1. This portfolio is a small selection of work
produced over the last four years from
university assignments, work experience
placements and professional projects.
I studied at the University of Lincoln for
a BA (Hons) degree in Media Production;
specialising in Design in my final year.
The skills I’ve acquired through using various
mediums has enabled me to apply my
knowledge to a range of projects. Ranging
from the following areas: magazine editorial
layouts, website design & development,
marketing material, branding and photography.
Design
BLURB.
Portfolio
CONTACT INFO.
Rebecca Robinson
07982 730 157
rebeccarobinson4193@gmail.com
www.linkedin.com/in/rebeccalouiserobinson
2. Curriculum Vitae
PERSONAL PROFILE
PROFESSIONAL EXPERIENCE
EDUCATION & QUALIFICATIONS
Photography | Graphic Design | Branding | Mac OS | Painted Artwork
Adobe: Creative Suite: InDesign Photoshop AfterEffects Dreamweaver
Web Design & Developing: Responsive Design WordPress Magento HTML CSS
A dynamic and conceptual designer who is determined to provide the client with quality and
cutting-edge designs. Able to complete tasks effectively and efficiently to the highest possible
standard due to a conscientious work ethic and application of my organisational skills.
Freelance Creative & Graphic Designer Present
Splendid Apple: Junior Web Designer August 2014 – February 2015
Work Experience Placements:
Splendid Apple - Web Design Agency September 2013
StudioView - Graphic Design Agency August 2013
Kind Bar: Bartender, trained in cocktail making October 2011 – July 2014
University of Lincoln: 2:1 in Media Production BA (Hons) 2011 – 2014
Rawlins Community College:
A Level: Psychology (C) Sociology (C) BTEC: Media (Distinction) 2009 – 2011
GCSE: Maths (C) Science (C) English (C) Fine Art (A) 2007 – 2009
SKILLS & STRENGTHS
3. Photography
Big Mac Challenge
October 2012
I explored the subject of food photography in advertising and the
techniques applied in the process. I emphasized how corporations
exploit consumers for capital gain with no compromise for health.
4. Photography
Future Icons
October 2012
I produced a set of images visually communicating the next future
icon in popular culture. I created the ‘Meal Replacement Pill’ to
emphasize society’s obsessive relationship with food and body image.
5. Graphic Design Agency:
Studio View
Work Experience
StudioView
August 2013
I created a logo and brand identity for a web solutions service called
Holiday Homepage. I researched the client demographic and profile
of the user. I produced a series of business cards for the company.
6. Work Experience
StudioView
August 2013
I produced an emailer in photoshop for the potential clients they
would target this service at, the business owners of these holiday
homes: B&B’s, hotels, guest houses, lodges etc.
7. Work Experience
Splendid Apple
September 2013
I produced an email newsletter promoting this new service,
composing the visual elements in Photoshop and coded it with
Dreamweaver. I also created an additional A5 flyer to market this.
8. Design
Bunty’sTearoom
December 2013
The purpose of this project was to give the tearoom’s brand
identity a boost through improving their current logo, double-sided
business card and loyalty card. I also did an A5 marketing flyer.
9. Design
Bunty’sTearoom
December 2013
I re-designed their menu and applied brand consistency throughout.
I maintained their vintage and traditional content contrasted with a
contemporary design edge to encourage a younger demographic.
10. Design
UoL Library
December 2013
I designed the name and logo for a series of workshops the Library
provide for undergraduates at the University of Lincoln. I produced
an interactive PDF file to inform the students about these services.
11. Design
Mortons Ltd.
December 2013
I designed a marketing campaign to promote the Digital Edition of
Heritage Railway for a younger demographic. I produced a mobile
App called the “Rail Trail Point Tracker” and an A5 guide as support.
12. Design
Mortons Ltd.
December 2013
Red Train icon locate heritage railway stations within the nation.
Yellow Train icon locate heritage railway stations within the region.
Green Train icon a list of heritage stations you have checked in at.
