Equal Opportunity and the Law Hardly a day goes by without equal opportunity lawsuits at work. Performing day-to-day supervisory tasks such as hiring employees without understanding laws is fraught with peril. This lecture has a strong foundation of laws that have an importance to our understanding of HR and helps gain a strong foundation within any department.  Trends Shaping HR: Digital and Social Media For employers, social media brings both bene�ts and reasons for caution. Employees will use Facebook and other social media accounts to harass and bully coworkers. Employers need to distinguish between illegal online harassment (that applies to race, religion, national origin, age, sex/gender, genetic information, and disability discrimination) and common personality con�icts. At a minimum, employers should have a zero-tolerance policy on bullying. Bene�ts of Social Media Reasons for Caution of Social Media Social Media Impacts on Employer Review each tab to know more. Some bene�ts of social media for employers could be: Building relationships Sharing your expertise Increasing your visibility Educating yourself Being connected anytime   Diversity Diversity can be a driving mechanism for higher pro�ts simply promoting equal opportunity and inclusion. The key to deriving such bene�ts is properly managing diversity’s potential problems. Companies with exemplary reputations in managing diversity have leadership as they champion the cause of diversity. Leaders are role models for the behavior required for such change. Companies need to provide a “good-faith effort action strategy” that emphasizes on identifying and eliminating the obstacles to hiring and promoting women and minorities and rather increasing the minority or female applicant �ow.  HR managers can indicate if the diversity initiatives are effective enough, in order to recognize that the employees are the asset of the organization. Aligning the talent within the organizations’ mission, vision, values, and core objectives is paramount in providing an equal-level playing �eld for all the employees to grow and excel.  Some of the areas evaluated while working in the �eld is to determine if: All of the talents have a fair share to build upon each job function and have the ability to grow within the organization. This includes women and minorities holding leadership roles.  Let’s Explore! From the following website, search for the articles mentioned underneath to learn more. Forbes (http://www.forbes.com/) How AI Makes Recruiting More Human Is Ongoing Recruitment the Way to Work? 13 Ways to Recruit Effectively Six Lasting Principles that Drive Social Media Success 44% of Businesses Can't Measure Social Media ROI: Here's How to Quantify Your Impact http://www.forbes.com/ All of the talents are trained and developed within a speci�c job function. This includes women and minorities. All the staf�ng levels and women and minorities are included in the career ...

1. Equal Opportunity and the Law
Hardly a day goes by without equal opportunity lawsuits at
work. Performing day-to-day supervisory
tasks such as hiring employees without understanding laws is
fraught with peril. This lecture has a
strong foundation of laws that have an importance to our
understanding of HR and helps gain a
strong foundation within any department.
Trends Shaping HR: Digital and Social Media
For employers, social media brings both bene�ts and reasons
for caution. Employees will use
Facebook and other social media accounts to harass and bully
coworkers. Employers need to
distinguish between illegal online harassment (that applies to
race, religion, national origin, age,
sex/gender, genetic information, and disability discrimination)
and common personality con�icts. At a
minimum, employers should have a zero-tolerance policy on
bullying.
Bene�ts of Social Media
Reasons for Caution of Social Media
Social Media Impacts on Employer
Review each tab to know more.
Some bene�ts of social media for employers could be:

2. Building relationships
Sharing your expertise
Increasing your visibility
Educating yourself
Being connected anytime
Diversity
Diversity can be a driving mechanism for higher pro�ts simply
promoting equal opportunity and
inclusion. The key to deriving such bene�ts is properly
managing diversity’s potential problems.
Companies with exemplary reputations in managing diversity
have leadership as they champion the
cause of diversity. Leaders are role models for the behavi or
required for such change. Companies
need to provide a “good-faith effort action strategy” that
emphasizes on identifying and eliminating
the obstacles to hiring and promoting women and minorities and
rather increasing the minority or
female applicant �ow.
HR managers can indicate if the diversity initiatives are
effective enough, in order to recognize that
the employees are the asset of the organization. Aligning the
talent within the organizations’ mission,

3. vision, values, and core objectives is paramount in providing an
equal-level playing �eld for all the
employees to grow and excel.
Some of the areas evaluated while working in the �eld is to
determine if:
All of the talents have a fair share to build upon each job
function and have the ability to grow
within the organization. This includes women and minorities
holding leadership roles.
Let’s Explore!
From the following website, search for the articles mentioned
underneath to learn more.
How AI Makes Recruiting More Human
Is Ongoing Recruitment the Way to Work? 13 Ways to Recruit
Effectively
Six Lasting Principles that Drive Social Media Success
44% of Businesses Can't Measure Social Media ROI: Here's
How to Quantify Your Impact
http://www.forbes.com/
All of the talents are trained and developed within a speci �c
job function. This includes women
and minorities.

