2012 Small Business Toolkit

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Small Business Assistance & Education

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2012 Small Business Toolkit

  1. 1. Springf ield Area Chamber of Commercesmallbusiness TOOL KIT ® www.springf ieldchamber.com
  2. 2. The Springfield Area Chamber ofCommerce has more than 2,000member businesses, firms andorganizations.But did you know that the majority ofour members are small businesses?It’s a fact. Businesses and organizationswith fewer than 25 employees comprisenearly 80% of the Chamber’smembership.We’re committed to helping Springfieldarea small businesses succeed. On thepages of this booklet, you will find asampling of the many benefits,programs and services available toyou as a small business member ofthe Springfield Area Chamber ofCommerce.
  3. 3. “60-Minutes to Success”Chamber Small Business CouncilSponsors Lunch Seminars forBusiness OwnersWe are dedicated to improving businesses byproviding education to benefit businessprofessionals. Explore “60 Minutes to Success”to learn the latest management, finance,human resources, legal, marketing and salestechniques through an array of seminars andeducational workshops to benefit you as wellas your employees. These informative sessionsare presented by members for members.Goal of Seminars:• To provide tools, education, resources & visibility for business owners & managers to improve their business.• Each seminar is focused on a key segment within business operations.• There are three presenters per seminar, each with a specific topic to cover within the seminar or as a panel discussion group.• Participants leave the seminars with key take-aways that make a difference in their immediate and long-term performance. 2
  4. 4. EmployeeMotivationandTeambuilding:Take Care of Your People So TheyCan Take Care Of Your Business February 1, 2012 11:45 a.m. - 1p.m. Springf ield Area Chamber of Commerce 202 S. John Q. Hammons Parkway
  5. 5. This fast-paced, hands-on session willprovide attendees with the frameworkand sample implementation for twodifferent exercises designed to createcohesiveness among teams of varyingsizes.Panelists:Brett Baker, Trust Point Management• Observe a sample team-building exercise and debriefing that is suited for small groups of 5-20.• Learn the basic principles of “treasure mapping” and its most common application for use with sales teams.• Discuss exercise uses and adaptations outside of the sales department.OTC Customized Training Specialist• Participate in a sample team-building exercise and debriefing suitable for groups of 20-75• Discuss exercise uses and adaptations for groups of varying sizes and who are seeking different outcomesRegister at www.springfieldchamber.com 4
  6. 6. EmployeeManagement –Hiring/Firing:How To Recognize Liability, How ToAvoid It, And How To Insure For It April 4, 2012 11:45 a.m. - 1p.m. Springf ield Area Chamber of Commerce 202 S. John Q. Hammons Parkway
  7. 7. This value-packed session will provideattendees with practical informationand strategies to identify, prevent andprotect their companies from claims,complaints and liability associated withemployee hiring and firing practicesand procedures.Panelists:Legal: Daniel Wooten, Neale & Newman, LLP• Employment-at-will doctrine• Major employment laws affecting employment• Liability exposure of employersTraining: Lynette Weatherford, Human ResourceAdvantage, LLC• Importance of workforce training, policy manuals, counseling and documentation• Important aspects of workforce training, policy manuals, counseling and documentationInsurance: Mark Adkins, Mark E. Adkins InsuranceAgency, Inc.• Should I insure for potential employment practices liability, and if so how?• Is it or can it be included in my current commercial general liability coverage?• What is the difference between “claims made” coverage forms and “occurrence” coverage forms?Register at www.springfieldchamber.com 6
  8. 8. UsingMarketingMagnets ToBuild YourBusiness In TheNew Economy:Why Personal Branding And ContentMarketing Is Important For YourBusiness In The New EconomyHow To Use Online Marketing ToBoost Sales For Your Business June 6, 2012 11:45 a.m. - 1p.m. Springf ield Area Chamber of Commerce 202 S. John Q. Hammons Parkway
  9. 9. This session will show you how toattract customers to your businessusing the new rules of video, socialmedia, blogging and your website.Use web 2.0 tools to tell the storyof you and your company andincrease sales.Panelists:Steve Visio, Heligonix, Inbound Marketing SpecialistHow Personal Branding and Content Marketing Can Be UsedTo Build Your Business• Personal Branding and why it’s important for your business• How personal branding ties into content marketing, SEO, and your online presence• Using your personality to build your Personal Brand• Why a Content Strategy will become your best friendHandouts: Social Media Daily ChecklistBrett Curry, Curry Marketing, CEO Online MarketingGiant, LLC, Leader of “Marketing that WorksMastermind Group”The Three Most Important Steps To Get Found Online, ConvertCustomers, And Bring Customers Coming Back For More• How pulling targeted traffic to your website will build online sales• Using SEO to bring targeted traffic to your website• Converting website “viewers” to “buyers”• Turning one-time customers into repeat buyers and raving fansRegister at www.springfieldchamber.com 8
  10. 10. FinancingOptions ForSmall BusinessOwners August 1, 2012 11:45 a.m. - 1p.m. Springf ield Area Chamber of Commerce 202 S. John Q. Hammons Parkway
  11. 11. Small business financing has beenimpacted by recent governmentregulations and the economy. Thissession will teach you how to make agood impression when approachinga lender, by identifying what they willbe looking for in a loan request andaligning those objectives with yourplan for success.Panelists:A Representative from Commerce BankA Representative from Rural MO, Inc. (RMI)David Hamm, CPA,CBI,BCI, Murphy Business & FinancialCorporation• How has lending been impacted by the current economic climate?• Financing options for small businesses• What will a lender want to see from you and your business?• How will a loan improve your ability to do business?• What lender is right for your needs?Register at www.springfieldchamber.com 10
