SlideShare a Scribd company logo
+
Buyer behavior
3rd of February 2011
Presented by:
Karik Gamze,
Marcella Diestel,
Simranjot Kaur.
Two Forms of Compulsive
Consumption:
Comorbidity of Compulsive
Buying and Binge Eating
by
RONALD J. FABER
GARY A. CHRISTENSON
MARTINA DE ZWAAN
JAMES MITCHELL*
1
1
5
2
4
3
Research Question
Methodology
Past Research
Results
Limitations & Future
Research
Conclusion6
+
03.02.2011 3
Is there an overlap or interrelation between compulsive buying &
eating disorders?
• people with BED were more likely than
nonbinge eaters to engage in
compulsive buying
Study 1
• compulsive buyers were more likely
than noncompulsive buyers to manifest
symptoms of binge eating disorders
Study 2
Comorbidity of Compulsive Buying and Binge Eating
+
03.02.2011 4
Research on consumption disorders
(Cox, Cox, and Moschis 1990; Hirschman 1991; O'Guinn and Faber 1989)
Broad category of compulsive consumption behavior: drug abuse,
eating disorders, compulsive sexuality, pathological gambling &
kleptomania (O'Guinn and Faber; 1989)
„General model of addictive consumption“ - some forms of
compulsive consumption have similar characteristics, common
causes & follow similar patterns of development (Hirschman; 1992)
Need to develop broader models to account for commonalities
among such disorders (Jacobs 1989; Marlatt et al. 1988)
„Comorbidity“ can occur if both disorders represent alternative
responses to a similar set of underlying problems or if one disorder
leads to the development of the other (Krahn 1991)
Comorbidity of Compulsive Buying and Binge Eating
+
03.02.2011 5
Evidence of comorbidity for: compulsive buying & alcoholism (Glatt &
Cook 1987; Valence, d'Astous & Fortier 1988), compulsive buying &
kleptomania (McElroy et al. 1991), bulimia & shoplifting (Norton, Crisp, & Bhat
1985) and bulimia, alcoholism & drug abuse (Mitchell et al. 1985;Williamson
1990)
Multiple disorders occur simultaneously, while for others serially -
with one disorder emerging after a previous one or after the initial
disorder has been controlled (Hirschman 1992; Mitchell 1990;Orford 1985)
Differentiation between distressed & sociopathic compulsive
consumers (Hirschman 1992)
Need for evidence of the interrelationship of specific disorders to determine which
disorders are most closely related: Compulsive buying & compulsive consumption
of food (Faber, Christensen, Zwaan & Mitchell, 1995)
Comorbidity of Compulsive Buying and Binge Eating
+bulimia nervosa & binge eating disorder (BED).
03.02.2011 6
BINGE EATING
DISORDERS
persistent overconcern with body shape and weight
(American Psychiatric Association 1994), higher
levels of depression (Mitchell 1990; Williamson 1990
& anxiety (Williamson 1990) & lower selfesteem
(Mitchell 1990; Wagner, Halmi & Maguire 1987
shortterm escape from negative selffeelings
COMPULSIVE BUYERS
low levels of selfesteem (O'Guinn & Faber 1989;
Scherhorn, Reisch & Raab 1990) & high levels of
depression (Scherhorn et al. 1990; Valence et al. 1988) &
of anxiety reactions & obsessions (O'Guinn & Faber 1989;
Scherhorn et al. 1990)
shortterm gratification from their buying behavior
(Christenson et al. 1994; O'Guinn & Faber 1989)
bulimia nervosa & binge
eating disorder
1) inability to control the urge to overconsume
2) problems with impulse control
Comorbidity of Compulsive Buying and Binge Eating
+
03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 7
Study I
 compares obese binge eaters
with nonbinge eaters of similar
weight.
 All subjects responded to a
newspaper ad for an
exprimental treatment program
for obesity.
 Subjects had to be at least 50
pounds above the ideal body
weight for their age and height
as determined by standard
tables.
 Subjects have no sıgnificant
health problems,no current form
of substance abuse,and no
history of bipolar disorder or
schizophrenia.
 Subjects in the treatment study
were required to pay $ 1,000 for
dieatry supplements and therapy
sessions for a 26 week
treatment program.
 A total of 197 women met
eligibility requirements and
participated in this study.
 Subjects ranged in age from 20
to 55 with a mean age of 39,9
years. In general, They were well
educated, with 51,3 percent
having a college degree.
 The Compulsive Buying Scale
is a seven item measure that has
been shown to have good
validity for disinguıshing
compulsive buyers from
noncompulsive buyers.
 The items assess feeling and
emotions related to shopping and
buying on a five point frequency
scale ranging from « very often «
to never .»
 Scores could range from seven
to 35, with lower scores
indicating greater compulsive
buying tendencies.
+
03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 8
 On the basis of the psychiatric
interviews, 84 of the obese subjects
(43 percent) were diagnosed as having
BED
 While 113 subjects (57 percent) did
not meet the criteria for this diagnosis
and were classified as non binge
eaters.
 The second potentially problematic
item showed that 34.9 percent of the
subjects indicated they very often or
often "made only the minimum
payments on my credit card.
 People diagnosed as having BED were
more likely than nonbinge eaters to
suffer from compulsive buying
+
03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 9
 Subjects for the second study