4. All the staf�ng levels and women and minorities are included in
the career development
pipeline.
The questioning turnover rates for all classi�cations of races
and positions.
Additional Materials
From your course textbook, Human Resource Management,
review the following chapter:
Equal Opportunity and the Law
From the South University Online Library, review the following
article:
Social Media and Human Resource Staf�ng: Legal, Policy, and
Practice Issues for Employers
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oxy.edmc.edu/login.aspx?
direct=true&db=edb&AN=100277209&site=eds-live)
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77209&site=eds-live
PROMOTION ANALYSIS 1

5. Promotion Analysis
Devan Pouncy
Capella University
BUS-FP3030
Professor: Daniela Pavel
February 20, 2021
Promotion Analysis
Promotion is the fourth basic pillar in the 4 Ps in marketing
concepts. Once the product, price, and place concepts have been
well-optimized, the offer is ready for promotion. This concept is
used to answer two main questions. The first question is how
the customers found out about the business and the second
question is the effectiveness of the strategies used. Other useful
considerations are the competitors' promotion plan,
communication strategies, and choice of who represents the
product. The promotion analysis of Herman Miller's office
chairs entails advertising the products, publicity, and sales
promotions.
This analysis will entail the in-depth assessment of the Herman
Miller office chairs. The company focuses on the branding of its
product which maximizes its publicity in comparison to its
competitors. Branding of the office chairs entices the target
market to select the office chairs over other competitors and
gets the prospect to view Herman Miller as the only provider of
the solution to their issues. The company has also invested in
the strategic placement of its products in the marketplace. The

6. effective branding of the office chairs and the product's
strategic positions have enabled an increase in the product's
sales.
Herman Miller used a set of repeatable steps to take the
prospective buyers from the early stages of awareness to a
closed sale. The sales manager and the sales team follow a
standardized sales process that enhances the concentration on
the company's most important details. The sales process the
company followed was: Prospection or lead generation,
Approach the customers, Presentation of product to prospecti ve
customers, handling objections from the prospective clients, and
closing the sale. The process has led to some significant sales
and has brought revenue to the company. A possible suggestion
of increasing the number of sales of a financial year is carrying
out a follow-up of the prospective customers and the clients
who purchased the products.
Product representation is a key factor to consider in the
advertising and promotion analysis at large. Herman Miller
settled on using Hello Design as one of their main advertising
company to represent their office chairs. Hello, Design
developed a new digital platform that included social media to
connect to the world. This helped the company focus more on
their designs while Hello Design represented them in the
marketing field. The choice of representative was responsible
for the upload of new blogs about new products and the Design
of the office chairs. The website recorded a high level of traffic,
which meant that the product was well advertised. Hello, Design
Company was optimal for Herman Miller since it was able to
achieve its set goals.
A communication strategy that includes effective
communication channels and the media was also mandatory in
Herman Miller office chairs' promotion analysis. The
communication strategy included the message, the medium, and
the target. Herman Miller maximized the use of Email
marketing as their communication channel by lead nurturing.
Herman Miller continually provided support to leads by

7. anticipating their problems and needs and sending new
interesting content relevant and educational to their prospective
customers. These contacted people or organizations permitted
Herman Miller to Contact them. The company also uses the
media to showcase its innovations by the creation of short
advertisement videos.
Recently, Herman Miller has invested in social media as their
main promotion strategy. This strategy has brought a positive
impact on the marketing and sales plans. Social media
marketing has become a recent trend during the past few years.
Herman Miller has adopted this promotional strategy to reach
the mass market in a practical, economical method. Social
media also encouraged active interaction with the office chair
customers. The interaction developed more personalized
relationships. This strategy was used to ease the marketing
strategies economically while increasing their sales to meet
their sales plan targets.
The company's integrated marketing program used 65% of its
profit in paying the representatives who represent Herman
Miller. The marketing program, which included television
adverts, allowed the company to target the mass market and
increase brand awareness worldwide. This was the most
expensive promotional strategy in the marketing program. Since
the company had adequate resources for promotional efforts, the
strategy was suitable for the company. In return, the marketing
program was able to attract more customers hence bringing a
positive impact on economic business success.
In conclusion, the promotion strategies put in place for the
company were successful and brought Herman Miller to the top
of the list of office chair manufacturers around the world. The
sales process and techniques and choice of product
representative were carefully selected, enhancing better
economic performance each year.

