In this about Communication meaning and Level of communication

1. BUSINESS COMMUNICATION
TOPIC :- LEVEL OF COMMUNICATION
PREPARE BY
JENISHA GANDHI

2. USINESS

3. MEANING:-
“COMMUNICATION IS AN EXCHNAGE OF FACTS, IDEAS,
EMOTIONS AND OPINIONS BY TWO OR MORE OPTIONS.”
- NEWMAN.
[ CONVERSATION, PASSING INFORMRMATION ,ACCORDINNG TO
GESTURE, POSTURE TO CONVEY THE INFORMATION.]

4. CONTD.
 PASSING INFORMATION IN BETWEEN SENDER AND
RECEIVER.
 COMUUNICATION IS CONTINUOUS PROCESS.
 COMMUNICATION IS A GOAL ORIENTED PROCESS.
THE TRANSMISSION OF IDEAS, INFORMATION,
EMOTIONS AND
SKILLS BY USING SYMBOLS, PICTUES, GRAPHS ETC.
 COMMUNICATION REQUIRES SENDER, ENCODING,
CHANNEL, DECODING, RECEIVER AND FEEDBACK.

6. WHAT IS COMMUNICATION?
COMMUNICATION IS A PROCESS OF EXCHANGING
INFORMATION
BETWEEN PEOPLE OR ORGANISATIONS THROUGH ORAL, WRITTEN
OR ELECTRONIC MEANS.
PEOPLE COMMUNICATE INSIDE AND OUTSIDE BOTH IN
A COMPANY.
EFFECTIVE COMMUNICATION IS IMPORTANT TO ALL

7. ELEMENTS OF COMMUNICATION.

8. LEVELS/TYPES OF COMMUNICATION.
• 1. EXTRAPERSONAL LEVEL OF COMMUNICATION
• 2. INTRAPERSONAL LEVEL OF COMMUNICATION
• 3. INTERPERSONAL LEVEL OF COMMUNICATION
• 4. ORGANISATIONAL LEVEL OF COMMUNICATION
• 5. MASS LEVEL OF COMMUNICATION

9. 1.EXTRAPERSONAL

10. MEANING
“EXTRAPERSONAL COMMUNICATION IS A KIND OF
COMMUNICATION WHERE A HUMAN INTRACTS WITH
OTHERS NON LIVING OBJECTS.”
EXAMPLE:-
• COMMUNICATION WITH ANIMALS.
• VOICE ASSISTANCE.
• COMMUNICATION WITH PLANTS.

14. 2. INTRAPERSONAL

15. MEANING
“INTERPERSONAL LEVEL OF COMMUNICATION IS
THE COMMUNICATION WITH OWNSELF.”
• COMMUNICATION WITH OURSELF OR SELF TALK
PRECIDES
OUR SEPAKING OR ACTING.
• WE ARE BOTH SENDER AND RECEIVER.
• OUR THUGHTS AND FEELINGS CONSTITUTE THE
MESSAGE.
• BRAIN ACTS AS CHANNEL BY PROCESSING THOUGHTS.

17. “WHERE WILL WE GO FOR VACATIONS
THIS YEAR???.”

19. 3. INTERPERSONAL

20. MEANING
INTERPERSONAL COMMUNICATION IS A SENDING OR
RECEIVING
OF MESSAGE BETWEEN TWO OR MORE NUMBER.
• HUMAN BEINGS COMMMUNICATE ARE BY WORDS, VOICE,
TONE AND BODY LANGUAGE.
• WORDS GENERATE WITH 7% OF IMPACT OF COMMUNICATION.
• VOICE TONE GENERATE AS A HIGH 38%.
• BODY LANGUAGE GENERATE AS 55%.

21. DIFFERENCE BETWEEN INTRAPERSONAL
AND INTERPERSONAL
BHJBHHHHH

23. 3.ORGANISATIONAL COMMUNICATION

24. MEANING
“COMMUNICATION OCCURS WITHIN THE ORGANISATION THAT
CALLED.
 IT IS FORMAL AND GENERALLY OBJECTIVE FROM
COMMUNICATION
 INTERPERSONAL GROUP RELATION WITHIN ORGANIZATION
 DECISION MAKING AND CONFLICT MANAGEMENT
FOR EXAMPLE:-
EMAIL , MEMO , LETTERS

27. TYPE OF ORGANISATIONAL COMMUNICATION
• FORMAL COMMUNICATION:
• INFORMAL COMMUNICATION:
• DOWNWARD COMMUNICATION:
• UPWARD COMMUNICATION:
• HORIZONTAL COMMUNICATION:
• ORAL OR VERBAL COMMUNICATION:
• WRITTEN COMMUNICATION:

28. TYPE OF ORGANISATIONAL
COMMUNICATION
ACCORDING TO
ORGANISATIONAL
STRUCTURE
FORMAL
INFORMAL
ACCORDING TO
DIRECTION
UPWARD
DOWNWARD
HORIZONTAL
ACCORDING TO
EXPRESSION
ORAL
WRITTEN

29. 5.MASS COMMUNICATION

30. MEANING:-
“ MASS COMMUNCIATION IS THE COMMUNICATION WITH
LARGE
CROWD.
 TRANSMITTING INFORMATION, OPINION , THOUGHTS,
ENTERTAINMENT ETC.
 THERE WERE LARGE NUMBER OF HETEROGENEOUS
PEOPLE

31. CHARACTERISTICS:-
• COMMUNICATION IS MOSTLY ONE WAY ONLY SENDER
• AUDIENCE HAS A GREAT DEAL OF CHOICE
• REACH LARGE & VAST NUMBER OF AUDIENCE
• AIM MASSAGE TO ATTRACT LARGEST AUDIENCE
POSSIBLE
• THE FLOW OF MESSAGE IN MASS COMMUNICATION
IS OUTWARD, NOT INWARD.
EXAMPLE:- NEWSPAPER, TELEVISION, REDIO INTERNATE
MAGAZINE