Ol 500 milestone two guidelines and rubr

1. OL 500 Milestone Two Guidelines and Rubric
The final project for this course is the creation of a case study
analysis.
Through the practice of analysis and application of human
behavior theories and concepts, you will develop your critical
thinking skills and the ability to properly
diagnose root causes of organizational issues while
recommending solutions that create sustainable positive change
within an organization.
You will analyze the case study entitled “Engstrom Auto Mirror
Plant: Motivating in Good Times and Bad,” which is contained
within the custom Textbook/Case
Study bundle. The case study will present a list of known
organizational issues. You will apply knowledge of human
behavior theories and concepts to properly
identify and analyze the multiple root causes of the
organizational issues from a human behavior perspective. Your
analysis will include an examination of the

2. resulting impact of relevant theories and concepts.
Prompt: For Milestone Two, you will review the Engstrom Auto
Mirror Plan, looking specifically at organizational issues. The
following critical elements must be
addressed:
II. Root Cause Case Study Analysis
a) Identify root causes of known organizational issues from a
human behavior perspective.
b) Analyze root causes from a human behavior perspective and
validate the analysis with supportive research evidence.
c) Explain the resulting impact of poorly aligned and
administered human behavior theories and concepts.
Guidelines for Submission: Your paper should be submitted as a
3–4-page Microsoft Word document with double spacing, 12-
point Times New Roman Font,
one-inch margins, and all sources cited in APA format. Use in-
text citations beyond Newstrom’s text. Avoid overdependence
on direct quotes.

3. Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Root Cause Analysis:
Organizational Issues
Identifies the root causes of known
organizational issues from a human
behavior perspective
Identifies the root causes of known
organizational issues but does not apply a
human behavior perspective
Does not identify the root causes of
known organizational issues

4. 30
Root Cause Analysis:
Root Causes
Analyzes root causes of known
organizational issues from a human
behavior perspective and validates
analysis with supportive research
evidence
Analyzes root causes of known
organizational issues from a human
behavior perspective but does not
validate analysis with supportive research
evidence or is cursory or contains
inaccuracies
Does not analyze root causes of known
organizational issues
30
Root Cause Analysis:
Impact
Explains the resulting impact of poorly
aligned and administrated human
behavior theories and concepts
Explains the resulting impact of poorly
aligned and administrated theories, but
the explanation is cursory or irrelevant
Does not explain the resulting impact of
poorly aligned and administrated human

5. behavior theories and concepts
30
Articulation of
Response
Submission has no major errors related
to citations, grammar, spelling, syntax, or
organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding
of ideas
10
Earned Total 100%
OFFICE CHAIRS 2
Office Chairs
Devan Pouncy
Capella University
BUS-FP3030
Professor: Daniela Pavel

6. February 6, 2021
Office Chairs.
Office jobs have become more common as days go by. The
general working population may experience health issues that
are caused by an improper working environment in the office.
These issues may be aching wrist from typing difficulties, a
hurting back from poor chairs in the office, damaged eyes
caused by staring at the monitors for an extended period, or stiff
necks caused by straining too much to a low desk. Herman
Miller offers some of the best office furniture and office chairs
in particular around the world. The target market of Herman
Miller is home office owners, small business managers, and
extensive business purchase managers. Competition is healthy
for a business to increase sales and acquire more customers by
regularly adjusting to market needs and demands. Herman
Miller is faced with competition from its rival companies such
as Steelcase, Haworth, and Knoll Inc. Herman Miller has high-
quality products that supply their products to both the local and
online stores.
Herman Miller produces several types of office chairs according
to the demand of the market. Its chairs are unique where they
vary in size, shape, and design. The primary market, which is
the large business offices, prefers comfortable chairs that are
long-lasting. Herman Miller produces adjustable chairs where
every member of the office can adjust the size according to
one’s likeness. The target market also expects the chairs to have
lumbar support, which helps in reducing the lower back pain