8. References
Brooks, W. T. (2004). Sales techniques. New York: McGraw -
Hill.
Dolnicar, S., Grün, B., & Leisch, F. (2018). Market
segmentation analysis: Understanding it, doing it, and making it
useful.
Nadda, V., Dadwal, S., & Rahimi, R. (2017). Promotional
strategies and new service opportunities in emerging economies.
1
Place and Price Analysis.
Devan Pouncy
Capella University
BUS-FP3030
Professor: Daniela Pavel
February 10, 2021
Place and Price Analysis
Herman Miller has been in existence for over 100 years and

9. plays great importance in design to date. The company's award-
winning office chairs are available through retailers, dealers,
and e-commerce websites around the world. Herman Miller's
headquarters is based in Zeeland, Michigan. The manufacturing
and distribution facilities in North America are at Atlanta,
Batavia, Hildebrand, Holland, Sheboygan, Spring Lake,
Stamford, Yaphank, and Zeeland. Europe, Middle East, and
Africa have their distributors at Melksham, United Kingdom.
The Asia Pacific has their manufactures and distributors in
Bangalore, Dong-guan, and Ningbo. Sao Paulo, Brazil is the
sole manufacturing and distribution facility in Latin America
and the Caribbean.
One of the classic 4 Ps in marketing is distribution. Distribution
channels play a key role in the marketing strategy since they
catalyze the expansion and revenue growth of a company.
Herman Miller sells their office chairs through the dealer
networks mentioned. The office chairs are sold through a
geographical network of dealers. The dealers are then
responsible for selling the office chairs to the end-users in their
areas. The dealers are essentially customers of Herman Miller
and may be trained and supported on the marketing materials
and campaign.
Herman Miller office chair components were shipped as they
were produced. The components arrived intermittently and
erratically. This forces the distributors to store, track and
retrieve the office chairs when needed. Herman Miller has
allocated more installer period to each project. The company is
represented through corporate offices and subsidiaries,
independent retailers, and dealers in over 40 countries. Herman
Miller is known for maintaining showrooms in the US and other
markets around the world. This is the strategy used to get the
office chairs to the market.
An exclusive distribution strategy used to create an effective
competitive advantage over the other companies was
implemented. The collected parts produced were combined in a
single delivery and delivered independently on the same date. A

10. developed system was established and used to allow Herman
Miller to promise both customers and distributors a specific
product shipment day. Herman Miller Performance System
(HMPS) was created to assist the dealer office design
representatives to develop other layouts, equipment, and
specific parts, and submit ordered office chairs by collapsing
several processes into a single digital tool. The dealers are
offered training to support them in the execution of a more
streamlined and efficient installation process. The place
distribution strategy used was essential in the success of the
business by creating greater end-customer satisfaction.
The diversity in the Herman Miller office chairs impacted the
product issues in where the products did require delicate
handling after a shipment was done. The installation process
was instilled thoroughly in the distributors' training. The price
of the office chairs increased due to the increase in expenditure
during the distribution process and the increase in the number
of distributors. Through a specialist channel, the office chairs
needed to use extensive salespersons to cater to the user
interaction needs. This factor affected the promotions required
to sell the Herman Miller office chairs.
I would recommend a more effective distribution strategy to
clear the delays incurred on the distributor's end on specific
types of office chairs. There should be thorough statistical
research on the types of Herman Miller chairs used in a
particular area to know the exact chairs needed in a particular
area.
Herman Miller used the value-based pricing strategy to price
their different types of chairs. They set a price based on the
quality of the product they produced. From previous
testimonies, they were assured that the office chairs were worth
the expense. Since the office chairs considered the customers
who sit for long hours, their products were not similar to other
chairs. They placed a financial value on the differences and
made sure the value of the customer is higher than the cost. The
customers were explained as to why the price will be accepted.

11. Most of the competitive companies use the competitive pricing
strategy in their pricing. This strategy must compare other
company’s prices on the same products. The price of the office
chairs had a positive impact on the product since they had
unique features and benefits. The Henman Miller Inc. spends a
lot on promotions and hence has a high position in the
customers' mind and therefore higher prices as well. The
distribution strategy affects the price strategy since Herman
Miller office chairs are delivered to every corner of the world.
The value-added pricing strategy had a positive impact on the
economic success since Herman Miller office chairs bridged the
gap that was left by most office chairs manufacturing
companies. Despite the intense competitor price competition,
Herman Miller emerged the recent market recession with a
greater market share, stronger brand, and profit position that
envied their competitors. This strategy also resulted in a more
loyal network of value-added distribution partners.
In conclusion, place and price strategies are key factors to
consider for effective economic growth. Herman Miller used
their difference in price strategy to market their additional
features which brought more customers. The place strategy was
used to increase their sales across the world through their
several distributors.

