Leveraging Social Media For Your Brand | Stanford Graduate School of Business
Naspa ppt
1. Like, Add, & Follow
Engaging Parents & Families
Through Social Media and
Emerging Technology
Jacob Sproul
NASPA Western Regional Conference
Nov. 11, 2016
5. Platforms
• Facebook,
Twitter,
Instagram…
How do
you
choose?
• Pros &
Cons
Strategy
• Goals –
who are
we trying
to reach?
Why?
• Varies
based on
platform
Consistency
• Sticking to
strategy
• If you build
it they will
come
• Social
happens in
real time
Social Media
14. 5-6 Weeks
Out
• Determine Topic
• Confirm panelists & dates
• Logistics
3-4 Weeks
Out
• Introduce Webinar marketing (Social, Web, Event)
• First test run
Week Prior
• Marketing
• Second test run
Day-Of
• One Hour Before: Final test
• Showtime!
Webinar Timeline
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
74 – online parents on FB
75 – on FB daily
47 – friends with their children
23 - twitter – found info about parenting
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
74 – online parents on FB
75 – on FB daily
47 – friends with their children
23 - twitter – found info about parenting
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily.
Low cost: very low cost for a subscription. Can handle significant amounts of data.
Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two
Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues.
Overall more professional – moving applications online saves time and resources.