were a matched group of
compulsive buyers and
"normal buying" control
subjects.
 Compulsive buyers were
recruited via a newspaper
advertisement inviting
people 18 years or older,
who
have a compulsive buying
problem.
 A separate ad for control
subjects simply requested
"people 18 years of age or
older interested in
participating in a research
study" to respond
 Self-selection to groups was
appropriate, all respondents
were screened with the CBS.
 Subjects responding to the
control group ad were
excluded if they were
classified as compulsive
buyers by the CBS (four
people were excluded for this
reason).
 Subjects meeting the criteria
were offered $35 for
participating in a four hour
study.
 Respondents filled out a
number of questionnaires
including a modified
(shortened) version of the
Eating Disorder Questionnaire
(EDQ).
 Subjects were also
interviewed with the
Minnesota Impulse Disorder
Interview (MIDI).
 This interview was designed
to identify the presence of
five impulse control
disorders: kleptomania,
pyromania,pathological
gambling disorder,
trichotillomania (compulsive
hair pulling), and intermittent
explosive disorder.
+
03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 10
A comparison of the demographics of the two
samples indicates that the matching procedure
was successful.
This particular study was a comparison of the
weights of the compulsive and noncompulsive
buyers. There was no significant difference in
the mean weight of these two groups.
5 of the compulsive buyers weighed over 200
pounds compared with just one of the
noncompulsive buyers.
Compulsive buyers also engage in binges
more frequently. One-third (33.3 %) of the
compulsive buyers reported binge eating
several time a month or more often, while only
one noncompulsive buyer (4.2 %) reported
binge eating this often.
+
03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 11
RESPONDENTS WHO BINGE AND REPORT OFTEN OR ALWAYS
EXPERIENCING CHARACTERISTICS OF BED
Characteristics of BED
Compulsive
Buyers (%)
Noncompulsive
Buyers (%)
Consume large amounts 37.5 12.5
Eat very rapidly 37.5 4.2
Feel out of control 29.2 4.2
Feel miserable or annoyed aftenward 45.8 8.3
Get uncontrollable urge to eat until feeling physically ill 20.8 4.2
Get uncontrollable urge to eat until feeling physically ill 33.3 12.5
+
03.02.2011 12
Bulimic respondents frequently report feeling fat, fearing
becoming fat, experiencing negative affect as a result of small
weight gains, and having a distorted body image (Cash
andBrown 1987; Williamson 1990).
Compulsive buyers have a more negative body image and
more negative feelings associated with weight changes.)
Compulsive buyers were significantly more likely than control
subjects to have used diet pills to control their weight.
These analyses suggest that compulsive buyers are more likely
to have symptoms of BED and bulimia nervosa.
Comorbidity of Compulsive Buying and Binge Eating
+
03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 13
Eating disorders Compulsive buyers
N=24
Noncompulsive buyers
N=24
Bulimia nervosa 3(12.5%) (0%)
Anorexia nervosa 0 (0%) (4.2%)
Binge eating disorder 4(16.7%) (0%)
Any eating disorder 5 (20.8%) (4.2%)
RESPONDENTS WITH LIFETIME DIAGNOSES OF EATING
DISORDERS
+
03.02.2011 14
Exclusive
participation of
women only.
Examining only 1
type of eating
disorder, Bingeing
Observing only
over- weight
people.
Study I
The Groups are
small & data
collection was
incomplete.
Unable to identify
the actual cause
that leads
compulsive buyers
to towards BED.
Study II
Comorbidity of Compulsive Buying and Binge Eating
+
5. Limitations
03.02.2011 15
Family Psychiatric History
No investigator have
systematically addressed the
issue of family psychiatric
history in compulsive buying.
Compulsive buying may runs
in families, since 9.5% of
compulsive buyers' relatives
had the disorder.
Compulsive Buying
Impulse
Control
disorder
s
Anxiety
Mood
It remains unclear that whether
compulsive buying is related to
mood, anxiety, or impulse
control disorders
Comorbidity of Compulsive Buying and Binge Eating
+ To find relative compulsive consumption towards different
disorders .
 Reasons of impulse control disorder among Men & compulsive
buying disorder among Women.
 Reasons for development of Compulsive buying?
- Neurochemical Imbalances consequences.
 Future researches for identifying factors that contribute to comorbidity
of specific disorders.
 Future researches on understanding specific behavior and their
related disorders for improving treatments.
5. Future Researches
03.02.2011 16Comorbidity of Compulsive Buying and Binge Eating
+
03.02.2011 17
• These two Studies examine the comorbidity of compulsive
buying and eating disorders involving binge eating in which
• Study 1 found that women diagnosed as having binge eating
disorder had significantly greater compulsive buying tendencies
than nonbinge eaters of similar weight.
• Study 2 showed that compulsive buyers were also engaged in
eating disorders and more prone to other impulsive control
behaviours.
• Additional researches are needed to confirm and extend these
findings in other settings and with larger groups.
Comorbidity of Compulsive Buying and Binge Eating
+
03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 18

