1. UAN 2016 Marketing Plan – Allison Tobey 2016
Goal:To increase up all night partcipants by 20%. Also,increasethe amountofoffcampus student
participants in CMU UAN. (to provie a fun, free, alchohol/drug free safe event to students and the local
community).
Target Audience: On and off campus students.
Tactics:Posters, UCBanner? Social media(SAI twitterand facebook), Fast passes,Promotional
Tables/Plinko Board, CMLife ads, CM Life press release, Student News (via email), Table Tents, CMU
Events Calander (orgsync), RHA announcements, Hall council announcments,Classroom
announcements?? Promotion video,CMU homepage slide, (make timelinefor these tactics), giveaways?
Gift cards to the book store, starbucks, cherry berry ?????? $5 -$15???
Promotion through posters, ads, videos, social media, student news, table tents, etc.
Posters- Posters will be distrubted throughout the residence halls, UC, library,EHS, etc. to promote
UAN. (must go by poster sheet guideline and size chart). Work with MGX ASAP to get these printed.
Social Media – Tweeting out from the SAI twitter and facebook page about UAN. Giving incentives
for students to come to UAN. Maybea twitter contest??
CM Life Ads – Place advertisements in CM Life to get the word out to students about UAN. Start an
ad the first week of March and include a coupon/trivia question for a student to win a prize.
Press Release to CM-Life – A press release will be sent to CM-Life in order to get press coverage
to the event. This press releasewill describethe event and hopefully inspire CM-Life to write about our
event before and after.
Student News- Send in announcments with the student news to let people know that UAN will be
coming soon. Also includea section for volunteer information.
Table Tents- Table tent desgins made to promote UAN in all ofthe dining halls on campus. Just a ½
page ad will be placed.
Promotion through tables, fast passes, banners, website, announcements (RHA, classes, hall
councils).
Fast Passes – Fast passes will be used to allow one person and a friend to skip a line one time. These
fast passes will be given away on oursocial media accounts (have 50-75 passes to giveaway to students).
Promotional Tables? – Plinko- Triva questions aboutCM/SAI/etc.for students to win fast
passes????
UC Banner- If a banner is not already made then request MGX makes a banner to hang outside the
UC the two weeks before UAN.
CMU Events Calander/Orgsync – Have UAN promoted on the orgsync page and make an
event for UAN to appear on the page.

2. Timeline –
January
January24 –Marketingplanapproved/submitted
January24 – Promotion Videoidea/plan submitted and approved
January25 – Posters submiteed to MGX ( for UANpromotion)
February
February 8th - Fast Pass Designs made & submitted
Table Requests putin
February 8th-14th – Promotional video / start shooting
February 15th - Create PressRelease for CM Life
Bannerdesignsubmitted/approved by Dannette
Student NewsAnnouncments (week of 15th-19th)
February 22nd Airpromotional video on social media, UC, & find event to air thisat aswell
Hall Council Announcments& RHAmeetings
February 22nd-24th? - Table promotionsstart (mid-end of february)
February 22nd - CM Life ad submitted/have run week after
Pressrelease sent overto CMLife
February 22nd – Have table tent designmade/submitted to MGX for printing
February 29th - OrgSync event created
FB Ev ent created
February 30th – SAC Marquee
March
March 1st - RHAmeetings (second meeting)
Continue StudentNews Anncounments
March 7th CMU homepage banner/slide made & put on the homepage for two weeks
March 14th-18th - Classroom announcements
March 19 – CMU Up All Night