For my HONR396: Leadership, Communication & Social Media Class here at Marist College, we had to review a managing/monitoring application, and here is my tech review for Buffer!

1. Tech Review:
By: Janine Lim

2. About Buffer
● Simple & powerful social media tool
● Aim to provide great customer service
● Content managing & monitoring app

4. Buffer’s Values
● Derived from Dale Carnegie’s “How to Win Friends and Influence
People”
● Continuously changing
● Transparency
● Self-improvement
● Listen first, then listen more

5. Buffer Features
● Schedule, Content, Analytics

6. Schedule
● Creates optimal schedule to post
● Manually add posting time
● “Tweriod, which looks specifically at your account and suggests
times for you to post” (Cassavoy, 2013)
● New posting schedule - Premium/Business

9. S
C
H
E
D
U
L
E

10. Content
● Homepage/dashboard of tweets
● Can choose to edit, delete, move or “share now”

12. Analytics
● Shows amount of engagement & potential
○ “Analyzes overall usage of Twitter as a whole, not just your
account” (Cassavoy, 2013)
○ Most/least popular & all posts - premium

13. A
N
A
L
Y
T
I
C
S

15. Strengths
● Simplicity/openness
● Optimal times schedule
● Apps and extensions

16. Buffer App

19. Chrome Extension

23. Weaknesses
● Free restrictions - premium/business
● Lack of 2 way communication
● Analytics

24. Best Practices
● Enhancement, not replacement
● Use all available extensions/add-ons
● Continuously check your posts!

25. Conclusion
● Overall score: 8/10
● Hootsuite vs. Buffer

26. References
● (2016). About Us - Buffer. Retrieved from https://buffer.com/about
● Allton, Mike (2013, June 4). Hootsuite vs. Buffer for the Heavyweight Championship. Retrieved from
http://www.socialmediatoday.com/content/hootsuite-vs-buffer-heavyweight-championship.
● Cassavoy, Lianne (2013, Sep. 9). Buffer Review: Time your social media posts to a tee. Retrieved from
http://www.pcworld.com/article/2048227/buffer-review-time-your-social-media-posts-to-a-tee.html#
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