15. NEEDS OF TARGET USERS Life feed to various channels at once: Email, E-Forums, Blogs, Websites, Photo albums, Company internets Target User No.1 ACTIVE OBSERVER Instant profile builder. Geo-Tagging capability. Life feed to various channels at once: Email, E-Forums, Blogs, Websites. Data Feedback in Graphic & Stats. Target User No.2 NETWORKER Connectivity Easy access 24-7 Info ready to use GPS
16. Georeference Mapping eNews, eMagazines eTravelling guides Web 2.0 communities Email, SMS SERVICES: What they use
17. Services Vs. Needs Georeference Mapping Google earth Wikipedia email SMS Web 2.0 communities eTravelling guides eNews, eMagazines Connectivity Easy access Life feed Info gathered and ready to use GPS with live updates Instant profile builder Data feedback in graphics and statistics Geo-tagging capability
18.
19. Professional Cameras Non Professional Cameras Automatic Instant Camera Cell Phone Gadgets: Cameras
21. iPhone OS RIM Blackberry Windows mobile Linux Market Share of Smart phones OS in 2008 Nokia in all markets, except Japan Is the strongest in China, used by Motorola
23. Gadgets Vs. Needs Camera Smart phone Cell phone Laptop Video recorder Sound recorder System for survey Connectivity Easy access Life feed Info gathered and ready to use GPS with live updates Instant profile builder Data feedback in graphics and statistics Geo-tagging capability