These are the slides from my talk about using Pinterest to drive traffic to your travel blog at TBEX 2017.

1. Turning Pinterest Into
A Traffic Builder
Janet Newenham

2. Introduction: Who Am I?

4. From ZERO hits
to 200,000.
My Pinterest Story

5. Journalist On The Run Social Traffic

6. Pinterest Referrals Vs Total Referrals

7. Back to basics: How does Pinterest work?
• A visual search engine
• Search, save and share content
• Images linked to blog posts
• Follower count is insignificant
• Drives massive traffic

8. Back to basics: A visual search engine

9. Back to basics: Search, save and share content

10. Back to basics: Link images to blog posts

11. Back to basics: Follower count NOT IMPORTANT
Follower count: 4,000
Most popular pin: 65,000 repins
Pinterest traffic: 20,000 p/m

12. Back to basics: Follower count NOT IMPORTANT
Follow count
Vs
Impressions

13. How Pinterest Drives Traffic
● People are searching for visual content and inspiration
● The more repins, the higher the pin will rank on Pinterest
● Repins also help with SEO, pushing your article to page 1 of
Google
● Pins to group boards get viewed by thousands of people

14. How Pinterest helps with SEO
● Page 1 of Google
● 10,000 P/M from Google
● 7,000 a month P/M from
Pinterest

15. How Pinterest helps with SEO
● Page 1 of Google
● 1,000 P/M from Google
● 6,000 a month P/M from
Pinterest

16. Tips To Drive Traffic To Your Blog
1. Create vertical pins for all posts
2. Join group boards
3. Stay active on Pinterest
4. Join Pinterest groups on Facebook

17. 1. Creating the perfect pinnable images
● Use Canva.com to design images.
● Use vertical templates
● Edit or buy clear images!
● Outsource design
● Use clear, but fun, text.
● Use keywords

18. Examples of great pins
From the travel blog
Getting Stamped.
Size DOES
matter.

19. What makes a bad pin
● Not visually appealing
● Bad font choices
● Small writing
● Too much text
● Dull colours

20. 2. How To Join Group Boards
● Search PinGroupie.com
● Join the “Pinterest Group Boards” FB group
● Send a message to big board owners
● Create and build your own group boards
● Ask fellow travel bloggers

22. 3. Stay Active On Pinterest: Automation

23. 4. Best Pinterest groups to join on Facebook
● Pinterest Group Boards
● Travel Bloggers Social Media Sharing Group
● Travel Bloggers Guide To Pinterest
● Ultimate Pinterest Group For Travel Bloggers

25. Branding: How To Stand Out
● Add your logo and/or website URL to pins
● Use the same text style on each pin
● Use the same photo filters on each pin
● Create a series of boards to encourage further
browsing

26. www.travelfreak.net
● Uses same text font and colours
● Creates covers images for each
of his main boards
● Sticks to the same colours in all
designs

27. www.theblogabroad.com
● Uses same light filter on all
images
● Uses fun eye-catching text
● Includes URL on each pin

28. www.theblondeabroad.com
● Puts herself in images to
create strong branding
● Bright colours and fun text
● Photos inspire wanderlust

29. www.drifterplanet.com
● Logo on all group boards
● Branding on group board
names
● Easily recognizable to
followers

30. Why YOU should use Pinterest...

31. Questions??
Email: janetnewenham@gmail.com
Website: journalistontherun.com