  12. 12. Five Mistakes Business Owners Can’t Afford To Make In This Economy & Three Marketing Tips To Breathe New Life Into Your Business October 3, 2012 11:45 a.m. - 1p.m. Location to be determined.11
  13. 13. Companies across the country arehurting with little relief in sight, sowhat is a small business to do? Learnwhat successful businesses are doingto make the needed changes to growin the new economy. Attendees willwalk away with action items that canchange their bottom line before theyear ends.Panelists:Randy Mayes, Professional Trainer:• Learn effective strategies and action plans based on your natural talents, abilities and interests.• Expect “out-of-the-box” ideas, with guidelines to help.Chris Brewer, Online Marketing Giant:• Discover how local businesses are attracting new customers and getting leads.• Learn from case studies how local businesses are competing and winning everyday with social media strategies, internet searches and email marketing.Gary Rogers, Kingsley Group Brokers:.• Leave with a checklist to help find obvious bottom line savings to improve cash flow immediately.• Learn how to spot the early warning signs that can help avoid dangerous trends in your business or organization.• Find out what works, what doesn’t and how to know the difference before it’s too late.Register at www.springfieldchamber.com 12
  14. 14. FraudPrevention:What YouDon’t KnowCould BePutting YourBusiness AtRisk November 7, 2012 11:45 a.m. - 1p.m. Springf ield Area Chamber of Commerce 202 S. John Q. Hammons Parkway
  15. 15. This eye-opening presentation will helpyou gain awareness about opportunitiesfor fraud within your organization andprovide you with information on how youcan protect yourself and your business.Panelists:Laurie Adams, U.S. Bank Treasury Management andPayments Consultant• Review types of fraud protection• Discuss best practices to avoid employee fraud• The importance of proper office controls and auditTammy Young, CPA Roberts McKenzie, Mangan &Cummings, PC• Testimonial of how fraud affected a clients business• Questions the client wished they would have asked their advisors• Next steps a business takes after being a victim of fraudForensic Auditor from KPM office• Identifying fraud through financial reporting .• Different types of financial reporting and how CPA might identify internal fraud• Costs associated with proving fraud has occurredRegister at www.springfieldchamber.com 14
  16. 16. Online Tools for Business www.springfieldchamber.com/toolkit15
  17. 17. The Springfield Area Chamber ofCommerce offers even morecomprehensive resources for small businessowners and managers online. Visitwww.springfieldchamber.com/toolkit totake advantage of this member benefit!Here are some highlights of what you willfind there.Business Planning and AssistanceThis section provides great resources for businesses of all sizesand ages. The information is aimed at existing businesses, aswell as potential entrepreneurs. Funding ProgramsIt’s one of the most popular areas of the site, helping to preparebusiness owners to go into a bank or to talk to a federal or stateagency about a loan. Many businesses go into these situationsunprepared, with the result being a negative response from theagency or, if a loan is possible, a higher interest rate. To overcomethese barriers, visit the Your Funding Toolkit section of the site. There you will find step by step instructions to make sure you areprepared before you apply for a loan. There is also informationon how to get a free Dun & Bradstreet number, the importanceof having three years of tax returns, a banking history, Paydexscores, trade reporting, and more.Employer AssistanceThis section includes an extensive list of free resources designedto help companies hire new employees. It also offers informationon compliance and a handy tool called “New Employee Email” tohelp you get all the information you need to new staff members. Here’s how it works. After you’ve made a new hire, you simplytype the new employee’s email address into a form and click 16
  18. 18. “submit.” Your new employee will be sent all the forms and brochures that are required including W-4, I-9 and state with- holding forms. You also have the option of sending a time sheet and workplace safety information. Marketing and Selling Marketing and selling are key to the success of any business/ organization. This section has a myriad of tools designed to help businesses market their products more effectively. There’s a separate section on improving sales, and another section on selling on the internet. Disaster Planning and Recovery Planning for disaster can be critical to the continued existence of a business and takes very little time. This section focuses on the steps a company can take to protect its information and its operations and also offers a broad range of actions that a business can take to recover from a disaster. Government Requirements This section provides forms, instructions and due dates to help you and your business meet the government requirements of your type of business. The section includes information on collecting and filing sales tax returns, paying quarterly estimated income tax, complying with environmental laws, preparing annual tax returns, filing 1099’s for independent contractors, paying use tax, filing business personal property tax returns and requirements specific to corporations and LLC’s.17
  19. 19. AdditionalSmallBusinessResourcesSpringfield Area Chamber of Commerce417-862-5567www.springfieldchamber.comSpringfield Missouri SCORE417-890-8501www.score.orgMissouri State University Small Business and TechnologyDevelopment Center417-836-5685www.sbtdc.missouristate.eduDrury University Edward Jones Center for Innovation& Entrepreneurship417-873-7458www.drury.edu/ejcMissouri Business Resource Librarywww.missouribusiness.net/sbtdc/librarySpringfield-Greene County Library Business Library417-883-5341www.thelibrary.org/mindbus 18
  20. 20. ® For more information contact Rob Dixon or Brent McCoy 417-862-5567www.springf ieldchamber.com

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