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Digital 
Portfolio 
by 
Jana 
Rice 
Marketing 
Professional 
15+ 
Years 
Experience 
Email: 
JanaRice@gmail.com 
Call: 
314-­‐452-­‐4744 
CONTENTS 
Brochure 
Design 
Sample 
Multi-­‐Media 
Marketing 
Campaign 
Samples 
Company/Service 
Marketing 
Samples 
Individual 
Business 
Marketing 
Samples 
Marketing 
for 
Sales 
Sample 
Charity 
& 
Non-­‐Profit 
Marketing 
Samples 
Content/SEO 
Strategy 
Sample 
Technology 
Training 
Samples 
Corporate 
Event 
Samples 
Additional 
Design 
Work 
Samples 
Including: 
• Billboard 
Design 
• Postcard 
Design 
• Ad 
Design 
• Digital 
Imaging 
• Promo 
Item 
Design 
• Photography
Career 
Tools 
Brochure 
This 
gate-­‐fold 
Career 
Tools 
brochure 
I 
designed 
was 
also 
printed, 
trimmed 
and 
folded 
in-­‐house 
and 
given 
as 
a 
take-­‐along 
piece 
to 
potential 
recruits. 
Outside 
Cover 
of 
Brochure 
Inside 
of 
Brochure 
The 
Brochure 
Folded 
(like 
doors)
Multi-­‐Media 
Marketing 
Campaigns 
– 
Testimonial 
Recruiting 
Campaign 
Berkshire 
Hathaway 
HomeServices 
Select 
Properties 
Testimonial 
Recruiting 
Campaign 
included 
a 
postcard 
directing 
people 
to 
the 
recruiting 
website, 
an 
ecard 
with 
links 
to 
video 
and 
the 
website, 
and 
supporting 
social 
media 
and 
website 
images. 
This 
campaign 
went 
on 
for 
about 
16 
weeks 
with 
all 
items 
going 
out/up 
every 
two 
weeks, 
each 
with 
a 
different 
agent 
or 
team 
testimonial. 
Social 
Media 
Cover 
Image 
eCard 
Graphic 
Website 
Graphics 
Postcard 
Graphic
Multi-­‐Media 
Marketing 
Campaign 
-­‐ 
List 
During 
the 
Holidays 
Prudential 
Select 
Properties 
Holiday 
Listings 
Campaign: 
included 
a 
flyer, 
an 
eCard 
image, 
website 
button 
images, 
webpage 
and 
social 
media 
image. 
Flyer 
Website 
Button 
eCard 
Image
Company/Department 
Marketing 
Materials 
Within 
Select 
Properties 
a 
separate 
Property 
Management 
entity 
was 
created 
that 
needed 
marketing 
of 
its 
own. 
Flyer 
Top: 
Trifold 
Brochure 
Outside 
Cover 
Bottom: 
Brochure 
Inside
Marketing 
for 
Sales 
Photos 
of 
a 
full-­‐size 
brochure 
created 
to 
help 
sell 
Club 
Fitness 
locations. 
Top 
Left: 
Front 
over 
Top 
Right: 
Back 
Cover 
Bottom: 
Inside
Small 
Business 
Marketing 
-­‐ 
Real 
Estate 
Team 
Marketing 
Just 
a 
sample 
of 
some 
of 
the 
small 
business 
marketing 
items 
I’ve 
produced 
for 
real 
estate 
teams. 
Flyer 
Banner 
Facebook 
Timeline 
Image 
Website 
Home 
Page 
Twitter 
Profile 
Image 
Business 
Card
Small 
Business 
Marketing 
– 
Real 
Estate 
Agent 
Marketing 
Sample 
1 
An 
example 
of 
some 
of 
the 
items 
I’ve 
created 
for 
individual 
real 
estate 
agent 
marketing. 
Marketing 
Banner 
for 
use 
on 
Flyers, 
Websites 
or 
Advertisements 
Listing 
Flyer
Small 
Business 
Marketing 
– 
Real 
Estate 
Agent 
Marketing 
Sample 
2 
A 
sample 
of 
what 
I 
created 
for 
my 
own 
personal 
real 
estate 
marketing. 
