The document proposes establishing a bottled water plant in Ghazipur, India to produce 0.5L and 1.5L bottles of mineral water. The objectives are to start production by end of 2015, maintain minimum profits, and increase rural sales. The mission is to provide clean, healthy water. The vision is to provide clean water in every rural home. The marketing strategy is to produce high quality water, offer competitive prices, build strong distribution channels, and focus on distributors and big consumers as key targets. The target markets are rural areas in Purvanchal, Bihar and Uttarakhand. Finance will come from bank loans, government funds, personal assets and friends/family. Advertising will use

2. Introduction
• This proposed project presents an investment opportunity for
establishing a bottled water plant for providing pure drinking
water. The proposed product line will consist of bottles of 1.5
and 0.5 liters. In the initial phase of the project only 0.5 liters
and 1.5 liters bottles will be introduced in the local market.
After successful introduction of the new brand of bottled
water the product line may be extended to 13 and 19 liters
cans.
• The project would be set up in home city(ghazipur) where all
the required infrastructure and amenities are available.
• Also branch open in Patna and motihari.

3. Objectives
• Start production of mineral water plant by the
end of 2015.
• Minimum profit and cover the market.
• Increase the sales in rural areas.

4. Mission Statement
Blue water is a mineral water company dedicated to provide
clean water ,healthy Water to the society. the main aim of
the company is to provide quality product & consumer can
easily get the product in the market. Company aim to
maintain the taste and quality of the product .so, that the end
user can Get natural taste of the water.
Vision
our company vision have provide clean and healthy water in
every home in village.

5. Marketing Strategy
• We are not comparison our mineral water with other brand.
We need to establish our business offering as a clear and
viable alternative for our target markets.
• Produce high quality water.
• Offer competitive price at the level of the conventional
mineral water.
• . Create strong distribution channels to ensure stability of
production.
• Focus on water distributors and big consumers as key target
markets .
• Build a relationship business: long-term relationships, not
single-transaction deals with customers.

6. Our target market
• Purvanchal(U.P.),Bihar,uttrakhand
• Only rural area
• Hospital
• Small sweet shop
• Bus stand
• Railway station. etc

7. finance
• Bank loan
• Government
• Personal asset
• Friends and relation

8. advertisement
• Local news paper
• Pamphlet
• Local RADIO STATION
• Organized camp
• Promoted by- famous celebrity, doctor
• Door to door

9. RAW MATERIALS
• There are many sources of natural water from spring
or ground water in ghazipur and nearest city
Varanasi, the project shall be located at site where
require water is available.

10. DISTRIBUTION CHANNELS