denzil Doyle
When two or more people meet in Silicon Valley North, the
discussion does not get far before the name of Doyle is in-
voked. Known to many as the‘archangel of the valley’, Denzil
Doyle is an electrical engineer (BSc, Queen’s 56, Honorary
DEng, Carleton 81) and entrepreneur who built one of the
first high tech supercorps in the Ottawa area (Digital Equip-
ment of Canada Ltd.) from scratch to $160 million in sales.
He is currently a director of some of the fastest growing firms
in the valley, advisor to governments, author, newspaper
columnist, and chairman of Doyletech Corporation. In 2005,
he was invested as an Officer of the Order of Canada.
Published by Doyletech Corporation
www.doyletechcorp.com
Making
Technology
Happen
Table of Contents
1. Introduction
2. Technology, Products, Services, Markets, and Wealth
3. The Business Plan — The Entrepreneur’s Most Basic Tool
3.1 A New Venture Business Plan
3.2 The Proposed Format
3.3 Risk Analysis
3.4 A Model Business Plan
3.5 Summary Comments on Business Planning
4. Doing the Market Research
4.1 Marketing vs. Selling
4.2 Market Potential and Market Penetration
4.3 Replacement Market and Incremental Market
4.4 Market Share
4.5 Sources of Marketing Information
5. Finding Exploitable Technology
5.1 It Is Not Always Where You Think It Is
5.2 The Innovation Chain
5.3 Some Questions to Ask
5.4 Pure vs. Applied Research
5.5 Business Opportunity Documents
5.6 Choosing the Appropriate Exploitation Vehicle
5.7 Licensing Considerations
6. Exploiting Technology
6.1 Estimating the Investment Requirements
6.2 Estimating the Payback
6.3 Negotiating a Deal with Investors
6.4 Negotiating a Licensing Arrangement
7. Managing a Technology-Intensive Company
7.1 The Role of a Board of Directors
7.2 Some Do’s and Don’ts for Directors
7.3 Some Do’s and Don’ts for Presidents
7.4 Role of the Long Range Plan, the Budget, Forecast
7.5 Establishing a Management Rhythm
7.6 Choosing the Appropriate Corporate Structure
7.7 The Human Resources Factor
7.8 Maintaining an Innovation Culture
7.9 Employee Stock Option and Stock Purchase Plans
7.10 An Early Warning System for the Board of Directors
7.11 A Tool Kit for the Chief Executive Officer
7.12 A Tool Kit for the Director
7.13 A Simple Model for Measuring a CEO
8. Establishing a Technology Industry in your Community
8.1 Grow-Your-Own is Better
8.2 How to Implement a Grow-Your-Own Strategy
8.3 A Third Option - a Linkages Strategy
8.4 Summary Comments on a Local Strategy
9. Conclusion
10. Appendix
Appendix I - A Weekly Reporting System
End Notes
Front Cover
Back Cover
The New Sixth Edition of MTH