This document provides tips on how to harness free data for content campaigns. It explains that data-driven content is important because data pitches win over journalists, add credibility, increase engagement, create thought leadership, and generate relevant coverage. It then lists many free sources for public data, such as the WHO, Google Trends, Instagram, and NASA. It also gives examples of using data from these sources to find the most popular food on Instagram, the city with the most culture based on attractions, and the top 30 celebrity female entrepreneurs. The document stresses making the most of free data and always pitching data to journalists.

1. HOW TO HARNESS
FREE DATA FOR
CONTENT CAMPAIGNS
@jbh_jane

2. .Jane Hunt.
Co-founder
JBH - The Content Agency
@jbh_jane
jbh.co.uk

3. WHY IS DATA-DRIVEN
CONTENT SO
IMPORTANT?

4. 5 Reasons:
1. Pitches with data win points with journalists
2. Data-driven stories are more credible
3. Visual data increases engagement
4. Data creates compelling thought-leadership
5. Data generates relevant coverage

5. Coverage for campaigns with and without data

6. SURVEYS VS. FREE DATA
@jbh_jane

7. THE CHALLENGE?
@jbh_jane

8. ● World Health Organisation
● Instagram
● Google Trends
● Office National Statistics
● Tripadvisor
● The CIA World Factbook
● Canada Open Data
● Healthdata.gov
● UNICEF
● http://aws.amazon.com/datasets
● Face.com
● Google Public data explorer
● Amnesty International:
● Google Finance
● National Climatic Data Center
● National Center for Environmental Health
● Million Song Data Set
● The Numbers
● Pew Research Center
● Datacatalogs.org
● http://www.census.gov/data.html
● Gapminder
● Google Adwords
● Wikipedia
● Data.gov.uk
● The Guardian
● NASA
● Yelp
● Facebook Graphs

9. OUR GO-TO’s

10. WHO

11. Google Trends

12. INSTAGRAM

14. WHAT’S THE MOST
POPULAR FOOD
ON IG?

17. We wanted to know
which city had the
most culture...

18. Data
- TripAdvisor (# attractions)
- TripAdvisor (type attractions)
- Census (population stats)

19. Aberdeen City Council
Department: Support
Good morning.
I have a query regarding the Culture per square mile report.
I was wondering if there is a more extensive version of the
report than the published blog in the link? I would be
interested in looking at this and the background data were
it available, particularly the fully constructed hierarchies.
This data is of great interest to myself and colleagues.
https://www.ticketsource.co.uk/blog/culture-per-square-mile
Thank you for your time and I will be greatly looking
forward to hearing back from you.

20. WHO ARE THE TOP 30
CELEBRITY FEMALE
ENTREPRENEURS?
@jbh_jane

23. AND IF YOU CAN’T
FIND THE DATA
YOU WANT?
@jbh_jane

26. Top Tips:
1. Make the most of FREE data
2. Always pitch data to journalists
3. Make it relevant
4. Make it truly unique
5. Have fun with it

27. THANKS FOR LISTENING!
For more data-driven content
thoughts follow me @jbh_jane