This slide is prepared by me for a course of marketing named "Entrepreneurship Development and Small Business Management" I mean that this slide will very helpful for others.

1. Pricing approaches
Price: marketer’s approaches

3. Cost perspective : To get maximum use of ……………..
Buyer’s Budget.

5. Cost perspective : To get maximum use of ……………..
Buyer’s Budget.
Inventory:
Considerable factors in make and buy decision

6. Considerable factors in make and buy decision
Inventory:
Mentors = Two types
•Pretest method
•Past test method

7. Pretest method
Consumer jury test
1.Discussion method
2.Adv. Copy in time
3.Ad v. copy at time
4.Inquiry test
5.Sales aria
Laboratory method
1.Eye camera
2.The galvanic skin
response
3.Pupillometrics
Past test method :
1.Recognition leadership
method
2.Recalled test method
3.Altitude or opinion test
method

8. Advertising Budget
Consumer Behavior
Altitude is a learned Predisposition to behave in a consistently favorable or
unfavorable way with respect to a given object. From this the altitude object
definition.

9. ♣To run the business successfully . The entrepreneur of Pundravardhana Travel
Agency should develop the following competencies.
Strategy:
Strategy means different things at different level of analysis such as
marketing , finance for the travel agencies, these analysis of helps them
to seek out the tourists’ needs and finds ways to manufacturing and so
on offer their services in such a way that is more attractive than the
others. So to be , successful the entrepreneur of Pundravandhana travel
Agency should develop his strategy.

10. Conceptual:
Conceptual competency reflect the conceptual abilities of entrepreneur such as
analysis, problem solving , decision making , innonating and risk taking . It also reflect
the mental abilities to co-ordinate the organization’s interests and activities. So, the
entrepreneur of Pundravardhana Travel agency need to develop these abilities to
run the business successfully.
Conceptual:
Conceptual competency reflect the conceptual abilities of entrepreneur such as
analysis, problem solving , decision making , innonating and risk taking . It also reflect
the mental abilities to co-ordinate the organization’s interests and activities. So, the
entrepreneur of Pundravardhana Travel agency need to develop these abilities to
run the business successfully.
Opportunity:
The ability of the entrepreneur of Pundravardhana Travel Agency to maximize
opportunity is must to raise finance to acquire additional and specialized resources
that will determine further development and success.
Opportunity:
The ability of the entrepreneur of Pundravardhana Travel Agency to maximize
opportunity is must to raise finance to acquire additional and specialized resources
that will determine further development and success.
Networking :
Networking refer to maintain a good relationship and communication with the other
travel oriented agencies, this will help to provide accurate informationand advice
which can be used to take market decisions and evaluate the validity of these
decision. So, the entrepreneur of the Pundravardhana Travel Agency should develop
his networking competency.
Networking :
Networking refer to maintain a good relationship and communication with the other
travel oriented agencies, this will help to provide accurate informationand advice
which can be used to take market decisions and evaluate the validity of these
decision. So, the entrepreneur of the Pundravardhana Travel Agency should develop
his networking competency.

11. Learning :
Competecies can be improved through education and training . Training
programmes for the entrepreneurship can largely achieve their aim of
developing the skills and knowledge needed for entrepreneurial success.
Commitment:
Commitment competency refers to the ability of sustain effort, commit to
long term goals, commit to personal goals and restart after failure . An
Entrepreneur must have these abilities. So, the entrepreneur of
Pundravardhana Travel Agency need to develop this competency
Management:
Managerial tasks reflects activities such as planning, organizing, directing and
controlling various resources in organization. So, the entrepreneur of
Pundravandhana Travel Agency should develop this consistency to perform
this managerial roles effectively.