The document discusses compulsive buying behavior (CBB), describing it as a disorder characterized by impulsive shopping and feelings of guilt after purchases. It outlines a measurement scale developed by Gilles Valence, focusing on tendencies to spend, urges to shop, and post-purchase remorse. The research targets students from United International University, revealing various demographics and scoring results related to compulsive and non-compulsive buying tendencies.

1. Compulsive Buying
Behavior

2. Hello!
We are
Name ID
Ismail Hossen 111 131 394

3. “
I couldn’t tell what I bought and
from where I bought it, it was like I
was on autometic.

4. What is CBB
� Impulse
� Addiction
� Uncontrolable

5. How
compulsive
are you?

6. A disorder and 7 steps to Find
• You have many unopened or tagged items in your closet
• you often purchase things you don’t need or didn’t plan to buy
• An argument or frustration sparks an urge to shop
• You experience a rush of excitement when you buy
• Purchases are followed by feelings of remorse
• You try to conceal your shopping habits
• You feel anxious on the days you don’t shop

7. Valance Scale
Gilles Valence and his
associates developed the first
compulsive buying measurement
scale.
Research Methode
Three dimensions of
compulsive buying:
1. a tendency to spend
2. an urge to buy or shop
3. post-purchase guilt.

8. Research Background
Target
Students of United
International University
Segment
 Gender
 Age
 Major
 Trimester
Scoring
 13 questions
 Value of each question
ranges from 5 to 1
 Compulsive buyers
tend to score 42.2 or
higher

9. A picture is worth a thousand words
A complex idea can be
conveyed with just a single still
image, namely making it
possible to absorb large
amounts of data quickly.

10. Assessing Results
GenderMale Female
Non-
Compulsive:
54%
Average:
35.3
Compulsive:
54%
Average:
47.18
Compulsive:
46%
Average:
47.18
Non-
Compulsive:
46%
Average:
35.02

11. 20 years
and less
23 years22 years
24 years
and above
21 years
AGE
Compulsive:
50%, 46.6
Non-
Compulsive:
50%, 34
Compulsive:
41%, 46.31
Non-
Compulsive:
59%, 31
Compulsive:
53%, 47.04
Non-
Compulsive:
47%, 35.85
Compulsive:
59%, 47.15
Non-
Compulsive:
41%, 35.64
Compulsive:
36%, 50.75
Non-
Compulsive:
64%, 34.85

12. Major
Marketing
Compulsive
50%, 49.42
Non-
Compulsive:
50%, 35.81
HRM
Compulsive:
44%, 46.5
Non-
Compulsive:
56%, 32.1
Accounting
Compulsive:
59%, 46.2
Non-
Compulsive:
41%, 34.14
Finance
Compulsive:
51%, 45.25
Non-
Compulsive:
49%, 34.79

13. Based on Trimester
45.5
33.33
78%
36.75
8th And Below
48%
46.15
22%
52%
9th Trimester

14. 46.43
32
43%
34.93
26%
45.92
57%
11th Trimester
74%
33
10th Trimester
44%
12th and Above
56% 49.7

15. Conclusion

16. Thanks!
Any questions?