The 8th Annual KCSymposium is focused on delivering "cutting edge" career and leadership advice to hundreds of business professionals in the Dallas Fort Worth area. "Charging into the Continuous Crushing Change" features Industry Leaders, Authors and Professional Trainers that will guide our attendees on the most recent hiring practices and what businesses are looking for in their new leaders. The KCSymposium has made a significant difference for thousands of event participants over the last 7 years!

1. Feb. 9th, 2013
Facilitated by Kellogg/NU Alumni Club of DFW

2.  Overview
◦ Largest networking and career growth event in Dallas-Ft. Worth area
 Attendees Snap Shot
◦ Approximately 200 professionals attend annually with
overwhelmingly positive response
◦ Top talent:
Representing over 22 MBA alumni associations including
Harvard, Wharton, Chicago Booth and Kellogg
◦ Top companies:
Representation from Dr Pepper/Snapple, Frito Lay /PepsiCo,
Texas Instruments, American Airlines, Boston Consulting Group,
HP/EDS, Microsoft and Exxon/Mobil
◦ Experienced management professionals with significant
corporate influence: 60% of attendees had over 15 years of
professional experience

3.  8:00 – 8:30 Registration, Networking and Breakfast
 8:30 – 8:50 Introduction
 8:50 – 10:15 Breakout Session #1
 10:30 – 11:20 Breakout Session #2
 11:30 – 12:20 Keynote Speaker
 12:20 – 12:30 Closing Remarks
 12:30 – 1:30 Post event Networking Lunch
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4.  Breakout Sessions:
◦ Recruiter Panel ◦ Networking / Social Media
◦ Team Leadership ◦ Board Membership
◦ Managing Through ◦ Female Leadership /
Career Transition Advancement
◦ Entrepreneurship ◦ Executive Coaching
◦ Resume, Interview, ◦ Franchising
Negotiation

5. Thought leaders from Career Sites like Monster,
Linked In and other industry leading web sources.
Leading Best Seller Authors that have great ideas
on career or leadership topics
Thought leaders from World Class Executive
Recruiter Companies and National Staffing Brands.

6. Past Career and Leadership Symposium
Speakers
Keynote –J. Eric Smith, President & CEO of Swiss Re Americas
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7. Past Career and Leadership Symposium
Speakers
Keynote – Marc Cenedella, CEO, TheLadders.com
The Ladder’s CEO Marc Cenedella
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8. Joe DePinto The importance of "servant
leadership" and how Joe is bringing it
President/CEO, 7-Eleven to 7-Eleven
Marc Cenedella How the Internet increased job
information, but made the job hunt
Founder & CEO, TheLadders more difficult.
Leading the transition of a
Jim Maroney newspaper chain into a successful
CEO, Dallas Morning News news outlet in today's multi-media
digital age
Kenji Hashimoto Inside American Airlines’ long-term
competitive strategy and the critical
VP, Strategic Alliances role of strategic alliances
Gloria Guevara Challenges & opportunities in Mexico
Mexico Minister of Tourism for tourism and industry
Aylwin Lewis Career insights from Aylwin’s
President & CEO of Potbelly Sandwich remarkable self-made journey
Scott Klein The difference between leading and
CEO, SuperMedia managing.
* Includes speakers from Career Symposium as well as other
“Kellogg Speaker Series” events

9. Career and Leadership Symposium Advertising
and Support

10. Career and Leadership Symposium Advertising
and Support
Nov Dec Jan Feb
Advertising MBA E- Dallas MBA E- Symposium
Mailing News Mailing Event
and
Campaign Advertising Campaign (Feb 9th)
promotional
activities Event Event
Brochures and Announcements
Announcements
Facebook Facebook
Facebook Facebook
Social Media Speaker and Linked
“Like” and Linked
Activities and In “Top 10”
Campaign In Free
Attendee Lessons
and Book Ticket
Feature from the
Giveaway Program
Stories Symposium
Webinar Mini
Virtual Follow up
Lesson Event for
Networking Registered
Networking
events Happy Hour
Symposium
(Feb 21)
Attendees
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11. Career and Leadership Symposium Past and
Future Sponsors

12. Career and Leadership Symposium Sponsorship
Program
Pre-Event Event Post Event
Advertising Advertising Advertising
•Featured sponsor • Primary Logo on all
story on Event Sites • Primary Logo on all
Event Banners and Re-Cap Stories and
Gold •January Webinar Class material Top 10 Lessons
Sponsor
Sponsor • Event Sponsor
• Primary Logo on all Recognition during •Featured sponsor at
Program Event Sites and February Follow up
the day
Emails Happy Hour
•Logo on all Event
Silver •Logo on all Event
Banners and Class
Sites and Emails
Sponsor material
Program
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