Driving Strategic Impact Through
Marketing
Influencing the Enterprise
Center your business on customers as the key to grow...
What Silos Inhibit Your Effectiveness?
• What are the consequences?
– Resource mis-allocation
– Branding confusion
– Locke...
What Silos Inhibit Your Effectiveness?
• What are the consequences?
• What are the causes?
• How can silos be overcome?
– ...
Systems Thinking for Big Picture
Holistic View
• Analogies
• Connectivity
• Framing
• Patterns
• Perspective
• Structure
L...
Change Management for Lasting Cooperation
Marketing Operations
Strategy
Execution
© 2012 Marketing Operations Partners, In...
Organizational Learning for Agility
N.
I.
H.
?
• Language
• Post-Mortem
• Politics
• Knowledge
• Proliferate
• Refine
Comp...
Quality Tools for Fact-Based Decisions
Root Cause Analysis: Facts Pareto Chart: 80/20 Rule
Critical Path Diagram: Workflow...
Balanced Scorecard: Empowerment
Marketing Operations
Returnon
Marketing
© 2012 Marketing Operations Partners, Inc. All Rig...
Customer-Centric Culture: Guiding Light
Marketing Operations
Customer
Profitability
Drivers
Of Trust
© 2012 Marketing Oper...
Influence Entire Enterprise: Customer Experience
Solution = Means to an End Customer Experience Scope
Customers’ View of Y...
Marketing Operations: Overcome Silos
Buying
Acceleration
Customer
Profitability
Marketing
Scalability
Business
Intelligenc...
Marketing Operations for Higher ROI
Buying
Acceleration
Customer
Profitability
Marketing
Scalability
Business
Intelligence...
We guide marketing organizations to become a value center
We are front-runners in Marketing Operations
to create a consult...
© 2016 Marketing Operations Partners. All Rights Reserved.
Organization-wide efficiency and effectiveness raise
Marketing ...
tel +1 408 243 7881
• Twitter.com/MOpartners
Twitter.com/MktgFuture
• Slideshare.net/MOpartnersCEO
• LinkedIn Groups:
Mark...
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Influencing the Enterprise: Driving Strategic Impact Through Marketing Operations

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Influencing the Enterprise: Driving Strategic Impact Through Marketing Operations

  1. 1. Driving Strategic Impact Through Marketing Influencing the Enterprise Center your business on customers as the key to growth: accountability, alignment & agility
  2. 2. What Silos Inhibit Your Effectiveness? • What are the consequences? – Resource mis-allocation – Branding confusion – Locked-up BKMs & scale – People dependence – Lost opportunities: agility • What are the causes? – Stand-alone management – Lack of cross-functional inertia & accountability – Know-how to overcome silos © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  3. 3. What Silos Inhibit Your Effectiveness? • What are the consequences? • What are the causes? • How can silos be overcome? – Systems thinking – Change management – Organizational learning – Quality tools – Balanced scorecards – Customer-centric culture +++ © 2012 Marketing Operations Partners, Inc. All Rights Reserved. Marketing Operations
  4. 4. Systems Thinking for Big Picture Holistic View • Analogies • Connectivity • Framing • Patterns • Perspective • Structure LIKE … Marketing Operations Strategy Execution © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  5. 5. Change Management for Lasting Cooperation Marketing Operations Strategy Execution © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  6. 6. Organizational Learning for Agility N. I. H. ? • Language • Post-Mortem • Politics • Knowledge • Proliferate • Refine Company = Team Marketing Operations Marketing Scalability © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  7. 7. Quality Tools for Fact-Based Decisions Root Cause Analysis: Facts Pareto Chart: 80/20 Rule Critical Path Diagram: Workflow Control Chart: Accountability UCL LCL _ X Marketing Operations Business Intelligence © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  8. 8. Balanced Scorecard: Empowerment Marketing Operations Returnon Marketing © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  9. 9. Customer-Centric Culture: Guiding Light Marketing Operations Customer Profitability Drivers Of Trust © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  10. 10. Influence Entire Enterprise: Customer Experience Solution = Means to an End Customer Experience Scope Customers’ View of Your Value Marketing Operations Buying Acceleration © 2012 Marketing Operations Partners, Inc. All Rights Reserved. Engage Enterprise-wide
  11. 11. Marketing Operations: Overcome Silos Buying Acceleration Customer Profitability Marketing Scalability Business Intelligence Strategy Execution Returnon Marketing Marketing Operations  High-ROI Resource Allocation  Branding Clarity  Best Practices Scalability  Process Excellence  Agility for Emerging Opportunities © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  12. 12. Marketing Operations for Higher ROI Buying Acceleration Customer Profitability Marketing Scalability Business Intelligence Strategy Execution Return on Marketing ALIGNMENT ACCOUNTABILITY Free Marketing from activity treadmill, opportunity cost, waste. AGILITY Propel Marketing impact by accommodating emerging opportunities, broad CX innovation, proactive role in C-suite MARKETING EFFICIENCY & EFFECTIVENESS © 2012 Marketing Operations Partners, Inc. All Rights Reserved. MarketingOperations
  13. 13. We guide marketing organizations to become a value center We are front-runners in Marketing Operations to create a consultancy dedicated to Marketing Operations to publish an article on MO to create a college course on MO to teach a professional symposium on MO to conduct a benchmarking study of MO practices © 2016 Marketing Operations Partners. All Rights Reserved. 1st 1st 1st 1st 1st Companies we’ve influenced: (partial list)
  14. 14. © 2016 Marketing Operations Partners. All Rights Reserved. Organization-wide efficiency and effectiveness raise Marketing performance, agility and ROI Ask us about our model for Marketing Maturity Strategy: holistic vision, fact-based decision-making Guidance: competency development, governance Process: workflow, lean/six-sigma, supply chain Metrics: profitability, predictive analytics, alignment Technology: enterprise marketing / portfolio mgt Ecosystem: collaboration with key stakeholders Infrastructure: back-end integration of processes, metrics, technology Request your marketing maturity assessment and roadmap ChangeMyMO@MOpartners.com
  15. 15. tel +1 408 243 7881 • Twitter.com/MOpartners Twitter.com/MktgFuture • Slideshare.net/MOpartnersCEO • LinkedIn Groups: Marketing Operations Partners Marketing Operations Future • Youtube.com/c/marketingfutureforum MarketingFutureForum.com Join@MarketingFutureForum.com MarketingFutureForum.com ChangeMyMO@MOpartners.com Center your business on customers as the key to growth: accountability, alignment & agility

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