my poster campaign research

1. Director:
Directors name in at the top of the
screen in bold writing grabs the
audience. It allows people to judge
the movie before its release based
on who is directing it. Also with its
inclusion of previous awards and
films it allows people who might not
know who he is to have more
confident in his directing
Main Image:
This image is of a woman who is taking off a
mask replica of her own face. This resembles
the theme of duality and the struggles of the
protagonist and her doppelganger. The mask
covers the tears of her true face that lies
beneath, showing that whoever this
doppelganger is, is taking over our
protagonist and submerging her. This stands
out as it is unnatural to see someone with
their own face in their hands. The stark
contrast between the red jumpsuit and the
dark background further accentuates the
masks, making them the focal point of the
poster.
Background:
The background being a sold black colour
creates an unnerving atmosphere as darkness
conveys horror by creating an atmosphere of
uncertainty, fear and danger. In the absence of
light, the mind instinctively becomes alert as it
can no longer see potential threats.
Tagline:
The tagline “WATCH YOURSELF" is a brief and to
the point of the film's central theme of duality
and the darker aspects of human nature. The
tagline immediately communicates the film's
central idea, creating interest and intrigue. It’s
also use of bold writing catches the audiences
attention and helps it stick within the mind.
Studio:
The inclusion of the studio logo on the
poster serves to identify the source of the
film and to lend credibility to the production.
Universal is a well-known and respected
studio which can help to attract moviegoers
who are looking for a high-quality and
reliable movie-going experience.
Release date:
The inclusion of the release date on the poster
helps to build anticipation and create a sense of
urgency among potential moviegoers. It also
serves as a reminder that the film is only in
theatres for a limited time.
Title:
The prominent placement of the title "Us" on
the poster helps to immediately identify the
movie and distinguish it from other films. The
bold, stylized font used for the title adds a
sense of tension and unease, matching the
film's horror and suspense genre.

2. Billing block:
The inclusion of the names of the director,
writer, and lead actors on the poster serves
to provide context and credibility for the
film. This helps to attract fans of the
director and actors, while also signalling
the film's level of quality and
professionalism. The inclusion of the
movie's rating on the poster provides
context for the film's intended audience
and helps potential moviegoers determine
if the film is suitable for them.
Main image:
The image of the protagonist
holding a pair of scissors, serves
as the centrepiece of the poster
and creates a visually striking
first impression. The image is
meant to be suggest a sense of
danger and uncertainty, while
also giving a sense of the movie's
visual style.

3. Main Image:
This image is of a woman who is covered
in shadows with the colour scheme
being black, white and blue. The only
colour on her that doesn’t fit this
scheme would be her very prominent
red eyes that catch the audiences
attention. The only other colours are of
the butterfly which is placed on her lips,
as those are the only two sets of colours
it tells the audience that there is a link
between the two.
Actor’s names:
They are above the title showing how
prominent they are to the advertisement of
the film. Also it attracts some audience
members to go watch it because they like the
actors.
Studio:
This is to let the consumers know
which company is creating the film,
informing
Title:
Tells the audience what the film is called so
they can look out for it when going to watch it
or recommend it to someone else.
Director:
Directors name in a box so it stands
out in the billing block.
Billing Block:
The billing blocks tells the moviegoers who not
only is in the film but who helped in the
making of it. This is so they know who to look
forward to and also make judgement on the
film by who worked in production and possible
base it off of previous works that they have
made.
Misses BBFC certificate, release date,
tagline, and format. The BBFC
certificate and format are normally
in the billing block. The tagline is
normally separated from the rest of
the writing, and the release date can
be separated but can also be in the
billing block sometimes.

4. Title:
In big bold writing for the
audience to identify the
name without having to go
through a strenuous time
finding out what it is.
Main image:
So the poster not only is
bland but also gives a sneak
peak into what the film will
be like.
Tagline:
So the audience can remember it
and it can stick in their head. If that
happens then they will want to see
it or tell friends.
Billing block:
Has credits to actors,
directors, writers, producers
and more. May also include
important information
regarding the movie.
Studio: tells the consumer what
company is creating the movie,
not only does it give them more
publicity but it also allows the
audience to make assumptions on
it based on previous films they’ve
made.