More Related Content

Similar to Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating

Whole dissertation for MA
Whole dissertation for MAWhole dissertation for MA
Whole dissertation for MA
Jodie Lancaster
 
Body Image Final Paper
Body Image Final Paper Body Image Final Paper
Body Image Final Paper
Taylor Hartman
 
Attitudes, Behavioral intentions, and Actual Purchasing of GMOs among Consumers
Attitudes, Behavioral intentions, and Actual Purchasing of GMOs among ConsumersAttitudes, Behavioral intentions, and Actual Purchasing of GMOs among Consumers
Attitudes, Behavioral intentions, and Actual Purchasing of GMOs among Consumers
Cassandra Gill
 
Consumer Buying behaviour by the Purchase of Organic-PPT.pptx
Consumer Buying behaviour by the Purchase of Organic-PPT.pptxConsumer Buying behaviour by the Purchase of Organic-PPT.pptx
Consumer Buying behaviour by the Purchase of Organic-PPT.pptx
2k20DMBA34CHETNAGUPT
 
Psychological explanations of anorexia A2
Psychological explanations of anorexia A2Psychological explanations of anorexia A2
Psychological explanations of anorexia A2
Jill Jan
 
Nutrition Assessment of Eating Disorders
Nutrition Assessment of Eating DisordersNutrition Assessment of Eating Disorders
Nutrition Assessment of Eating Disorders
egonzalezrd
 
GLBT Health Inequalities, The evidence - Associate Prof.Anne Mitchell
GLBT Health Inequalities, The evidence - Associate Prof.Anne MitchellGLBT Health Inequalities, The evidence - Associate Prof.Anne Mitchell
GLBT Health Inequalities, The evidence - Associate Prof.Anne Mitchell
Australian Federation of AIDS Organisations
 
Effect Of Eating InFront Of A Mirror For Weight Loss
Effect Of Eating InFront Of A Mirror For Weight LossEffect Of Eating InFront Of A Mirror For Weight Loss
Effect Of Eating InFront Of A Mirror For Weight Loss
Quick Weight Loss Channel
 
Gay male eating disorders final
Gay male eating disorders finalGay male eating disorders final
Gay male eating disorders final
Steven_Gunther23
 
socio 353 reserach project
socio 353 reserach projectsocio 353 reserach project
socio 353 reserach project
Anne Geoghegan
 
Substance abuse in special population
Substance abuse in special populationSubstance abuse in special population
Substance abuse in special population
manishkumargoyal7
 
Eating Disorders Presentation Brooklyn College
Eating Disorders Presentation Brooklyn CollegeEating Disorders Presentation Brooklyn College
Eating Disorders Presentation Brooklyn College
Mashie Shirken
 