12. References.
Olivares, J. (2011). A taxonomy of office chairs: The evolution
of the office chair, demonstrated through a catalogue of seminal
models and an illustrated taxonomy of their components.
London: Phaidon Press.
Kubicki, M., Milano, C., & Probert, C. (2015). Marketing mix.
Miejsce nieznane: 50minutes.com.
Schindler, R. (2012). Pricing strategies: A marketing approach.
Thousand Oaks, Calif: Sage Publications, Inc.
OFFICE CHAIRS 2
Office Chairs
Devan Pouncy
Capella University
BUS-FP3030
Professor: Daniela Pavel
February 6, 2021
Office Chairs.
Office jobs have become more common as days go by. The
general working population may experience health issues that
are caused by an improper working environment in the office.

13. These issues may be aching wrist from typing difficulties, a
hurting back from poor chairs in the office, damaged eyes
caused by staring at the monitors for an extended period, or stiff
necks caused by straining too much to a low desk. Herman
Miller offers some of the best office furniture and office chairs
in particular around the world. The target market of Herman
Miller is home office owners, small business managers, and
extensive business purchase managers. Competition is healthy
for a business to increase sales and acquire more customers by
regularly adjusting to market needs and demands. Herman
Miller is faced with competition from its rival companies such
as Steelcase, Haworth, and Knoll Inc. Herman Miller has high-
quality products that supply their products to both the local and
online stores.
Herman Miller produces several types of office chairs according
to the demand of the market. Its chairs are unique where they
vary in size, shape, and design. The primary market, which is
the large business offices, prefers comfortable chairs that are
long-lasting. Herman Miller produces adjustable chairs where
every member of the office can adjust the size according to
one’s likeness. The target market also expects the chairs to have
lumbar support, which helps in reducing the lower back pain
that is a common issue with seats from other competitors. To
enhance movement within small distances in an office, most
business managers prefer seats with wheels on the bottom,
which may or may not contribute significantly to comfort.
Herman Miller chairs can provide the mobility factor in their
products, which can be removed in case of any discomfort. For
safety purposes, office chairs are preferred to provide the
reclining ability. The recline feature is not only for comfort but
also for support and stability.
The office chairs from Herman Miller have a unique branding
where their armrests have their signature. This branding helps
them to generate new customers since they are comfortable
hence bringing a positive impression of the company. The
company produces orthopedic chairs which are very useful

14. mostly to the elderly generation. The Herman Miller chairs are
commonly known for their ability to reduce chronic back, hip,
and leg strain, which can be experienced by sits from their
competitors when once sits for long periods. Another benefit of
these chairs is that they reduce the neck problem risks with the
help of excellent neck support.
Office chairs play a big role in the productivity of a company.
Herman Miller office chairs took advantage of this fact and
considered it in the production of the chairs. The effect of their
chairs has been able to create a strong competitive advantage.
The investment of a supportive environment which facilitates
productivity can optimize workflow resulting in better profits.
Due to referrals of the office chairs from one business place to
another, Herman Miller has been able to influence society
positively by offering quality products.
In choosing the right office chair, customers tend to select the
right product from previous testimonies, affordable pricing, and
good customer care. Since customers want to work with a
company that can provide a variety of products to choose from,
Herman Miller provides a wide range of products in terms of
shape, color, and design compared to its competitors. Their
pricing is fairly high, making it easily noticed in the marketing
environment. Customers do not want to spend more than they
have to, and generally, Herman Miller’s office chairs are
expensive hence making it an enormous issue in the marketing
environment. The company has invested in the customer service
section where people who have questions before purchasing the
products are well taken care of. Their website explains their
products well, making it easy to contact them.
For the office chairs to achieve business success, Herman Miller
created two marketing strategies which are a local marketing
strategy and an online marketing strategy. In the local
marketing strategy, the company will call on local businesses
and educate them on the several products at the store. Yellow
pages have also been listed in the local marketing strategy
under office products and office furniture. Herman Miller has

15. people on the ground who help in networking with local
companies. The online strategy was also implemented by paying
search engines to be included in the free search engines. The
company also has a limited monthly budget for pay-per-click
advertisements. These strategies will help in marketing hence
yield more customers, which is the main aim of any business.
For Herman Miller to continue in its success path, it is
recommended that the company focuses on the existing
customers and suggesting new offers to them, encouraging them
to purchase more products. The company should invest in
learning more about the competitors and analyze new techniques
to outdo them. Since the company has its brand already surfaced
on several customers' mind, it is wise to develop and innovate
more unique products.
References.
Emilien, G., Weitkunat, R., & Lüdicke, F. (2017). Consumer
perception of product risks and benefits. Cham, Switzerland:
Springer.
Blythe, J. (2009). Key concepts in marketing. Los Angeles, CA:
SAGE.
Fleisher, (2007). Business & competitive analysis methods.
Pearson.