Alex Lyhovez Senior Sales and Business Development manager at Appnext. Alex is a goal achiever and growth hacker, highly motivated and ambitious marketing strategist. Alex strongly believes that the only way to be on top of your game in business is to provide outstanding customer service and sincere sale experience.

1. Leading Trends & Tactics in
User Acquisition.
By Alex Lyhovez (MBA)

2. Let’s Meet:
● B2B Business
Development &
Sales Expert
● Digital Marketing
Professional
● >$25,000,000

3. Main Challenges in Mobile UA ?
● Fraud
● Fierce Competition
● VS Organic (ASO)
● Budgets
● And...

4. Main Challenges in Mobile UA ?
96% (!) of Time on Top 10
Apps

5. All Is Lost?

6. How To Be Ahead
Of Your Competitors?

7. Tactics In UA (Pick What Works For
YOU)
● Remarketing
● OEM Traffic
● Influence Marketing
● Programmatic
● Effective Ad Formats

8. Remarketing

9. Remarketing
Self Served
3rd Party
Platforms
+ Full Control
+ Cost Effective
- Time
- Specialization
+ One Platform
+ Time Effective
- Less Cost Effective
- Less Control

10. OEM Traffic
Game Launcher
Bixby

11. OEM Traffic
Xiaomi Folder Xiaomi (-1) Screen

12. OEM Traffic
● ~ 0.0 Fraud
● Great for specific verticals
● High intent Users ($)
● Premium Traffic [CPI]

13. Influence Marketing
● Gaming
● Travel
● Life Style
● Fashion & Beauty
● Healthcare

14. Influence Marketing

15. Programmatic (The Right Way)
● SDK?
● Ad.txt (Direct)?
● DMP?
● Compliance?
● Transparency and Control

16. Effective Ad Formats
Video Ads
Interstitial
Apps | Games |
Mobile Websites
Full Screen Video
Apps | Games
Rewarded Video
Apps | Games

17. Effective Ad Formats
Native Ads
Content
Recommandation
|Native Mobile Content
Classic Native
Customizable to any UI
In-feed Video
Video-Enhanced
Native Experience

18. Last Tip Before We Say Goodbye..

19. Think About It..

20. Until Next Time..
Alex Lyhovez |
Ad Tech Business Development
Expert.
Alex@msimplex.com