This document provides details for establishing a water refilling station business called 4Marias Purified Water Avenue. It outlines the renovation plans for the store space, including a timeline for renovations. It describes the target structure of the business, including equipment, bottle/container designs, the company logo, and sources of water. The objectives are to provide clean water to promote health and establish a sustainable business with friendly employees.

1. Graduate School
4Marias Purified Water Avenue
A Feasibility Study Submitted to Dr. Susana P. Magtubo, MDMG, Ed.D.
In Partial Fulfillment of the subject Project Planning
Submitted by:
Jennifer Y. Macarat
ACKNOWLEDGEMENT

2. I would like to acknowledge the never ending guidance of the Lord Jesus Christ in
my studies, in work and in my family. To my husband and children, for the unconditional
love and understanding every time I wasn’t in the family day due to my Saturday class.
To all my friends who cheers me up and keeping showing that your always in my side
ready to lean on to my ups and downs. To my parent who gives inspirational advices to
my studies and family matters and sometimes take the responsibilities of my children
when I’m in busy.
Lastly, to our Professors for imparting us the knowledge, advice and encouraging
message to pursue and finish our studies.
Introduction

3. The demands of clean water in fast changing environment was anticipated in the
formulation of goals, objectives and the expectations of our clienteles were considered.
With this, the logical framework of the water companies and water refilling stations from
the societal to the sectorial goals was used in the overall planning of the businessmen
and their partners (purified water refilling station). Thus, such company aims services will
gear towards quality service, cleanest and finest water, and a customer - friendly
employee.
This company/business formed with the converted efforts of the couple who is
continuously dreaming and working to achieve their vision of having a business in a
service – based to the community. Produce and provide clean and well purified water that
promote good health to the clientele.
Background of the Study

4. How does water safety in drinking nowadays?
According to World Health Organization (WHO), millions of Filipinos get sick or
unfortunately dies annually from water related diseases. These problems are accredited
to the poor water system in the Philippines. Like in the cities around in Manila, three fourth
(3/4) of the population receive piped water from the water authority company. Likewise
on the provinces, fewer of the population have access clean water distribution because
some of them rely on the spring river coming from the mountain or worse from the deep-
well for their daily consumption. Both scenario either cities or provinces must have
alternative source of water which is well processed.
As the demand of cleaner water consumption, this feasibility comes up with
the water refilling station which serves the cleanest and finest water to our daily task
and consumption. Appearing of this business in the Philippines landscape is so fast and
increasing. This is managed by the private entrepreneurs where consumers would bring
containers and fill them for a per- gallon fee but they also offer home delivery for the
regular customer. Usually, the water supply comes from the pipe of water authority
company and entrepreneurs invested for the treatment equipment for the water
purification.
Statement of the Problem

5.  Where to get the budget/financial for the target business?
 Where is the best location for the business?
 Where to avail the materials and equipment of the business?
 What will be the water to be use?
 What are the permits needed for the business?
 Who will be the human resources of the business? What are the benefits to them?
 What is the best company/business name?
 What are the techniques and strategies to success the business?
Objectives

6.  To build a service-based company with fully equipped and in good sanitation
 To provide clean and potable water for all that will promote good health
 To utilize cleanest and finest water that needs in the community
 To develop a sustainable business with community-friendly employee
Mission
The 4Marias Purified Water Avenue aims to provide the cleanest and finest purified
water that will promote good health and well-being in the community. Also, the company
aim to help the employees to grow with the business for their good.
Vision
To be well – known purified water refilling station in its finest and good sanitation.
Promoting safe and pure water in every drops. Improving life with healthier products.
CHAPTER I
The Company Study

7. I. Name of the Company
“4Marias PurifiedWater Avenue”
The name of the company is derived from the four (4) daughters of the
happily married owner of the company, Mr. Nelson and Mrs. Jennifer. This
is to honor to them as being good and lucky to have them since they are
husband and wife. The four (4) daughters bring those joys and inspirations
to their daily lives. That is why they concluded to name their company as
them.
The company is the result of a state- of- the art process employing
vapor compression which delivers water quality and consistency to other
methods of water purification. This is also goes through a fully automated
equipment for water purification, mineral and alkaline process.
II. Nature of the Business

8. Our business, 4Marias Purified Water Avenue is a
water refilling station proposal’s, is setting up a water station that will
cater water purification process. Thus, we sell large and small amounts of
order- bottled water or in refill way of payments. The water station will
provide a variety of water with excellence include filtration, purification,
value pricing and good sanitation. Water delivery and picked up are also
offered. The business open every day at seven o’clock (7:00am) in
morning until seven o’clock (7:00pm) in the evening from Monday to
Sunday. Holidays are also open it on depends on the store schedule
posted upon.
III. Location Map of the Business

