Business Contest - Planning

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Business Contest - Planning

  1. 1. Face globalization.<br />Enjoy foreign cultures in your community.<br />Team 14<br />
  2. 2. North America<br />Asia<br />Europe<br />Africa<br />Oceania<br />Latin America<br />Want to become a globalist? <br /> Want to lean various cultures of the world?<br />
  3. 3. Contents<br />Business Model Introduction<br /> Step 1<br />Market Analysis<br />Step 2<br />Step 3<br />Financial Projection<br />Step 4<br />Action Plan & Long-term vision<br />
  4. 4. = Culture + Tour<br />Part-time jobs for foreign students<br />Vision<br />The creation of platform of cultural communication<br />Transformation of <br />life style<br />
  5. 5. Target Customers<br />Customer I<br />Customer II<br />Foreigners<br />(Exchange Students,<br />Workers, Multiracial people)<br />1. College students in Korea (Beginning)<br />2. People of all ages (After)<br />
  6. 6. Strategy<br />Step 4.<br />Attract people through various advertisements and events<br />Step3.<br />Build concrete system of the business model<br />Establish the payment system<br />Step 2.<br />Build connections with rental companies/institutions<br />Step 1.<br />Find Enough Foreign Lecturers<br />
  7. 7. Matching<br />Teacher<br />Registration<br />Meet<br />Qualification<br />Register classes<br />Students<br />Registration<br />Join available<br />classes<br />Search<br />&<br />Request<br />
  8. 8. My page<br /> My page<br /><ul><li>Calendar to manage lesson schedule
  9. 9. Check student numbers
  10. 10. Message Box
  11. 11. Current Rating
  12. 12. Register/Cancel classes
  13. 13. Message Box
  14. 14. Calendar to manage lecture schedule
  15. 15. Accumulated points
  16. 16. Request</li></ul>CULTOUR.com<br />A teacher<br />A Student<br /><ul><li> Discussion Board
  17. 17. Show-Off Space</li></li></ul><li>Structure of Company<br />
  18. 18. How to make profit?<br />10 % of payment for every lecture <br />Extra $5 of commission fee <br />
  19. 19. Contents<br />Business Model <br /> Introduction<br /> Step 1<br />Market Analysis<br />Step 2<br />Step 3<br />Financial Projection<br />Step 4<br />Action Plan & Long-term vision<br />
  20. 20. 66% of the respondents said,<br />“it is VERY IMPORTANT to have a good understanding of foreign cultures.”<br />Nearly 80% believe that there are “little” or “not enough” <br />opportunities to interact with foreigners or learn foreign cultures.<br />97%showed willingness to participate in offline foreign cultural activities<br />
  21. 21. Number of Foreigners in Korea<br />Foreigners will occupy 10%of the entire Korean population by 2050<br />
  22. 22. “...I would definitely use your service if it actually exists. It would be a great pleasure for me to share the culture of my home country with others. And, if I could earn money from it, it makes it even better…<br />Mark from London, England<br />“This is the service that I have long been looking for… If Korean people care enough about understanding other cultures, I think this business will be successful.<br />Sarah from Chicago, USA<br />”<br />”<br />
  23. 23. Price<br />H<br />i<br />gh<br />Pros:<br />1. Free of Charge<br />2. No spatial or time <br /> constraints<br />4. World-wide Service<br />Cons: <br />1. Limitation on <br /> interaction among<br /> users<br />2. Overwhelming <br />amount of Information <br />(No Filtering)<br />Low<br />Quality<br />L o w<br />H i g h<br />
  24. 24. Price<br />Private Institutions<br />H<br />i<br />gh<br />Pros:<br />1. Professional lecturers<br />2. Ability to learn consistently<br />Cons: <br />1. High cost<br />2. Scarcity<br />3. Not appropriate for a trial <br />Low<br />Quality<br />L o w<br />H i g h<br />
  25. 25. Price<br />H<br />i<br />gh<br />Cultural Exchange Camp<br />Pros:<br />1. High Quality<br />2. Ability to intensely immerse in intercultural exchange<br />3. Strong friendship with foreign people<br />Cons: <br />1. Too expensive<br />2. Time constraint<br />3. Qualification for consumers<br />Low<br />Quality<br />L o w<br />H i g h<br />
  26. 26. Strength<br />& Opportunities:<br />No similar service<br />Relatively High Quality at <br /> an affordable price<br />Personal Interaction with <br /> foreigners possible<br />Affordability<br />5. Diversity of lectures<br />
  27. 27. Renting service<br />2. Ability to request lectures of interest<br />3. Rating System<br />Diversify asset<br /> Conscious of liabilities <br /> Healthy cash flow<br />Weakness <br />& Potential Problems:<br />Time/Spatial Constraints<br />Suppliers-oriented Service<br />3. The maintenance of the quality of the lectures<br />Financial risk<br />Solutions<br />
  28. 28. “Ability to offer diverse and quality lectures at an affordable cost”<br />
  29. 29. Contents<br />Business Model <br /> Introduction<br /> Step 1<br />Market Analysis<br />Step 2<br />Step 3<br />Financial Projection<br />Step 4<br />Action Plan & Long-term vision<br />
  30. 30. Users registered<br />Sales growth<br />+500%<br />+200%<br /># of Users<br />Profit ($)<br />1,300,000<br />1,600,000<br />600,000<br />300,000<br />2012<br />2016<br />2012<br />2016<br />Yr<br />Yr<br />
  31. 31. Investment Analysis<br />2012<br />2016<br />2015<br />2013<br />2014<br />EBIT: 195,854 FCF: 137,098<br />EBIT: 227,393 FCF: 159,175<br />EBIT: 268.347 FCF: 187,843<br />NPV=2,217,934>0<br />IRR= 26%>WACC 10%<br />PP= 3year+ 102829*12/159940 month = 3 years and 8 month<br />EBIT: 334,533 FCF: 234,173<br />EBIT: 451,894 FCF: 316,326<br />
  32. 32. Earning power Analysis<br />17%<br />13%<br />12%<br />11%<br />10%<br />ROA<br />24%<br />28%<br />ROI<br />33%<br />62%<br />43%<br /><ul><li>Efficient use of assets
  33. 33. High return on </li></ul> investors’ capital<br />Current <br />Ratio<br />1.05<br />1.07<br />1.15<br />1.29<br />1.21<br /><ul><li>No bankruptcy risk </li></li></ul><li>Contents<br />Business Model Introduction<br /> Step 1<br />Market Analysis<br />Step 2<br />Step 3<br />Financial Projection<br />Step 4<br />Action Plan & Long-term vision<br />
  34. 34. Our business will first start in Korea, and will branch out to other countries.<br />Korea<br />China / Japan<br />Other global market<br />Lecture service <br />Rent service <br />Stable growth <br />Lecture service<br />Korea (Seoul)<br />Korea (other cities)<br />China (Beijing) / Japan (Tokyo)<br />China / Japan<br />Asia market<br />global market<br />Rent<br />service<br />Asia<br />Korea<br />Global market<br />Korea/China/<br />Japan<br />Ultimate Goal: Make worldwide cultural exchange possible!<br />

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