Oren Shatz Founder and CEO of SEO Israel, Israel’s leading SEO / SEM / Social Media firms. Oren becomes one of Israel’s leading authorities on search engine algorithms in General, and Google in particular.

1. Google’s Speed Algorithm
Demystified
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Oren Shatz – Pleased to meet you!
 Living and breathing the net since its inception
 Owner, SEO Israel:
2003, over 20 professionals, Rehovot, Israel
 Partner, Rav Messer

3. Better page load times:
 More traffic
 Happy users
 More sales
 Returning customers
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4. Fast page load times are
good for you!
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5. !
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8. How does Google’s speed
algorithm work?
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9. Google Search Console
Google Analytics
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11.  Server response time
 Time to create the HTML
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12.  Actual users
 Sample (1%)
 Full page load times
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13. Google Page Speed Insights
(PSI)
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14. Data from actual Google
Chrome users
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15. Page Speed Insights
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16. First Contentful Paint (FCP)
The time until the browser renders the first bit of
content from the DOM (text or image)
Something is happening!
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17. First Meaningful Paint (FMP)
The time until the primary content of a page is
visible.
Something interesting is happening!
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18. First CPU Idle
The time until the site can handle input
Benchmark: 100ms!
The site is not laggy
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19. Speed Index
Average time at which visible parts of the page are
displayed
My screen shows content!
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20. Time to Interactive (TTI)
Site is visually rendered
Reliably responding to user input
I can do stuff!
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21. Audit User Journey Weight within Category
First Contentful Paint
(FCP)
Something is happening 3
First Meaningful Paint
(FMP)
Something interesting is happening 1
First CPU Idle
(FCI)
The site is not laggy 2
Time to Interactive
(TTI)
I can do stuff 5
Speed index
(SI)
My screen shows content 4
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22. Lighthouse
(Chrome DevTools)
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23. Instant data – from my browser
and my Internet connection
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24. Lighthouse
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25. Lighthouse
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26. All speed data in the algorithm is
constantly evolving
Current Version: 3
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27. There’s much to be done!
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28. Critical Path Rendering
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29. Defer JavaScript
• <script src=“myscript.js" defer></script>
• Onload event
The script is executed only when
the page has finished parsing
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30. Main content in HTML
Benchmark: where is my H1
heading placed in my code?
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31. So, how is your web site
performing?
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Thank you!
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