The document contains ideas for designing the website for a photography company called Icon. It discusses using color to attract attention and set mood, and suggests either a monochromatic or colorful scheme. It presents options for the concept such as focusing on an image gallery, photography services, or a blog style. Suggested tones include simple and clean, sophisticated, or whimsical. The document aims to gather feedback on these ideas from Peter at Icon.

1. Hi Peter,
I have put together a collection of ideas on how we can design the Icon
website.
Enjoy

2. In web design, color is just as important as the basic structure and
navigational design of your site. Colors can be used to attract attention, set
the mood and prompt your visitors to complete actions on your site.
Colour

3. Why not emphasize your imagery with using black text on white
background.

4. Using a monochromatic scheme can ensure colours do not clash and can
provide emphasis to important elements.

5. But seeing as how your are a photography company we could also use big
blocky colours.

6. Concept by definition is: A general idea derived or inferred from specific
instances or occurrences. Meaning we want your site to evoke a general
notion and maintain a theme. What would Icon like to focus on …
Concept

7. Focus around an image gallery that show cases examples of your work.The
type and style of photography is demonstrated with a variety of the best
images in your portfolio.This works well to attract to new customers that
are not familiar with the studio because it offers the chance to impress

8. Or we can focus on photographic services you offer - school photos,
graduation photos, sports, etc. and presents the categories in an easily
scannable list.

9. We could also use a blog type style and use story telling of events.

10. Tone provides the over all feel to your site.
Tone

11. We can use muted colours and keep it simple and clean, more of a
sophisticated feel.

12. We can use a company logo to pull out a distinct shape, this provides unity
throughout the site.

13. Or we can go whimsical and fun. And with you company we can definitely
pull that off.

14. I am excited to hear what you think and look forward to talking to you
about this further.
Jessica