7. that is a common issue with seats from other competitors. To
enhance movement within small distances in an office, most
business managers prefer seats with wheels on the bottom,
which may or may not contribute significantly to comfort.
Herman Miller chairs can provide the mobility factor in their
products, which can be removed in case of any discomfort. For
safety purposes, office chairs are preferred to provide the
reclining ability. The recline feature is not only for comfort but
also for support and stability.
The office chairs from Herman Miller have a unique branding
where their armrests have their signature. This branding helps
them to generate new customers since they are comfortable
hence bringing a positive impression of the company. The
company produces orthopedic chairs which are very useful
mostly to the elderly generation. The Herman Miller chairs are
commonly known for their ability to reduce chronic back, hip,
and leg strain, which can be experienced by sits from their
competitors when once sits for long periods. Another benefit of
these chairs is that they reduce the neck problem risks with the
help of excellent neck support.
Office chairs play a big role in the productivity of a company.
Herman Miller office chairs took advantage of this fact and
considered it in the production of the chairs. The effect of their
chairs has been able to create a strong competitive advantage.
The investment of a supportive environment which facilitates
productivity can optimize workflow resulting in better profits.
Due to referrals of the office chairs from one business place to
another, Herman Miller has been able to influence society
positively by offering quality products.
In choosing the right office chair, customers tend to select the
right product from previous testimonies, affordable pricing, and
good customer care. Since customers want to work with a
company that can provide a variety of products to choose from,
Herman Miller provides a wide range of products in terms of
shape, color, and design compared to its competitors. Their
pricing is fairly high, making it easily noticed in the marketing

8. environment. Customers do not want to spend more than they
have to, and generally, Herman Miller’s office chairs are
expensive hence making it an enormous issue in the marketing
environment. The company has invested in the customer service
section where people who have questions before purchasing the
products are well taken care of. Their website explains their
products well, making it easy to contact them.
For the office chairs to achieve business success, Herman Miller
created two marketing strategies which are a local marketing
strategy and an online marketing strategy. In the local
marketing strategy, the company will call on local businesses
and educate them on the several products at the store. Yellow
pages have also been listed in the local marketing strategy
under office products and office furniture. Herman Miller has
people on the ground who help in networking with local
companies. The online strategy was also implemented by paying
search engines to be included in the free search engines. The
company also has a limited monthly budget for pay-per-click
advertisements. These strategies will help in marketing hence
yield more customers, which is the main aim of any business.
For Herman Miller to continue in its success path, it is
recommended that the company focuses on the existing
customers and suggesting new offers to them, encouraging them
to purchase more products. The company should invest in
learning more about the competitors and analyze new techniques
to outdo them. Since the company has its brand already surfaced
on several customers' mind, it is wise to develop and innovate
more unique products.
References.

9. Emilien, G., Weitkunat, R., & Lüdicke, F. (2017). Consumer
perception of product risks and benefits. Cham, Switzerland:
Springer.
Blythe, J. (2009). Key concepts in marketing. Los Angeles, CA:
SAGE.
Fleisher, (2007). Business & competitive analysis methods.
Pearson.
1
Place and Price Analysis.
Devan Pouncy
Capella University
BUS-FP3030
Professor: Daniela Pavel
February 10, 2021
Place and Price Analysis
Herman Miller has been in existence for over 100 years and
plays great importance in design to date. The company's award-
winning office chairs are available through retailers, dealers,
and e-commerce websites around the world. Herman Miller's
headquarters is based in Zeeland, Michigan. The manufacturing
and distribution facilities in North America are at Atlanta,
Batavia, Hildebrand, Holland, Sheboygan, Spring Lake,
Stamford, Yaphank, and Zeeland. Europe, Middle East, and