Eating Disorder Essay
Eating Disorder EssayEating Disorder Essay
Paper proj
Paper projPaper proj
Paper proj
Mina Attallah
 
Prevention of eating addictions
Prevention of eating addictionsPrevention of eating addictions
Prevention of eating addictions
Virginia Tech
 

Similar to Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating (15)

Whole dissertation for MA
Whole dissertation for MAWhole dissertation for MA
Whole dissertation for MA
 
Body Image Final Paper
Body Image Final Paper Body Image Final Paper
Body Image Final Paper
 
Attitudes, Behavioral intentions, and Actual Purchasing of GMOs among Consumers
Attitudes, Behavioral intentions, and Actual Purchasing of GMOs among ConsumersAttitudes, Behavioral intentions, and Actual Purchasing of GMOs among Consumers
Attitudes, Behavioral intentions, and Actual Purchasing of GMOs among Consumers
 
Consumer Buying behaviour by the Purchase of Organic-PPT.pptx
Consumer Buying behaviour by the Purchase of Organic-PPT.pptxConsumer Buying behaviour by the Purchase of Organic-PPT.pptx
Consumer Buying behaviour by the Purchase of Organic-PPT.pptx
 
Psychological explanations of anorexia A2
Psychological explanations of anorexia A2Psychological explanations of anorexia A2
Psychological explanations of anorexia A2
 
Nutrition Assessment of Eating Disorders
Nutrition Assessment of Eating DisordersNutrition Assessment of Eating Disorders
Nutrition Assessment of Eating Disorders
 
GLBT Health Inequalities, The evidence - Associate Prof.Anne Mitchell
GLBT Health Inequalities, The evidence - Associate Prof.Anne MitchellGLBT Health Inequalities, The evidence - Associate Prof.Anne Mitchell
GLBT Health Inequalities, The evidence - Associate Prof.Anne Mitchell
 
Effect Of Eating InFront Of A Mirror For Weight Loss
Effect Of Eating InFront Of A Mirror For Weight LossEffect Of Eating InFront Of A Mirror For Weight Loss
Effect Of Eating InFront Of A Mirror For Weight Loss
 
Gay male eating disorders final
Gay male eating disorders finalGay male eating disorders final
Gay male eating disorders final
 
socio 353 reserach project
socio 353 reserach projectsocio 353 reserach project
socio 353 reserach project
 
Substance abuse in special population
Substance abuse in special populationSubstance abuse in special population
Substance abuse in special population
 
Eating Disorders Presentation Brooklyn College
Eating Disorders Presentation Brooklyn CollegeEating Disorders Presentation Brooklyn College
Eating Disorders Presentation Brooklyn College
 
Eating Disorder Essay
Eating Disorder EssayEating Disorder Essay
Eating Disorder Essay
 
Paper proj
Paper projPaper proj
Paper proj
 
Prevention of eating addictions
Prevention of eating addictionsPrevention of eating addictions
Prevention of eating addictions
 

Recently uploaded

Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
markmargaret23
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu

Recently uploaded (20)

Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 

Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating

  • 1. + Buyer behavior 3rd of February 2011 Presented by: Karik Gamze, Marcella Diestel, Simranjot Kaur. Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating by RONALD J. FABER GARY A. CHRISTENSON MARTINA DE ZWAAN JAMES MITCHELL* 1
  • 3. + 03.02.2011 3 Is there an overlap or interrelation between compulsive buying & eating disorders? • people with BED were more likely than nonbinge eaters to engage in compulsive buying Study 1 • compulsive buyers were more likely than noncompulsive buyers to manifest symptoms of binge eating disorders Study 2 Comorbidity of Compulsive Buying and Binge Eating
  • 4. + 03.02.2011 4 Research on consumption disorders (Cox, Cox, and Moschis 1990; Hirschman 1991; O'Guinn and Faber 1989) Broad category of compulsive consumption behavior: drug abuse, eating disorders, compulsive sexuality, pathological gambling & kleptomania (O'Guinn and Faber; 1989) „General model of addictive consumption“ - some forms of compulsive consumption have similar characteristics, common causes & follow similar patterns of development (Hirschman; 1992) Need to develop broader models to account for commonalities among such disorders (Jacobs 1989; Marlatt et al. 1988) „Comorbidity“ can occur if both disorders represent alternative responses to a similar set of underlying problems or if one disorder leads to the development of the other (Krahn 1991) Comorbidity of Compulsive Buying and Binge Eating
  • 5. + 03.02.2011 5 Evidence of comorbidity for: compulsive buying & alcoholism (Glatt & Cook 1987; Valence, d'Astous & Fortier 1988), compulsive buying & kleptomania (McElroy et al. 1991), bulimia & shoplifting (Norton, Crisp, & Bhat 1985) and bulimia, alcoholism & drug abuse (Mitchell et al. 1985;Williamson 1990) Multiple disorders occur simultaneously, while for others serially - with one disorder emerging after a previous one or after the initial disorder has been controlled (Hirschman 1992; Mitchell 1990;Orford 1985) Differentiation between distressed & sociopathic compulsive consumers (Hirschman 1992) Need for evidence of the interrelationship of specific disorders to determine which disorders are most closely related: Compulsive buying & compulsive consumption of food (Faber, Christensen, Zwaan & Mitchell, 1995) Comorbidity of Compulsive Buying and Binge Eating
  • 6. +bulimia nervosa & binge eating disorder (BED). 03.02.2011 6 BINGE EATING DISORDERS persistent overconcern with body shape and weight (American Psychiatric Association 1994), higher levels of depression (Mitchell 1990; Williamson 1990 & anxiety (Williamson 1990) & lower selfesteem (Mitchell 1990; Wagner, Halmi & Maguire 1987 shortterm escape from negative selffeelings COMPULSIVE BUYERS low levels of selfesteem (O'Guinn & Faber 1989; Scherhorn, Reisch & Raab 1990) & high levels of depression (Scherhorn et al. 1990; Valence et al. 1988) & of anxiety reactions & obsessions (O'Guinn & Faber 1989; Scherhorn et al. 1990) shortterm gratification from their buying behavior (Christenson et al. 1994; O'Guinn & Faber 1989) bulimia nervosa & binge eating disorder 1) inability to control the urge to overconsume 2) problems with impulse control Comorbidity of Compulsive Buying and Binge Eating
  • 7. + 03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 7 Study I  compares obese binge eaters with nonbinge eaters of similar weight.  All subjects responded to a newspaper ad for an exprimental treatment program for obesity.  Subjects had to be at least 50 pounds above the ideal body weight for their age and height as determined by standard tables.  Subjects have no sıgnificant health problems,no current form of substance abuse,and no history of bipolar disorder or schizophrenia.  Subjects in the treatment study were required to pay $ 1,000 for dieatry supplements and therapy sessions for a 26 week treatment program.  A total of 197 women met eligibility requirements and participated in this study.  Subjects ranged in age from 20 to 55 with a mean age of 39,9 years. In general, They were well educated, with 51,3 percent having a college degree.  The Compulsive Buying Scale is a seven item measure that has been shown to have good validity for disinguıshing compulsive buyers from noncompulsive buyers.  The items assess feeling and emotions related to shopping and buying on a five point frequency scale ranging from « very often « to never .»  Scores could range from seven to 35, with lower scores indicating greater compulsive buying tendencies.
  • 8. + 03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 8  On the basis of the psychiatric interviews, 84 of the obese subjects (43 percent) were diagnosed as having BED  While 113 subjects (57 percent) did not meet the criteria for this diagnosis and were classified as non binge eaters.  The second potentially problematic item showed that 34.9 percent of the subjects indicated they very often or often "made only the minimum payments on my credit card.  People diagnosed as having BED were more likely than nonbinge eaters to suffer from compulsive buying