9. 4Marias Purified Water Avenue is located along San Mateo
- Batasan Hills Road in Quezon City. We choose this place as the best
business location because this is populated and residential area. Besides,
there are also private and public offices within the vicinity area of the
business that needs water to refill.
Renovation of the store

10.  The owner of the company/business decided to renovate the store
space they bought for the convenient of their business, water refilling
station and to serve better to the customers.
IV. Time Table for the Renovation of the Store

11. The owner of the company bought a space located along the San
Mateo - Batasan Hills Road for the intended business, water refilling station
to cater and provide finest and cleanest water in the community.
Time Bound:
Date Started Work Description
March 1-6 ,2020 Tiles installation (floor area)
March 8-12, 2020 Tiles installation
March 13, 2020 Cleaning of the wall
March 15-17, 2020 Painting of the wall and ceiling (1st coating, inside)
March 18-20, 2020 Painting of the wall (2nd coating)
March 22-23, 2020 Painting of the wall (outside)
March 24-25,2020 Fluorescent light installation
March 26-27, 2020 Installation of the faucet (3 faucets)
March 29, 2020 Signage installation
March 30- April 01, 2020 Installation of the water purification equipment
April 02, 2020 Testing of the water equipment
April 03-06, 2020 General cleaning of the store
April 07, 2020 Ready for the opening
April 08, 2020 Grand Opening
V. Target Structure of the Business

12. The 4Marias Purified Water Avenue has a lot area of
25sq.meter and has three (3) meter parking space in front of the
store/station. It is fully equipped and air-conditioned in order to maintain the
cleanliness and freshness of the store/station. It has four (4) filter tubes for
the filtration of water and purified it, one (1) square table in the corner for
the bookkeeper and cashier, tiles floor and white painted wall, a white glass
sliding window and three (3) long-curved faucets. In the wall, it displayed
the permits to operate and for the sanitation.
Outside Inside
VI. The Equipment

13. The equipment is ordered from a well-known water refilling
Installer Company. It is fully inspected and accredited by the authority.
Installed by the expert and certified.
VII. Bottle / Container Design

14. This designed is as the common look of the bottle and container of water so that
costumer will easily avail. The 4Marias Purified Water Station will accepts all kinds of
water container and paid as their order. We also sell small and large containers/bottles
for those who are beginners. The materials/gallons are 100% virgin material.
VIII. The Company Logo

15. Safe and Pure
Improving Life with Healthier Products.
The 4Marias is written in red color because it represents the joy and life brings
to the family of the four (4) daughters. Water drops represent to the every drop it should
be clean and sustain lives. The leaves means that the business should be eco-friendly.
IX. The Water
4Marias
Purified Water
Avenue

16. The water use in the company is from the metered running water
piped by well-known water company in Metro Manila.
Short Definition of Terms about Water
Water Quality= It is a measure of the condition of water relative to the requirements
of one or more biotic species and/or to any human need or purpose. This promotes good
health and meet the needed requirements.
Water Supply System= infrastructure for the collection, transmission, treatment,
storage and distribution of water for homes, commercial establishments, industries and
irrigations. Municipal services provision of potable water is perhaps the most vital
because water is the most important in human daily lives.
Water Purification= the process of removing undesirable chemicals biological
contaminants, suspended solids and gases from contaminated water. Also,
passes/undergoes process and procedure.
Bottled Water= the water that is intended for human consumption. This is sealed
bottled-water and optionally contain different flavor or minerals contained.
Deep- well water= an excavation or structure in the ground created by digging or
drilling the ground to access and produce water. Commonly visible in the provinces that
has poor water supply.
Water refilling station business= refers to the selling/refilling of water for profit
either large and small amount of order place in a container or bottle. Also accepts delivery.
X. The Permits and License to Operate
 Department of Trade and Industry (DTI)

17.  Business Permit From the Mayor’s Office
 Barangay Permit
 Sanitary Permit from City hall (Health Department)
CHAPTER II
The Company Budget Allocation

