1. Goodwin’s Music Video Theory
Ashes – Celine Dion
Genre Conventions
(what do we expect from a music video of
a track written to accompany a feature
film? – does this meet our expectations?)
Well because its an action film and the song is sad but this song could
mean a plan has gone wrong.
Relationship between visual and lyrics
(are there links between the action and
the words of the song?)
Yes because in the music video there is also clips relating to the film.
Relationship between visual and music
(are there links between the action and
the rhythm of the song?)
Voyeuristic treatment (male gaze)
(are the females in the video positioned
as objects of male desire?)
Yes
Focus on artist (brand recognition)
(is the artist featured prominently?)
Intertextual references
(are there references to other media
