4. The problem
What are the most efficient
ways to promote brand
awareness in an offline
market?
5. The solution
1. Information booth & session
2. Awareness through career’s
fair
3. Guest speaking & interaction
a. Increased awareness
b. Enhanced learning experience
c. Challenge status quo
6. Overall Marketing Goal...
Target Audience: Low income students & economically disadvantaged high schools
Short Term
Photo Booths and
IPads at Career
Fairs
Medium Term
Information Sessions
throughout low
socioeconomic High Schools
Long Term
IDP and
international
awareness
20. Implementation Timeline
Learn.com.au’s current position and what’s left to tackle
17 August 2016
Cherrybrook Tech
Careers Fair
22-25 June 2017
Western Sydney
Career Expo
1-4 June 2017
The HSC Careers
Expo
Aug Sept Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Information Session
2 - Term 1
Information Session
1- Term 4
5 November 2016
1 February 2017
32. References with PDF
http://www.dec.nsw.gov.au/about-us/plans-reports-and-statistics/key-statistics-and-reports
Key statistics and data for schools NSW
http://www.dec.nsw.gov.au/about-us/plans-reports-and-statistics/key-statistics-and-reports/tafe-nsw-statistics-newsletters
Tafe Statistics and Data NSW
http://bettereducation.com.au/results/Hsc.aspx?yr=2014
HSC Rankings - Exam attendance 2007 - 2015
https://www.myschool.edu.au/
VET FEE Applications + Year 10 dropout rate/ results+ VET in schools across NSW + completion rate- Total Enrolments NSW 2008 - 2015
http://www.nap.edu.au/results-and-reports/national-reports
3-7years details (extrapolate potential target market)
http://www.dukeofed.com.au/about-the-award/the-award/
Internship program + community service
Rank 2014+ Students year 12 + Vet Enrolments
Cherrybrook technology - 70 (347) /198
Epping boys - 74 (191)/ 196
Asquith boys- 271 (73) / 90
Castle Hill high school - 177 (207) /112
Cheltenham Girls - 75 (199)/ 37
Galston High School - 306 (77) / 106
Northholm Grammar School- 269 (40) / 30
Mount St Benedict College - 61 (105) / 45
Oakhill College- 138 (341)/30
Pennant HIlls High School-181 (150) /58
Combined attendance year 12 - 1730
Vet enrolment - 902
Rank- 2015 + Students year 12 + Vet Attendance
Cherrybrook Tech - 61 (336) /190
Epping Boys - 79 (170) /195
Asquith boys - 461 (130) /91
Castle Hill High school - 75 (208) /120
Cheltenham Girls- 164 (199) /30
Galston High School- 425 (84) /110
Northholm Grammar School- 199 (51) / 30
Mount St Benedict College- 78 (115) /50
Oakhill College- 164 (323) /30
Pennant Hills - 130 (139) / 60
Combined attendance - 1752 (year 12)
Vet enrolment - 906
Vet 2015 extrapolated data - 910
Vet 2016 extrapolated data- 915
Vet 2017 extrapolated data - 916
Extrapolated attendance for 2016 - 1760
Extrapolated attendance 2017 - 1765
Extrapolated attendance - 1780
http://www.nap.edu.au/results-and-reports/national-reports
Demographical information on how students, education, and parents impact failure rates in NSW and across Australia