What if we could utilise the booming subscription box model for good? Ray seeks to support new and vulnerable parents with the development of their child. Every month parents will receive a box that advises them on their child's development, signposts them to local groups and includes key essential products.
3. Family income and status are still the most
significant indicators of success at school
4. By the age of three there is a
noticeable gap in cognitive performance between
children from low-income and high-income families
5. Over 2/3 of children’s centres in the UK have had their
budgets cut in the last year while demand continues to rise
6. By the age of three, a child’s brain has already
reached 80% of it’s adult volume
Brain Neuron Development
7. Pre-school School Post-school
The rate of return of human capital
investment in disadvantaged children
is the highest for pre-school intervention
8. Parenting Style
Sensitivity
Responsiveness
Knowledge of development,
rules and discipline
Home Learning
Environment
Teaching behaviours
Learning materials
Books, CDs, television
Computer access
Accounts for 19%
gap in maths, 21%
gap in literacy and
33% gap in
language
Accounts for 16-
21% gap in
cognitive school
readiness
Child development factors at home
9. Ray boxes can help close this pre-school attainment gap.
Ray is a subscription box service for new parents that
provides key learning and development products, parental
advice, and signposting to local groups and services.
the graze box for helping vulnerable parents in the development of the child
1 in 4 children in the uk grows up in poverty
Family income status is still the most significant indicator of success
By the age of three there is a noticeable gap in cognitive performance
Now that we’re a little more familiar with the fundamentals of the brain, let’s take a look at brain development in children. Between conception and age three, a child’s brain undergoes an impressive amount of change. At birth, it already has about all of the neurons it will ever have. It doubles in size in the first year, and by age three it has reached 80 percent of its adult volume
Parents socio-economic status directly correlates
2 factors that people identify are important Accounts for 19% gap in Maths, 21% gap in literacy and 33% gap in language
highly intensive parenting course
highly personal
1-to-1
very expensive
great results
totally free app
great results
gives parenting advice and games for parents
dircetion things are moving because of the cuts to children centres
Missing physical products that
What are they missing
Sassy Bloom - high end £30 a month packages containing all products - no advice - pampering rather than development
Nonabox
We want to take something from all these services that exist and making it cheaper
Products
Advice
Signposting - we know that relationships, community and human support is the most important thing so we want to always be pointing people towards that
Why do we think this is going to work?