  • 9. + 03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 9  Subjects for the second study were a matched group of compulsive buyers and "normal buying" control subjects.  Compulsive buyers were recruited via a newspaper advertisement inviting people 18 years or older, who have a compulsive buying problem.  A separate ad for control subjects simply requested "people 18 years of age or older interested in participating in a research study" to respond  Self-selection to groups was appropriate, all respondents were screened with the CBS.  Subjects responding to the control group ad were excluded if they were classified as compulsive buyers by the CBS (four people were excluded for this reason).  Subjects meeting the criteria were offered $35 for participating in a four hour study.  Respondents filled out a number of questionnaires including a modified (shortened) version of the Eating Disorder Questionnaire (EDQ).  Subjects were also interviewed with the Minnesota Impulse Disorder Interview (MIDI).  This interview was designed to identify the presence of five impulse control disorders: kleptomania, pyromania,pathological gambling disorder, trichotillomania (compulsive hair pulling), and intermittent explosive disorder.
  • 10. + 03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 10 A comparison of the demographics of the two samples indicates that the matching procedure was successful. This particular study was a comparison of the weights of the compulsive and noncompulsive buyers. There was no significant difference in the mean weight of these two groups. 5 of the compulsive buyers weighed over 200 pounds compared with just one of the noncompulsive buyers. Compulsive buyers also engage in binges more frequently. One-third (33.3 %) of the compulsive buyers reported binge eating several time a month or more often, while only one noncompulsive buyer (4.2 %) reported binge eating this often.
  • 11. + 03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 11 RESPONDENTS WHO BINGE AND REPORT OFTEN OR ALWAYS EXPERIENCING CHARACTERISTICS OF BED Characteristics of BED Compulsive Buyers (%) Noncompulsive Buyers (%) Consume large amounts 37.5 12.5 Eat very rapidly 37.5 4.2 Feel out of control 29.2 4.2 Feel miserable or annoyed aftenward 45.8 8.3 Get uncontrollable urge to eat until feeling physically ill 20.8 4.2 Get uncontrollable urge to eat until feeling physically ill 33.3 12.5
  • 12. + 03.02.2011 12 Bulimic respondents frequently report feeling fat, fearing becoming fat, experiencing negative affect as a result of small weight gains, and having a distorted body image (Cash andBrown 1987; Williamson 1990). Compulsive buyers have a more negative body image and more negative feelings associated with weight changes.) Compulsive buyers were significantly more likely than control subjects to have used diet pills to control their weight. These analyses suggest that compulsive buyers are more likely to have symptoms of BED and bulimia nervosa. Comorbidity of Compulsive Buying and Binge Eating
  • 13. + 03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 13 Eating disorders Compulsive buyers N=24 Noncompulsive buyers N=24 Bulimia nervosa 3(12.5%) (0%) Anorexia nervosa 0 (0%) (4.2%) Binge eating disorder 4(16.7%) (0%) Any eating disorder 5 (20.8%) (4.2%) RESPONDENTS WITH LIFETIME DIAGNOSES OF EATING DISORDERS
  • 14. + 03.02.2011 14 Exclusive participation of women only. Examining only 1 type of eating disorder, Bingeing Observing only over- weight people. Study I The Groups are small & data collection was incomplete. Unable to identify the actual cause that leads compulsive buyers to towards BED. Study II Comorbidity of Compulsive Buying and Binge Eating
  • 15. + 5. Limitations 03.02.2011 15 Family Psychiatric History No investigator have systematically addressed the issue of family psychiatric history in compulsive buying. Compulsive buying may runs in families, since 9.5% of compulsive buyers' relatives had the disorder. Compulsive Buying Impulse Control disorder s Anxiety Mood It remains unclear that whether compulsive buying is related to mood, anxiety, or impulse control disorders Comorbidity of Compulsive Buying and Binge Eating
  • 16. + To find relative compulsive consumption towards different disorders .  Reasons of impulse control disorder among Men & compulsive buying disorder among Women.  Reasons for development of Compulsive buying? - Neurochemical Imbalances consequences.  Future researches for identifying factors that contribute to comorbidity of specific disorders.  Future researches on understanding specific behavior and their related disorders for improving treatments. 5. Future Researches 03.02.2011 16Comorbidity of Compulsive Buying and Binge Eating
  • 17. + 03.02.2011 17 • These two Studies examine the comorbidity of compulsive buying and eating disorders involving binge eating in which • Study 1 found that women diagnosed as having binge eating disorder had significantly greater compulsive buying tendencies than nonbinge eaters of similar weight. • Study 2 showed that compulsive buyers were also engaged in eating disorders and more prone to other impulsive control behaviours. • Additional researches are needed to confirm and extend these findings in other settings and with larger groups. Comorbidity of Compulsive Buying and Binge Eating
  • 18. + 03.02.2011 Comorbidity of Compulsive Buying and Binge Eating 18

Editor's Notes

  1. Use the control group that could help to rule out alternative possible explanations.