1. Training will take place in the southeast and the southwest regions
on the following dates:
4 Effective Sales Management: Getting the Most Out of Your Sales People
May 4, 2006 - Irving, TX
4 Make your Sign Company Lean to Gain a Competitive Advantage
May 5, 2006 - Irving, TX
May 11, 2006 - Greenville, SC
4 Value Stream Mapping: Finding the Waste
May 6, 2006 - Irving, TX
May 12, 2006 - Greenville, SC
707 N. Saint Asaph Street,
Alexandria, VA 22314
www.signs.org
Continuing Education“ON THE ROAD”Series
“Great! Very informative. Instructor has a great grasp of his class.”
– Manuel Flores with The Sign Factory, Houston, TX
Continuing Education“ON THE ROAD”Series
ISA’s Continuing Education “On The Road” Series presents:
Effective Sales & Lean Management Solutions.
Three unique courses tailored for sign industry professionals
to enrich their sales force and their bottom-line.
Training will take place in the southeast and the southwest
on the following dates:
4 Effective Sales Management: Getting the Most
Out of Your Sales People
May 4, 2006 - Irving, TX
4 Make your Sign Company Lean to Gain a
Competitive Advantage
May 5, 2006 - Irving, TX
May 11, 2006 - Greenville, SC
4 Value Stream Mapping: Finding the Waste
May 6, 2006 - Irving, TX
May 12, 2006 - Greenville, SC

2. May 4, 2006 • 8:00 a.m. – 4:30 p.m.
• Irving, Texas
Effective Sales Management:
Getting the Most Out of Your
Sales People
David Fellman, David Fellman &
Associates
Over the past few years we’ve noticed a trend. Sign company
owners and managers have listed “increasing sales” among their
most important concerns. To address this business goal, we’re
offering this course to help owners and managers grow their
bottom-line through a trained sales force. In this seminar, they will
learn how to hire sales people specifically for the sign industry.
Attendees will:
4 Learn how to improve their hiring processes and how to
motivate their sales force using new and inventive methods.
4 Discover proven hands-on management and measurement
strategies to ensure that their sales force succeeds.
4 Learn how to develop and explain an effective compensation
plan while becoming skilled at handling common sales
management problems.
Seminar Limited to 45 attendees.
Presenter Information:
David Fellman, David Fellman & Associates
David M. Fellman is the president of David Fellman & Associates,
a sales and marketing consulting firm based in Cary, NC. David
has had broad and successful personal experience in sales, including
sales management and marketing management in several segments
of the graphic arts industry.
May 5, 2006 • 8:00 a.m. – 4:30 p.m.
• Irving, Texas
May 11, 2006 • 8:00 a.m. – 4:30 p.m.
• Greenville, South Carolina
Make Your Sign Company
Lean to Gain a Competitive
Advantage
Jim McKechnie, President, James R.
McKechnie & Associates
How can your business learn to shave off unnecessary and
cumbersome business practices? This powerful seminar will teach
the techniques behind a “lean” business module. Jim McKechnie
will demonstrate with hands-on simulations how to transition from
traditional leadership to one of innovative change. You’ll receive an
overview of the lean toolbox and how this fits in both the office and
shop environments. There will be enough time provided to discuss
how lean can be successfully implemented in a mixed model sign shop!
Learn to streamline your business practices in this memorable seminar.
Attendees will:
4 Discover how the lean business module fits in a custom mix
model sign shop and office environment.
4 Understand how to eliminate unnecessary waste in current
procedures.
4 Identify key methods for introducing change in a subtle
manner.
Seminar Limited to 45 attendees.
May 6, 2006 • 8:00 a.m. – 4:30 p.m. • Irivng, Texas
May 12, 2006 • 8:00 a.m. – 4:30 p.m. • Greenville, South
Carolina
Value Stream Mapping: Finding the Waste
Jim McKechnie, President, James R. McKechnie & Associates
This seminar will provide the tools for mapping current business
and production processes into linear fashion. Learn how to
identify inhibitors to business flow that keep your operation in
standby mode. Cut through the waste and discover the methods
for moving your business into a productive work environment.
