COMMUNICATION IN BUSINESS

BY - AMIT PANDEY &
AAKASH KUMAR G
MEANING & DEFINITION


THE WORD COMMUNICATION IS DERIVED FROM THE LATIN WORD
„COMMUNICARE‟ THAT MEANS TO SHARE, TO IMPART...
NATURE OF COMMUNICATION
1.

UNIVERSAL

2.

UNAVOIDABLE

3.

CONTINUOUS PROCESS

4.

TWO-WAY

5.

SHORT LIVED PROCESS

6.

...
PURPOSE/OBJECTIVES OF COMMUNICATION


CONVEYING THE RIGHT MESSAGE



CO-ORDINATION OF EFFORT



GOOD INDUSTRIAL RELATIO...
IMPORTANCE


1.
2.

3.
4.
5.









SMOOTH WORKING OF A BUSINESS
MANAGERIAL FUNCTION
PLANNING & ORGANIZING
DIREC...
ELEMENTS OF COMMUNICATION


SOURCE



MESSAGE



CHANNEL



RECEIVER



EFFECT
PROCESS OF COMMUNICATION
FORMS OF COMMUNICATION
1.

ON THE BASIS OF DIRECTION OF FORMAL COMMUNICATION

i.

VERTICAL

a)

DOWNWARD

b)

UPWARD

ii. ...
2. ON THE BASIS OF ORGANIZATIONAL STRUCTURE
I.
FORMAL COMMUNICATION
a) SINGLE CHAIN
b) WHEEL
c) CIRCULAR
d) FREE FLOW
e) I...
3) ON THE BASIS OF WAY OF EXPRESSION
i.

ORAL COMMUNICATION

ii.

WRITTEN COMMUNICATION

iii.

GESTURE COMMUNICATION
MODES OF COMMUNICATION


INTERNAL COMMUNICATION



EXTERNAL COMMUNICATION
FLOW OF COMMUNICATION


VERTICAL COMMUNICATION



HORIZONTAL COMMUNICATION

1.

GEOGRAPHICAL ORGANIZATION

2.

FUNCTIONA...
THANK YOU
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Communication in business

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Managerial Communication

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Communication in business

  1. 1. COMMUNICATION IN BUSINESS BY - AMIT PANDEY & AAKASH KUMAR G
  2. 2. MEANING & DEFINITION  THE WORD COMMUNICATION IS DERIVED FROM THE LATIN WORD „COMMUNICARE‟ THAT MEANS TO SHARE, TO IMPART, TO PARTICIPATE OR TO TRANSMIT.  ACCORDING TO PETER LITTLE – “COMMUNICATION IS THE PROCESS OF BY WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUALS OR ORGANISATIONS SO THAT AN UNDERSTANDING RESPONSE RESULTS‟.  ACCORDING TO NEWMAN & SUMMER – “IT IS AN EXCHANGE OF FACTS, IDEAS, OPINIONS OR EMOTIONS BY TWO OR MORE PERSONS”.
  3. 3. NATURE OF COMMUNICATION 1. UNIVERSAL 2. UNAVOIDABLE 3. CONTINUOUS PROCESS 4. TWO-WAY 5. SHORT LIVED PROCESS 6. NEEDS PROPER UNDERSTANDING 7. LEADS ACHIEVEMENT OF THE ORGANIZATIONAL OBJECTIVE 8. DISPELS MISUNDERSTANDING
  4. 4. PURPOSE/OBJECTIVES OF COMMUNICATION  CONVEYING THE RIGHT MESSAGE  CO-ORDINATION OF EFFORT  GOOD INDUSTRIAL RELATIONS  DEVELOPMENT OF MANAGERIAL SKILLS  EFFECTIVENESS OF POLICIES
  5. 5. IMPORTANCE   1. 2. 3. 4. 5.       SMOOTH WORKING OF A BUSINESS MANAGERIAL FUNCTION PLANNING & ORGANIZING DIRECTION & LEADERSHIP MOTIVATION CO-ORDINATION CONTROL MAX PRODUCTION AT MINIMUM COST PROMPT DECISION & ITS IMPLEMENTATION BUILDING HUMAN RELATIONS JOB SATISFACTIONS & GOOD MORALE AVOID ILLUSION CONTACTS WITH EXTERNAL PARTIES
  6. 6. ELEMENTS OF COMMUNICATION  SOURCE  MESSAGE  CHANNEL  RECEIVER  EFFECT
  7. 7. PROCESS OF COMMUNICATION
  8. 8. FORMS OF COMMUNICATION 1. ON THE BASIS OF DIRECTION OF FORMAL COMMUNICATION i. VERTICAL a) DOWNWARD b) UPWARD ii. HORIZONTAL OR LATERAL COMMUNICATION iii. DIAGONAL COMMUNICATION
  9. 9. 2. ON THE BASIS OF ORGANIZATIONAL STRUCTURE I. FORMAL COMMUNICATION a) SINGLE CHAIN b) WHEEL c) CIRCULAR d) FREE FLOW e) INVERTED V ii. INFORMAL COMMUNICATION (GRAPEVINE) a) SINGLE STRAND CHAIN b) GOSSIP CHAIN c) d) CLUSTER CHAIN PROBABILITY CHAIN
  10. 10. 3) ON THE BASIS OF WAY OF EXPRESSION i. ORAL COMMUNICATION ii. WRITTEN COMMUNICATION iii. GESTURE COMMUNICATION
  11. 11. MODES OF COMMUNICATION  INTERNAL COMMUNICATION  EXTERNAL COMMUNICATION
  12. 12. FLOW OF COMMUNICATION  VERTICAL COMMUNICATION  HORIZONTAL COMMUNICATION 1. GEOGRAPHICAL ORGANIZATION 2. FUNCTIONAL ORGANIZATION
  13. 13. THANK YOU

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