Banner 
for 
Flyers, 
Website 
or 
Other 
Purposes 
Business 
Card 
Twitter 
Cover 
Photo
Non-­‐Profit 
(501c-­‐3) 
Marketing 
Materials 
I’ve 
assisted 
local 
non-­‐profits 
to 
get 
started 
and 
create 
a 
brand 
presence 
for 
getting 
exposure 
and 
donations. 
Facebook 
Cover 
Image 
Charity 
Logo 
Charity 
Event 
Flyer 
Charity 
Business 
Card
Charity 
Marketing 
Materials 
I’ve 
assisted 
national 
charities 
to 
create 
awareness 
and 
acquire 
donations. 
In 
particular 
I’ve 
helped 
support 
Sunshine 
Kids, 
a 
national 
organization 
for 
children 
with 
cancer. 
I’ve 
created 
marketing 
materials 
to 
promote 
fund-­‐raising 
events 
and 
have 
assisted 
with 
the 
events 
including: 
trivia 
nights, 
golf 
tournaments, 
Left-­‐Right-­‐Center 
tournaments 
and 
the 
run/walk 
event 
shown. 
Logo 
Created 
for 
Charity 
Event 
Social 
Media 
Image 
Created 
for 
Charity 
Event
Content/SEO 
Strategies 
What 
is 
the 
purpose 
of 
all 
your 
marketing 
efforts 
if 
no 
one 
sees 
them? 
Things 
have 
changed 
a 
lot 
in 
the 
past 
decade 
that 
I’ve 
been 
studying 
search 
engine 
optimization; 
the 
latest 
and 
greatest 
strategy 
is 
dependent 
on 
good, 
original 
content. 
I 
also 
understand 
search 
engine 
placement 
strategies. 
Some 
website 
content 
I’ve 
helped 
create 
includes: 
area 
food 
trucks, 
area 
wineries, 
fall 
craft 
fair 
events, 
Halloween 
events, 
holiday 
events, 
St. 
Louis 
neighborhoods 
pages 
and 
more. 
The 
neighborhoods 
pages 
contain 
area 
info, 
articles/blogs 
with 
key 
phrases, 
videos 
& 
photos 
(tagged 
appropriately), 
and 
behind-­‐the-­‐scenes 
meta 
tags 
and 
keywords. 
At 
right 
is 
a 
sample 
neighborhood 
page 
that 
contains: 
• Blog/article 
– 
with 
key 
phrases 
• Link 
to 
video 
– 
on 
youtube 
• Area 
Information 
• Photos 
– 
inbound 
linked 
from 
Flickr.com 
• Homes 
for 
Sale 
in 
the 
area 
– 
what 
we’re 
selling 
With 
a 
photography 
minor 
and 
lots 
of 
experience, 
I’m 
able 
to 
take 
the 
photos 
and 
video 
required 
for 
creating 
great 
online 
content.
Technology 
Training 
– 
Sample 
1 
I’ve 
shared 
my 
technical 
knowledge 
in 
ways 
to 
help 
it 
be 
easily 
digestible 
including 
creating 
training 
materials, 
training 
videos 
and 
a 
weekly 
blog/tech 
tip 
to 
keep 
people 
informed. 
See 
more 
at 
TuesdayTechTips.wordpress.com
Technology 
Training 
– 
Sample 
2 
Here 
is 
a 
simple 
training 
graphic 
I 
created 
to 
help 
folks 
understand 
what 
a 
hash 
tag 
is 
and 
how 
to 
use 
it.
Technology 
Training 
– 
More 
Samples 
You 
can 
see 
this 
quick 
instructional 
video 
I 
created 
at 
right 
and 
hear 
my 
voice 
by 
clicking 
HERE 
or 
go 
to 
youtube.com/discoverstl 
to 
see 
a 
host 
of 
training 
videos 
and 
other 
videos 
I 
created 
or 
helped 
create 
including 
community 
videos 
for 
content 
and 
SEO. 