Attendees will:
4 Learn how to map processes in a linear and visual flow using
a state mapping module.
4 Identify the inhibitors in your organization that limit your
ability to be responsive to your team.
4 Examine why organizations place process flow barricades in
front of their teams.
4 Evaluate current conditions and how to set up future state
maps.
Presenter Information:
Jim McKechnie, President, James R. McKechnie & Associates
Jim has over 40 years of manufacturing experience in repetitive and
custom manufacturing environments. He is a consultant/trainer
of lean manufacturing at San Diego State University and he is also
former general manager of a custom electronic sign company.
Sponsored by:
“This is a topic that we need to see more of. In all my years in business I never found any information to help me in developing my
sales team. This was excellent and long overdue. I would even go to a day seminar if he ever had one. I would love to learn more.”
–Cindy Hamilton with ND Sign Service
Continuing Education“ON THE ROAD”Series
REGISTRATION AND PAYMENT INFORMATION
Company: _________________________________________________________________________________
Address: ___________________________________________________________________________________
City, State, Zip: _____________________________________________________________________________
Contact Name: ______________________________________________________________________________
Phone:_________________________________________Fax: ________________________________________
E-mail:_____________________________________________________________________________________
Name of Registrants: (Please Print)
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
SELECT PROGRAM:
DALLAS, TEXAS ISA MEMBER NONMEMBER
MA04 May 4, 2006: Effective Sales Management: ____ x $195 ____ x $225
Getting the Most Out of Your Sales People
MA05 May 5, 2006: Make Your Sign Company Lean ____ x $195 ____ x $225
to Gain a Competitive Advantage
MA06 May 6, 2006: Value Stream Mapping ____ x $195 ____ x $225
GREENVILLE, SOUTH CAROLINA
MA11 May 11, 2006: Make Your Sign Company Lean ____ x $195 ____ x $225
to Gain a Competitive Advantage
MA12 May 12, 2006: Value Stream Mapping: Finding the Waste ____ x $195 ____ x $225
Total: $______ Total: $______
PAYMENT METHOD:
❑ VISA ❑ MasterCard ❑ American Express ❑ Check
Credit card number: ________________________________________________Exp. Date: _____________
Name on credit card: _____________________________________________________________________
Signature: ______________________________________________________________________________
Mail registration and payment information:
ISA-EDP, 707 N. Saint Asaph Street, Alexandria, VA 22314
or by fax (703) 836-8353.
CODE: CEOIM
“Excellent course, well worth my Saturday.” – Grady Brown with ASI-Modulex, Dallas, TX
Continuing Education“
ISA-EDP, 707 N. Saint Asaph Street, Alexandria, VA 22314
or by fax (703) 836-8353.
CODE: CEOIM
HOTEL INFORMATION
MAY 4, 5 & 6:
Courtyard by Marriott
Dallas DFW Airport
South/Irving
2280 Valley View Lane
Irving, TX 77061
Tel: (972) 790-8990
Hotel Cost: $79.00 Plus Tax
Hotel Reservation Cutoff
Date: April 20, 2006
MAY 11 & 12:
Courtyard by Marriott
Greenville-Spartanburg Airport
115 The Parkway
Greenville, SC 29615
Tel: (864) 213-9009
Hotel Cost: $99.00 Plus Tax
Hotel Reservation Cutoff
Date: April 26, 2006
CANCELLATION POLICY
All requests for refunds must be
submitted in writing three weeks
prior to the start of the training.
Refunds will be processed less an
administrative fee of $75. All
refunds will be processed at the
conclusion of the training. If
request for refund arrives less than
three weeks prior to the start of
the training, the registration will
automatically be transferred to the
next training date. In the event of
unforeseeable circumstances that
lead to cancellation by the event
organizers, all registration fees will
be refunded. Send cancellation
requests to:
International Sign Association
– EPD
Continuing Education
“On the Road” Series
707 North St. Asaph Street
Alexandria, VA 22314
QUESTIONS?
Contact ISA’s education and
professional development manager,
Kay Haskins, at (703) 836-6068,
or e-mail the EPD department at
education@signs.org.
Continuing Education“ON THE ROAD”Series