18. The business/company, 4Marias Purified Water Avenue has an
initial budget of P300,000.00 (Three Hundred Thousand Pesos) .
The table below shows the budget allocation.
BUDGET ALLOCATION
Equipment
 Water Purifier
Refilling Station
Package
 Faucet
Business station/Store (Renovation)
 Floor tiles
 Paint
 Fluorescent
light/bulb
Table and chair
Delivery Vehicle
Supplies
 Slim container
 Round container
 Heat gun/blower
 Sticker seal
Company/Business Signage
Permits
Water Metered Installation
Others
Expenses:

19. ITEM AMOUNT
Equipment
 Water Purifier
Refilling Package P100,000.00
 Faucet (3pcs.) P900.00 (P300.00 each)
Business station/Store (Renovation)
 Floor tiles (50pcs.) P2,150.00 (P43.00 each)
 Paint (2pails)
White and blue color P3,000.00 (P1,500.00 each)
 Fluorescent light P300.00
Table and chair P3,000.00
Delivery Vehicle (motorcycle w/sidecar) P110,000.00
Supplies
 Slim container
(10pcs.)
P600.00 (P60.00 each)
 Round container
(10pcs.) P600.00 (P60.00 each)
 Heat gun/blower P1,500.00
 Sticker seal P2,000.00
Company/Business Signage P5,000.00
Permits P3,000.00
Water Metered Installation P5,000.00
Others P5,000.00
Total Amount P255,000.00
CHAPTER III

20. The Marketing Mix
A. Nature of the Product
I. Variety
4Marias Purified Water Avenue Refilling Station caters the types of
water :
 Mineral Water
 Purified Water
 Alkaline Water
The 4Marias Purified Water Avenue Refilling Station
offers these four (4) types of water to ensure that whatever the
customers’ need or type of water they want we will provide. Because
we believed that, water has different characteristics. It is said that our
immune system works accordingly to what types of water we intake.
Also, this will be our advantages to other water refilling station which
commonly offered one (1) type of water to refill or sell. All these types
of water are under the daily inspection by the water authority and
expert.
B. Pricing Scheme and Marketing of the Product

21. I. Pricing Strategies
In Pricing, our strategy is known first the prices of the nearby water
refilling station. Then we offer the lower price of them so that the costumer will avail in
our product. We also served the costumers in our best treatment. We also offer pick-up
and delivery in large or small amount of order. Giving discount on large order are also
offered. Re-selling of our products are also offered so we also give discounts on those
who wants to business with us. We assured that our pricing is varied to our way of
serving to our customers. And our product/business is inspected regularly by the expert
and authority so that costumers satisfied our pricing and as well as the quality is
attained. This is also, pay as you order store. We only accepts cash.
In addition, buying water without own container is different price as our
prices offered. Selling/refilling small bottles are also offered. We also encourage
customers to write their comments and suggestions so that we can serve better and
knows costumer’s satisfaction with our service.
II. Pricing Scheme
Here are the lists of prices of 4Marias Purified Water Avenue:

22. Mineral Water:
 Round Container (5gallons) -P30.00
 Square Container (5gallons) -P30.00
 Bottle (1Liter) -P15.00
Purified Water:
 Round Container (5gallons) -P25.00
 Square Container (5gallons) -P25.00
 Bottle (1Liter) -P10.00
Alkaline Water
 Round Container (5gallons) -P25.00
 Square Container (5gallons) -P25.00
 Bottle (1Liter) -P10.00
Selling/Refilling of small bottles are also offered in our company. Re-selling to
our products also encourage to those customers who wants to business with us.
C. Marketing/Brochure of the Product

23. 4Marias Purified Water Avenue
San Mateo – Batasan Hills Road, Quezon City
4mpwavenue@yahoo.com
CP#:092139464 / 094678789
We cater four (4) types of water which will definitely quench your thirst
 Mineral Water
 Purified Water
 Alkaline Water
Safe and Pure
Come and visit our store and be part to our customers. Enjoy our
refreshing water refilling station with finest and good sanitation you
never experience.
This is posted in the front of the store and to get the attention of the
residences there also scattered poster on some sidewalks and populated areas. Also,
the company posted on the web page for their convenient.
D. Payments and Terms