13. Design
Mortons Ltd.
December 2013
This app consists of a series of icons and tabs which create a
pathway of information for the user to navigate their way through
and learn more about the heritage railways around the country.
14. 1.
Design
Mortons Ltd.
December 2013
The purpose of this guide was to give an overview of the RailTrail
scheme, provide a brief historical background to our countries
heritage and encourage this engagement through social media links.
15. I produced a billboard poster of the entire range of infusion flavours
for a female consumer.This poster aims to promote and increase
awareness to this new brand which takes a modern twist on whisky.
Design
Whisky Infusion
May 2014
16. Design
Whisky Infusion
May 2014
I created a 21st Century Scotch Whisky brand that has a range of
eight infusion flavours which appeals to a female consumer aged 21
to 35 years. I produced a billboard poster displaying just one flavour.
17. I produced a billboard poster of one specific flavour. This template
can be replicated and applied to the whole range by altering colour
tint of the background to match the brand palette of that infusion.
Design
Whisky Infusion
May 2014
18. Design
Whisky Infusion
May 2014
I produced several A0 sized posters which to promote this new
brand and product range. It would be seen in suitable advertising
places such as shopping centres within electronic scrolling boards.
19. Design
Whisky Infusion
May 2014
I produced a similar style A0 poster which also follows the template
format conventions. It can be applied to the entire range by editing
the colour of the background to match the brand palette accordingly.
20. Design
Whisky Infusion
May 2014
I produced several A0 sized posters which to promote this new
brand and product range. It would be seen in suitable advertising
places such as shopping centres within electronic scrolling boards.
21. Created a 3-D mock-up of a box packaging design.This template
would reflect the brand identity of the company,Alchemy and
accurately echo the elements of the bottles label design.
Design
Whisky Infusion
May 2014
22. I produced a series of website mock-ups to promote the brand.
The site features the story behind Alchemy, the infusion process, the
flavour range, cocktail recipes and social media icons to interact on.
Design
Whisky Infusion
May 2014
23. The homepage displays the entire range and awards the brand has
won since its release.The dropdown menu has a reduced opacity
and simple detailing to the style which relates to the flavours colour.
Design
Whisky Infusion
May 2014
24. This page explores the history and heritage behind the company,
Alchemy and the ethos of the brand. It depicts the founders vision
for the product towards a female consumer in the 21st Century.
Design
Whisky Infusion
May 2014
25. I produced a four slider element to the infusion process page which
is indicated in the pagination below the main body of text in the
box. Each section breaks the process with a brief description.
Design
Whisky Infusion
May 2014
26. I produced a main page for The Range which displays each flavour.
The user can then click on any bottle which will lead them to the
corresponding page to reveal more information.
Design
Whisky Infusion
May 2014
27. Design
Whisky Infusion
May 2014
I created a profile which detailed the taste, palette and ingredients
included in that particular infusion.There is a brief paragraph
describing how the drink can be enjoyed and what it compliments.
28. Design
Whisky Infusion
May 2014
I produced a main page for the Recipes which displays each flavour.
The user can then click on any bottle which will lead them to the
corresponding page to reveal more information.
29. Design
Whisky Infusion
May 2014
Once the user has clicked on a bottle, it will lead them to the
specific page which shows two cocktail recipes.This information
details the ingredients, measurements, glasswear and method.
30. Brand Identity
Splendid Apple
Oct 2014
Go Websites is a brand created under Splendid Apple to help
customers generate leads through online marketing systems. I
designed the business cards and complments slips for the stationery.
31. Brand Identity
Splendid Apple
Oct 2014
Go Websites is a brand created under Splendid Apple to help
customers generate leads through online marketing systems. I
designed the A5 marketing flyers to promote the new launch.
32. Freelance
Grange Park
March 2015
The local charity, Grange Park Centre, required me to design the A5
marketing flyer and leaflet to promote the project launch being held
for the community to raise awareness and funding.
