This document discusses water purification and scarcity issues in India. It proposes engaging consumers through a mobile activation center that demonstrates how water is polluted and promotes Voltas water purification solutions. The center would use interactive displays and games to educate visitors about water testing, RO filtration, and becoming a "Water Entrepreneur" operating a Water ATM. Participants could take a "Pledge of Purity" online or at the center to support installing more RO filters and Water ATMs in their communities.

1. Water purification

2. Earth formation

3. According to the ancient Greek theory Earth is made of four
elements –Air , Water , Fire &Soil
Water is one of the essential element for human existence
The human brain is 80% of water

4. 8%
22%
70%
Break down of water usage
Domestic usage
Industry usage
Irrigation

5. 70% of our earth is covered with water but out of 70% only 1/3rd of water is
consumable
The growing pollution and the industrialization increase the rate of polluting the
water;
around 70-80% of health diseases care caused by water only
This life-threating problem makes us follow the water treatment actions to fight back
Water is the best and most recommendable action of water treatment which gives
you safe , clean and pure water to consume

6. Water scarcity has plagued India for several decades in
both urban and rural landscapes

7. The first problem is scarcity of the resource itself, the second
is that available water is often undrinkable

8. What if we invented a way that helps you deal with
both problems simultaneously?

9. WaterSourcesForDomesticUsage

10. DIFF. IDEAS FOR ACTIVATION

11. ACTIVATION
Crowd
Pulling Ideas
Engagement
Ideas
Culmination
Canter Design

12. Canter Design

13. Option 1

14. * Reference image

15. * Reference image

16. Option 2

17. * Reference image

18. * Reference image

19. Crowd Puller

21. Look walkers will interact with the crowd
The screens would look as though they are half filled with
dirty water
Copy :- ‘Are you okay with drinking this?’
Promoters will tell TG that there is a way to solve the
problem and they can see exactly how unsafe tap water (or
other sources) really are

22. Engagement Ideas
Pledge of Purity Selfie Pledge

23. Pledge of Purity

25. Now that consumers realize how dire the situation is, we invite
consumers to take the Pledge of Purity
 They sign the Pledge of Purity by signing up to support the
installation of RO and Water in ATM in their RWAs/ Schools/
Colleges/ Corporate Office area etc
 One portion of the canter wall the ‘Pledge of Purity Wall’ where
consumers can write their names along with an optional
message

26. Post-its are shaped like pure drops of water with subtle Voltas
branding
In the end the we can track the number of pledges we have which
can reveal an image of logo

27. Selfie Pledge

29. Each participant is given the ‘Badge of Purity’ and then we invite
them to take the selfie pledge and share it online so that more
people are aware of the Voltas “Pledge of Purity”
#mypledgeofpurity

30. The Water ATM –
Specific Engagement Ideas

31. Next, we invite users to come and experience the water ATM
This section will be made to look like a bank with an ATM inside- The
Water ATM
Consumers are given a branded Voltas debit card which they can
swipe

33. On doing so, they must interact with the touch screen interface and
play an exciting game
The objective is to guide your 20 paise coin through the filtration
process while you struggle to avoid all the germs and impurities at
each stage
Guide your coin to the end of the process successfully and win a 1
liter bottle of pure drinking water from the Water ATM
Spread the Purity Water ATM

34. GET.SET.RO –
Specific Engagement Ideas

36. We design a mock-up of the RO and invite people to witness the
purification process
Consumers are invited to bring tap water or polluted water from
sources in their area
A promoter tests the PH value of the water and shows it to the
people

37. The water is poured from the top inlet, and a video plays on screen
which shows how the water goes through 8 stages of purification
At the bottom a miniature bottle of pure water is dispensed in a
Voltas branded bottle
(The pre-filtered bottles of water are placed inside the machine well
in advance)
http://adland.tv/commercials/lays-vending-
machine-makes-chips-raw-potato

38. Culmination

39. The Water Entrepreneur

41. A professional consultant from Voltas will consult consumers who
are interested in owning and running their own Water ATM
The details, ease, convenience and smart monitoring capabilities
are brought to light

43. The Pledge of purity will gain traction online, while we visit various
locations
After the engagement, Brand will prepare a report which gives a
clear picture regarding the PH values and pollution levels of water in
the area

45. This report is shared with the concerned government authority and
also the apex body or decision makers at the touch point
(Corporates / BPOs/ RWAs etc.
We will also create a video compilation of the number of people who
took the ‘Pledge of Purity’ which would be a mix of selfies and 5
second videos to show how Voltas has received an excellent start to
a campaign that aims at eradicating polluted water from our Nation

47. Through the Water Entrepreneur engagement, we will garner
more sales and awareness for people who are interested in
becoming entrepreneurs!

48. Through the engagements and the microscope demonstration we
make people realize how dire the water problem is along with
understanding ATM and RO’s 8 Stage purification