Sharing on how AIA brings up self-learning culture internally through better instructional design.

1. JASON LUK
E-LEARNING MANAGER
Group Learning and Development
AIA Company Limited

2. Agenda
• E-learning in AIA
• Key challenge & our approach
• Future roadmap

3. About AIA Company Limited
• 16 markets
• 20000+ employees (excluding agents)
• 7+ languages

4. Role of Group L&D
• Group wide learning initiatives
– Leadership trainings
– Group policies & best practices
– Personal development

5. E-learning as a tool
• Group policies & best
practices
• Personal development
Internal developed courses
Off-the-shelf courses

6. Group policies & best practices
• Compliance
• New Employee Orientation (blended)
• Others – Finance, HR, IT

7. Key challenge
End users’ perception

8. Our approach
Interesting Engaging

9. How?
• Fancy graphics & animation
• Voice over, music, sound effects
• More interactivities

10. How?
• Fancy graphics & animation
• Voice over, music, sound
effects
• More interactivities

11. What makes e-learning engaging ?
Challenging Desirable
difficulty

12. Spend more resources on…
• Learning Need Analysis
• Instructional design your materials

13. Example
• Overview of Anti-fraud policy
• Your roles and responsibilities
• Fraud triangle
– Pressure/motivation
– Opportunity
– Rationalization
– Red flag
• Real life examples, consequences
• Monitoring & reporting
• Conclusion

14. Example
• Learning objectives
– Encourage a culture of monitoring
– How to determine suspected cases
– What should be done when there is potential
fraud

15. Example
How VS What
Performance VS Knowledge

16. Future roadmap
• Social Learning
• Mobile Learning