This document summarizes strategies for successful eCommerce in 2019. It discusses how artificial intelligence will change digital marketing away from direct offers toward more strategic approaches. It also outlines three apps that can increase average order value, customer lifetime value, and return on ad spend. Finally, it introduces the concept of using Facebook ad influencers by leveraging influencer content rather than just their audiences.

1. eCommerce: What’s Working in 2019

2. Dim Niko
• Agency Owner – EPOCH Agency
• Specialise in paid traffic for private
label eCommerce brands
• Team has spent over $10m on ads
• Content creator helping others do
the same
• Get a ride out of ‘growth hacking’
and using unorthodox strategies to
geometrically scale revenue.
• MyHaloHair
• Hair Extension Brand
• Practice what I preach
• Going to share the exact
strategies we use today to
growth hack both our clients’,
and our own companies.

3. Where IM is Going
• No longer a game of media buying and direct to offer ads
• AI will be the final nail on the coffin
• As we get closer to ROAS 1x or less, we will see a
transition into heavily strategic driven marketing (vs direct
to offer advertising)
The bottom line: Need to be creative with your
strategy

4. We Will Cover:
1. Campaign troubleshooting – how to solve every
advertising problem you’ve ever had in 60 seconds or
less…
2. Top 3 apps to increase your AOV, LTV, and ultimately, your
ROAS.
3. Facebook Ad Influencers: Forget everything you thought
you knew about influencer marketing… Use Facebook Ad
Influencers

5. Campaign troubleshooting – how to
solve every advertising problem
you’ve ever had in 60 seconds or
less…

7. Top 3 Apps to Instantly Increase
Conversion Rate

8. Loox

9. SMS Marketing and Automation by SMS Bump

10. Checkout Conversion Pirate

11. Bonus: Hurrify

12. Facebook Ad Influencers

13. Why Influencers Are Undervalued
• Instant source of hot traffic
• Assumed “ know, like, trust”
• Still simply underpriced
• The also have “ audiences” (Duh…)
The bottom line: Need to build relationships

14. So what are Facebook
Ad Influencers?

15. Influencers = CONTENT

18. www.DimNiko.com/dmi