24. The 4Marias Purified Water Avenue strongly implements the
“Pay as you Order Policy”. We only accept cash payments large or small orders. The
policy is also required to those who wants to business with us or to resell our products.
E. Promotions
I. Advertising
To advertise our product/business we will conduct a house- to- house
brochure/fliers’ distribution in the community, private and public offices nearby the
business so that the community and the offices will know the opening of the business.
We will also post signage or tarp on the populated areas like market, streets and
highways. During opening, we will also have balloons decoration and music to captured
the attention of the people in the surroundings. Free tasting of the product (water purified,
mineral and alkaline) are also recommended.
II. Sales Promotion
In order to promote our product, we should maintain the finest, good, pure and
healthier water we served to our customers. To value our dearest customers and since
water refilling stations do not have usually discount, our company come up with the buy
ten (10) in a week in one ( 1) family get one (1) round or square container free. To those
who business with us or resell our product, who ordered ten round/square container will
get three (3) container free. Also in small bottles order there will free and freebies
giveaways. Free pick- up and delivery are also implemented for the customer’s
convenient.
III. Sales Strategy

25. The company’s strategy is to maintain the good sanitation, healthier water and
its finest so that the customer will continue avail the product. Good relationship between
the customer and the employee also implemented in the company. Regular inspection
by the expert and authorize also recommended to maintain the goodness of the product.
The company also encourages the customer to order in large amount to avail the business
promotion and encourages them to business or resell the products. We will also avoid
credits.
CHAPTER IV

26. The Company Organization and Human Resource Management
I. The Company Organizational Chart
II. The Human Resource Requirements/Qualifications of the
Company
Manager
Bookeeper
Salesman Salesman
Cashier
Delivery Man

27. A. Manager
: must a graduate of Management course
: Computer literate
: must be 24 – 30 years old, female
: with / without managerial experience
: a Quezon City resident
: must know how to deal with the co- employee and costumer
B. Bookkeeper
: must be graduate of any Computer related course
: Computer literate
: with experience in bookkeeping
: must know how to make financial statement
: must 24-30 years old, female
: a Quezon City resident
: must know how to deal with the co-employee and costumer

28. C. Cashier
: must a graduate of any computer related course
: Computer literate
: must at least 1 year experience of related job
: Female, 22- 30 years old
: a Quezon City resident
: must know how to deal with the co- employee and costumer
D. Salesman
: must at least high school graduate
: 19- 22 years old, male
: Fit to work (healthy background)
: With / without experience
: A Quezon City resident
: Hardworking
: must know how to deal with the costumer and co- employee
E. Delivery Man

29. : must at least high school graduate
: must know how to drive a motorcycle with sidecar or single
: must be a license motorcycle driver
: Fit to work (healthy background)
: 19- 23 years old, single or married
: Hardworking
: a Quezon City resident
: must know how to deal with the co- employee and costumer
The Technical Assistant is an on-call basis that is why, he/she is not
included in the Organization Chart of the company/business. This is happened only
during when the machine has damaged or any technical problem occurred with the
water processor equipment. Technical Assistant must be knowledgeable in water
processor equipment and license or certified Technician of a water refilling business.
Also, he must be with experience and his residency doesn’t matters as long as he does
his job well.
III. Job Description and Job Specification

30. Manager
Job Description Job Specification
* Maintains staff by recruiting,
selecting, orienting and training
employees.
* Accomplishes staff results by
communicating job expectations.
* Establishes strategies goals by
gathering pertinent business,
financial, service and operation
information.
* Accomplishes financial
objectives by forecasting
requirements.
* Maintains quality service by
enforcing quality and customer
service standards.
* Maintains professional and
technical knowledge by
reviewing professional
publications, establishing
personal networks,
benchmarking state-of –the-art
practices; participating in
professional societies.
* Contributes to team effort by
accomplishing related results as
needed.
*Has 2-3 years of sales
experience in the marketing
industry.
*Experience with a company in a
related company sector.
*Extensive experience of
developing, maintaining and
delivering on marketing
strategies to meet company
objectives.
*A strong understanding of
customer and market dynamics
and requirements.
*If applicable, a willingness to
travel and work in a global team
of professionals.
*A proven ability to oversee all
marketing, advertising and
promotional staff and activities.
MANAGER

31. Manager
Job Description Job Specification
* Maintaining the financial
records of the company using
software and online
spreadsheet.
* Maintaining records of
subsidiaries.
* Preparing and processing
payrolls.
* Reconciling all accounts
periodically.
* Preparing monthly, quarterly,
half-year and yearly financial
statements.
* Producing accounting reports
and income and expenditure
statements.
* Processing sales invoices,
receipts and returns.
* Maintaining a monthly profit
and loss statement.
*Securing and safeguarding all
financial records of the company.
*Trained in quick books
accounting package
*Relevant bookkeeping
experience
*Knowledge of Microsoft Office
and Internet
*Quick books Accounts
experience
*Excellent in interpersonal skills
*Numerate and literate
*Excellent organizational skills
*Able to prioritize
*Able to work deadlines
*Able to work on own initiative
*Discreet
*Flexible
*Self - motivated
*Pro-active teamwork
BOOKKEEPER
CASHIER