At 
left 
is 
another 
example 
of 
a 
quick 
and 
easy 
guide 
I 
created 
to 
help 
people 
understand 
how 
to 
use 
Google+, 
a 
social 
media 
site 
that 
is 
a 
good 
boost 
for 
SEO 
positioning.
Infographics 
I 
really 
like 
infographics. 
They 
give 
great 
information 
in 
well-­‐designed 
images. 
Here 
is 
one 
I 
created. 
It 
was 
shared 
on 
social 
media 
and 
below 
created 
into 
a 
flyer 
for 
potential 
recruits.
Corporate 
Events 
I’ve 
assisted 
with 
events 
ranging 
from 
50 
to 
350 
people. 
Event 
items 
I’ve 
helped 
with 
include: 
a 
theme, 
venue, 
decorations, 
invitations 
created, 
printed 
& 
distributed, 
30-­‐50 
page 
booklets 
designed 
and 
printed, 
procuring 
prizes, 
speakers, 
PowerPoint 
presentations 
to 
go 
along 
with 
speakers, 
the 
coordination 
of 
food 
and 
catering, 
music, 
a 
musician 
or 
entertainment, 
goodie 
bags 
and 
coordination 
of 
vendors 
to 
promote 
themselves 
and 
help 
pay 
for 
the 
event. 
Monopoly-­‐Themed 
Event 
at 
an 
Old 
Jailhouse 
Honkey 
Tonk 
Themed 
Event 
at 
the 
Pageant 
Mardis 
Gras/Fat 
Tuesday 
Event 
at 
the 
Palladium
Additional 
Design 
Work 
B 
Billboard 
Design 
Postcard 
Designs
Advertisements 
Digital 
Imaging 
In 
these 
images 
two 
individual 
photos 
were 
combined 
into 
one. 
Promo 
Item 
Design 
This 
graphic 
became 
a 
luggage 
tag. 
Photography 
This 
photograph 
I 
took 
turned 
into 
a 
social 
media 
cover 
image 
for 
Fall.

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Digital Portfolio by Jana Rice

  • 1. Digital Portfolio by Jana Rice Marketing Professional 15+ Years Experience Email: JanaRice@gmail.com Call: 314-­‐452-­‐4744 CONTENTS Brochure Design Sample Multi-­‐Media Marketing Campaign Samples Company/Service Marketing Samples Individual Business Marketing Samples Marketing for Sales Sample Charity & Non-­‐Profit Marketing Samples Content/SEO Strategy Sample Technology Training Samples Corporate Event Samples Additional Design Work Samples Including: • Billboard Design • Postcard Design • Ad Design • Digital Imaging • Promo Item Design • Photography
  • 2. Career Tools Brochure This gate-­‐fold Career Tools brochure I designed was also printed, trimmed and folded in-­‐house and given as a take-­‐along piece to potential recruits. Outside Cover of Brochure Inside of Brochure The Brochure Folded (like doors)
  • 3. Multi-­‐Media Marketing Campaigns – Testimonial Recruiting Campaign Berkshire Hathaway HomeServices Select Properties Testimonial Recruiting Campaign included a postcard directing people to the recruiting website, an ecard with links to video and the website, and supporting social media and website images. This campaign went on for about 16 weeks with all items going out/up every two weeks, each with a different agent or team testimonial. Social Media Cover Image eCard Graphic Website Graphics Postcard Graphic
  • 4. Multi-­‐Media Marketing Campaign -­‐ List During the Holidays Prudential Select Properties Holiday Listings Campaign: included a flyer, an eCard image, website button images, webpage and social media image. Flyer Website Button eCard Image
  • 5. Company/Department Marketing Materials Within Select Properties a separate Property Management entity was created that needed marketing of its own. Flyer Top: Trifold Brochure Outside Cover Bottom: Brochure Inside
  • 6. Marketing for Sales Photos of a full-­‐size brochure created to help sell Club Fitness locations. Top Left: Front over Top Right: Back Cover Bottom: Inside
  • 7. Small Business Marketing -­‐ Real Estate Team Marketing Just a sample of some of the small business marketing items I’ve produced for real estate teams. Flyer Banner Facebook Timeline Image Website Home Page Twitter Profile Image Business Card
  • 8. Small Business Marketing – Real Estate Agent Marketing Sample 1 An example of some of the items I’ve created for individual real estate agent marketing. Marketing Banner for use on Flyers, Websites or Advertisements Listing Flyer
