Service blueprint is the set of action a customer and the organization takes to receive a service.
We have focused on Banking industry and its process of opening an account.
2. Service BlueprintNRBC bank
State of the art technology
Professional expertise
Investable fund
2nd April 2013
Authorized BDT 1000 crore
Capital 562.07 crore
72 Branches
50 ATM booths
Customers Action
Onstage Contact Employee Action
Backstage Contact Employee
Support Process
Line of Interaction
Line of Visibility
Line of Internal Interaction
3. Arrival at
Bank
Gateman
Inquiries
Support
staff
Sitting with GB
officer
General banking
Officer inquires
Filling up form
Submission of
form
GB Officer
Data Entry
Account kit
Delivery officer
GB officer
Collection of
Account kit and
Leave
Cash collection
Making a
minimum
deposit
Cash Collection
Officer
Leaving the
bank
Wait
Arrival at the
bank
Gateman
Exterior
Branch
Location
Bank
premises
Interior
design
Dress code
Chair
Counter
Table
Pen
Application
Form
Sitting
arrangement
Cash counter
Exterior of the
bank
Exterior
Branch
Location
Collection
area, Sitting
arrangement
Balance UpdateAccount
approval
A/C no Cross
check
AcceptedUnaccepted
Reject and
Inform the
Candidate
NID verification
Software
LegalIllegal
Inform the
Candidate
A/C number
generation by
GB officer
Notification
Physical
Evidence
Onstage
Contact
Employee
Backstage
Contact
Employee
Customer
Action
Support
Service
Line of Interaction
Line of Visibility
Line of Internal
Interaction
Blueprint of opening a bank account in NRB Commercial Bank
4. Improve the account opening process
Emphasize regulatory rigor
Prepare for a mobile future
Enable high quality onstage employee
Analytics for a faster and tailored experience
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