32. Manager
Job Description Job Specification
*Receives daily payments
* Maintains the daily income safe
and correct in counting
* Maintains the cashier’s
machine functional
* Preparing monthly, quarterly,
half-year and yearly financial
statements.
* Producing accounting reports
and income and expenditure
statements.
* Processing sales invoices,
receipts and returns.
* Maintaining a monthly profit
and loss statement.
*Securing and safeguarding all
financial records of the company.
*Trained in quick books
accounting package
*Knowledge of Microsoft Office
and Internet
*Quick books Accounts
experience
*Excellent in interpersonal skills
*Numerate and literate
*Excellent organizational skills
*Able to prioritize
*Able to work deadlines
*Able to work on own initiative
*Discreet
*Flexible
*Self - motivated
*Pro-active teamwork
SALESMAN

33. Manager
Job Description Job Specification
* A person who operates the
water refilling processing
equipment
*A person who accepts the small
or large orders
* A person who in the front line
and serves customers’ order
* A person who prepares the
water, faucet ready to operates
* Who receives customers
suggestions and comments
* who can clean within his area
*Securing and safeguarding all
gallons needed every day.
*Trained in quick
*Excellent in interpersonal skills
*Excellent organizational skills
*Able to prioritize
*Able to work deadlines
*Able to work on own initiative
*Flexible
*Knows how to deal with the
customers
*Who can work under pressure
*Hardworking
*Has good personality

34. Manager
Job Description Job Specification
* Knows how to drive a
motorcycle or pick-up
*Has a driver’s license
* Has no derogatory record
* Can contributes to team effort
by accomplishing related results
as needed
*Who can also accepts orders
*Who can also help the
Salesman if needed
*Securing and safeguarding the
vehicle he is using
*He can assist customers if
needed
*Trained in quick
*Excellent in interpersonal skills
*Excellent organizational skills
*Able to prioritize
*Able to work deadlines
*Able to work on own initiative
*Flexible
*Knows how to deal with the
customers
*Who can work under pressure
*Hardworking
*Has good personality
IV. Salary, Benefits and Incentives
Salary Benefits Incentives
DELIVERY MAN

35. Manager P900.00/day
*Service
Bookkeeper P550.00/day
*SSS
*Philhealth
*Pag-ibig Fund
*13th Month Pay
*Overtime Pay
*Holiday Pay
Incentive
*Meals
*Holiday
*Christmas
Bonus
*Mid-year
Bonus
*Allowance
Cashier P550/day
*Vacation
Leave
Salesman P400.00/day
Delivery P400.00/day
Total 78,400.00/month
V. Estimated Income and Expenditure for One (1) to Three (3) years

36. Sales:
A. First year of Business Operation
In First two (2) months January (27days) to February (24days)
60 containers/day x P30.00 selling price x 51 days
= P91, 800.00
Remaining months (March- December) 262 days
120 containers/day x P30.00 selling price x 262 days
= P943, 200.00
Gross Sales: P1, 035,000.00
B. Second year of Business Operation
In January- December (313 working days)
150 containers/days x P30.00 selling Price x 313 days
Gross Sales: P1, 408, 500.00
C. Third year of Business Operation
January – December (300 working days)
125/days x P30.00 selling price x 310 days
Gross Sales: P102. 500.00
Gross Sales for One (1) up to Three (3) Years of Business Operation

37. Gross Sales Gross Expenses
Profits for Three (3) Years
Sales
1st Qtr 2nd Qtr 3rd Qtr
0
1
2
3
4
5
First Year Second Year Third Year
Gross Sales and Gross Expenses for Three (3) Years
Series 1 Series 2

38. EXPENSES:
First Year Second Year Third Year
1. Manpower/Salaries
Manager
-P800.00/day
Bookkeeper
-P550.00/day
Cashier
-P550.00/day
Salesman
-P400.00/day
Delivery Man
-P400.0/day P879,578.00 P1,750,000.00 P1,990,000.00
2. Electric Bill P18,000.00 P25,000.00 P32,000.00
3. Telephone Bill P6,000.00 P8,500.00 P10,000.00
4. Transportation/Gas
Allowance P20,000.00 P32,000.00 P44,500.00
5. Others
P257,450.00 P264,650.00 P489,300.00
Sales
1st Qtr 2nd Qtr 3rd Qtr