  • 9. Small Business Marketing – Real Estate Agent Marketing Sample 2 A sample of what I created for my own personal real estate marketing. Banner for Flyers, Website or Other Purposes Business Card Twitter Cover Photo
  • 10. Non-­‐Profit (501c-­‐3) Marketing Materials I’ve assisted local non-­‐profits to get started and create a brand presence for getting exposure and donations. Facebook Cover Image Charity Logo Charity Event Flyer Charity Business Card
  • 11. Charity Marketing Materials I’ve assisted national charities to create awareness and acquire donations. In particular I’ve helped support Sunshine Kids, a national organization for children with cancer. I’ve created marketing materials to promote fund-­‐raising events and have assisted with the events including: trivia nights, golf tournaments, Left-­‐Right-­‐Center tournaments and the run/walk event shown. Logo Created for Charity Event Social Media Image Created for Charity Event
  • 12. Content/SEO Strategies What is the purpose of all your marketing efforts if no one sees them? Things have changed a lot in the past decade that I’ve been studying search engine optimization; the latest and greatest strategy is dependent on good, original content. I also understand search engine placement strategies. Some website content I’ve helped create includes: area food trucks, area wineries, fall craft fair events, Halloween events, holiday events, St. Louis neighborhoods pages and more. The neighborhoods pages contain area info, articles/blogs with key phrases, videos & photos (tagged appropriately), and behind-­‐the-­‐scenes meta tags and keywords. At right is a sample neighborhood page that contains: • Blog/article – with key phrases • Link to video – on youtube • Area Information • Photos – inbound linked from Flickr.com • Homes for Sale in the area – what we’re selling With a photography minor and lots of experience, I’m able to take the photos and video required for creating great online content.
  • 13. Technology Training – Sample 1 I’ve shared my technical knowledge in ways to help it be easily digestible including creating training materials, training videos and a weekly blog/tech tip to keep people informed. See more at TuesdayTechTips.wordpress.com
  • 14. Technology Training – Sample 2 Here is a simple training graphic I created to help folks understand what a hash tag is and how to use it.
  • 15. Technology Training – More Samples You can see this quick instructional video I created at right and hear my voice by clicking HERE or go to youtube.com/discoverstl to see a host of training videos and other videos I created or helped create including community videos for content and SEO. At left is another example of a quick and easy guide I created to help people understand how to use Google+, a social media site that is a good boost for SEO positioning.
  • 16. Infographics I really like infographics. They give great information in well-­‐designed images. Here is one I created. It was shared on social media and below created into a flyer for potential recruits.
  • 17. Corporate Events I’ve assisted with events ranging from 50 to 350 people. Event items I’ve helped with include: a theme, venue, decorations, invitations created, printed & distributed, 30-­‐50 page booklets designed and printed, procuring prizes, speakers, PowerPoint presentations to go along with speakers, the coordination of food and catering, music, a musician or entertainment, goodie bags and coordination of vendors to promote themselves and help pay for the event. Monopoly-­‐Themed Event at an Old Jailhouse Honkey Tonk Themed Event at the Pageant Mardis Gras/Fat Tuesday Event at the Palladium
  • 18. Additional Design Work B Billboard Design Postcard Designs
  • 19. Advertisements Digital Imaging In these images two individual photos were combined into one. Promo Item Design This graphic became a luggage tag. Photography This photograph I took turned into a social media cover image for Fall.