Collection of general research insights work conducted as part of the Service Prototyping class

1. Øalternative
orange

2. incentive

3. actual incentive

4. interviews

5. interviews

6. direction: collaboration
how people work
together in groups;
what is it that makes
a group strong

7. personas: leader laura
21 years old
Birmingham, AL
BFA IDUS @ SCAD
Socializing & Drinking
Very close to her younger sister

8. personas: leader laura
say & do think & feel
seehear
eager to experience new things
easily stimulated by environment
doesn’t ask for help (even if she needs to)
adaptive to different situations
feels for other students
i don't get it…
can you explain this to me?
what's your opinion?
friends not able to cope up with the schedule
whiteboard, post-it notes, markers
can see how peers think and explain

9. personas: observant oscar
25 years old
New York City, NY
BFA GRDS @ SCAD
Reading & Sketching
Easy-going; loves frisbee

10. personas: observant oscar
say & do think & feel
seehear
eager to experience new things
thinks before talking, looks for opinions
discusses peoples problems
friendly and cheerful
have few close relationships
sometimes do certain things to please others
scared of making wrong decision
it's nice working with you
can you do this?
you never get angry?
come hang out with us sometime
lot of stress and arguments around
whiteboard, post-it notes, markers
terrible work and ideas
art work and Inspirations in and around

11. personas: shy sheila
42 years old
Birmingham, AL
MFA DMGT @ SCAD
Has always wanted to explore design
Mother of three
Finds group work difficult

12. personas: shy sheila
say & do think & feel
seehear
in group work she is quiet, sometimes reserved
learning is growth for her
accepts the roles given to her but is growing
inpatient with the lack of empathy in others
wants to be a team leader
worries she is being taken for granted /
not being given a chance
intimidated by conflict
constant direction on small tasks
check-ins seem disingenuous, "Are you ok?"
is interrupted when sharing her ideas
everyone is much younger
herself as a life advisor
interpreting the social organization
very fast pace of work

13. insight one: space
the organization of
a space sets the
condition of work
which is done

14. insight one: space
the organization of
a space sets the
condition of work
which is done
I play high volume music to stop people from talking, silence makes people talk.“
Too much comfort is risky as we tend to sleep or take a break.“
Silence helps me focus well, when I’m working individually.“

15. insight two: bonding
developing social
bonds with peers
helps build work
ethic trust

16. insight two: bonding
developing social
bonds with peers
helps build work
ethic trust
I played 70’s music and some RHCP—people seemed to like that.“
I will only drink alcohol if I’m comfortable around others.“

17. insight three: feedback
workflow is dependent
on feedback from
surroundings

18. insight three: feedback
workflow is dependent
on feedback from
surroundings
Distractions are feedback irrelevant to the occasion/space
Confrontation can help sometimes.“
I stop working on a machine as soon as the sound pattern is broken.“

19. insights > secondary research > concepts
study research on bonding
manipulate conditions of space