10. Africa have their distributors at Melksham, United Kingdom.
The Asia Pacific has their manufactures and distributors in
Bangalore, Dong-guan, and Ningbo. Sao Paulo, Brazil is the
sole manufacturing and distribution facility in Latin America
and the Caribbean.
One of the classic 4 Ps in marketing is distribution. Distribution
channels play a key role in the marketing strategy since they
catalyze the expansion and revenue growth of a company.
Herman Miller sells their office chairs through the dealer
networks mentioned. The office chairs are sold through a
geographical network of dealers. The dealers are then
responsible for selling the office chairs to the end-users in their
areas. The dealers are essentially customers of Herman Miller
and may be trained and supported on the marketing materials
and campaign.
Herman Miller office chair components were shipped as they
were produced. The components arrived intermittently and
erratically. This forces the distributors to store, track and
retrieve the office chairs when needed. Herman Miller has
allocated more installer period to each project. The company is
represented through corporate offices and subsidiaries,
independent retailers, and dealers in over 40 countries. Herman
Miller is known for maintaining showrooms in the US and other
markets around the world. This is the strategy used to get the
office chairs to the market.
An exclusive distribution strategy used to create an effective
competitive advantage over the other companies was
implemented. The collected parts produced were combined in a
single delivery and delivered independently on the same date. A
developed system was established and used to allow Herman
Miller to promise both customers and distributors a specific
product shipment day. Herman Miller Performance System
(HMPS) was created to assist the dealer office design
representatives to develop other layouts, equipment, and
specific parts, and submit ordered office chairs by collapsing
several processes into a single digital tool. The dealers are

11. offered training to support them in the execution of a more
streamlined and efficient installation process. The place
distribution strategy used was essential in the success of the
business by creating greater end-customer satisfaction.
The diversity in the Herman Miller office chairs impacted the
product issues in where the products did require delicate
handling after a shipment was done. The installation process
was instilled thoroughly in the distributors' training. The price
of the office chairs increased due to the increase in expenditure
during the distribution process and the increase in the number
of distributors. Through a specialist channel, the office chairs
needed to use extensive salespersons to cater to the user
interaction needs. This factor affected the promotions required
to sell the Herman Miller office chairs.
I would recommend a more effective distribution strategy to
clear the delays incurred on the distributor's end on specific
types of office chairs. There should be thorough statistical
research on the types of Herman Miller chairs used in a
particular area to know the exact chairs needed in a particular
area.
Herman Miller used the value-based pricing strategy to price
their different types of chairs. They set a price based on the
quality of the product they produced. From previous
testimonies, they were assured that the office chairs were worth
the expense. Since the office chairs considered the customers
who sit for long hours, their products were not similar to other
chairs. They placed a financial value on the differences and
made sure the value of the customer is higher than the cost. The
customers were explained as to why the price will be accepted.
Most of the competitive companies use the competitive pricing
strategy in their pricing. This strategy must compare other
company’s prices on the same products. The price of the office
chairs had a positive impact on the product since they had
unique features and benefits. The Henman Miller Inc. spends a
lot on promotions and hence has a high position in the
customers' mind and therefore higher prices as well. The

12. distribution strategy affects the price strategy since Herman
Miller office chairs are delivered to every corner of the world.
The value-added pricing strategy had a positive impact on the
economic success since Herman Miller office chairs bridged the
gap that was left by most office chairs manufacturing
companies. Despite the intense competitor price competition,
Herman Miller emerged the recent market recession with a
greater market share, stronger brand, and profit position that
envied their competitors. This strategy also resulted in a more
loyal network of value-added distribution partners.
In conclusion, place and price strategies are key factors to
consider for effective economic growth. Herman Miller used
their difference in price strategy to market their additional
features which brought more customers. The place strategy was
used to increase their sales across the world through their
several distributors.
References.
Olivares, J. (2011). A taxonomy of office chairs: The evolution
of the office chair, demonstrated through a catalogue of seminal
models and an illustrated taxonomy of their components.
London: Phaidon Press.
Kubicki, M., Milano, C., & Probert, C. (2015). Marketing mix.
Miejsce nieznane: 50minutes.com.

13. Schindler, R. (2012). Pricing strategies: A marketing approach.
Thousand Oaks, Calif: Sage Publications, Inc.