With eNlight Cloud,IaaS based indigenously built cloud hosting platform that lets you to build your servers & auto scales their resources on the fly.

1. eNlight Cloud
|ESDS SOFTWARE SOLUTION PVT. LTD.|

2. Overview
1 Challenges to businesses
2 Solution to all business challenges
3 eNlight Cloud
4 Business Benefits
5 Case Study
6 Cloud for All

3. On-Premise Computing challenges to Businesses
Modern IT providers will have to face the following challenges:
Business agility is low Capacity Planning is complex Hardware is Costly to own
Inefficiencies, challenges and risks that hampers business growth
• Hardware is expensive
• Hardware requires
maintenance
• Hardware needs to be
replaced
• Hardware Becomes obsolete
• How many Servers required?
• How much CPU power?
• How much RAM ?
• How much Storage ?
• Loss of competitive edge
• Slow response to
changed IT
• Unchanged Traditional IT
infrastructure
• Resources cannot be modified
dynamically

4. On- Premise issue of unpredictability
In traditional scaling, the two approaches to meet fluctuating demands becomes issues for on premises
Resources
Capacity
Demand
Time (days)
1 2 3
Capacity
Demand
Resources
Over-provisioning of resources Under-provisioning of resources
1 2
Time (days)
Disadvantages
• Unused resources
• Costly solution
• Resources sits Idle in non peak periods
Disadvantages
• Lost traffic
• Unexpected demands leads to Lost Users
• Lost revenue
50% Businesses facing Downtime results in loss of Business, time & money

5. What is the solution to these
challenges?

6. But What is
Cloud
Computing?
Solution:- Cloud
The only solution addressing all the business challenges
You only pay for what
you use
On demand, self- service, reliable, anywhere, any time and cost effective
Convert CPAEX into
OPEX
Respond instantly to
changing IT
No need to buy, maintain &
replace hardware
Eliminate all wastage by
automatic capacity planning
Elastic
Resources

7. Essential Characteristics of Cloud
On demand, self- service, reliable, anywhere, any time and cost effective
Broad Network
access
On demand self
service
Rapid
elasticity
Measured
service
Resource
Planning
CLOUD COMPUTING
Billing is metered
and delivered as a
utility service
Capability to scale to
cope with
fluctuating demands
Request driven pool
of computing
resource.
Virtualized resources
as a service to
businesses
Centralized Computing
technology over the
Internet
Essential Characteristics
This cloud model is composed of six essential characteristics, three service models and four deployment models

8. Scaling in Cloud - Horizontal Vs Vertical Scaling approach
Virtual machines within the cloud can expand and contract. This is called scaling.
Load Balancer
Virtual Server Virtual Server Virtual Server
Horizontal Scaling
Vertical Scaling
without Reboot
User
User
User
High CAP-EX
Complex
Extra skills
Required
No need to maintain
multiple servers
Same server scales
up or down as
required

9. Introducing eNlight Cloud

10. Scale intelligently using eNlight Cloud
eNlight Cloud is one of its kind and the first in the industry to provide automatic vertical scaling
Intelligent Cloud
Industry Standard
Platform - XEN
Automatic Vertical
Scaling
True Pay-per-
Consume
ESDS have developed eNlight on industry standard platform called XEN

11. Innovative Computing Environment - eNlight Cloud
Head your Business towards the Cloud with the Rock solid Infrastructure backed by
AUTO SCALABLE
eNlight is capable of
adjusting the amount of
RAM and CPU of the
server according to the
load on server with zero
Downtime
INTELLIGENT
It’s Intelligent brain
offers outstanding server
performance by
adjusting your server’s
RAM and CPU on the Fly
LOWER TCO.
Resource pools allocated
to tenant organizations
can now span multiple
clusters ensuring highest
utilization of resources
UTILITY PRICING
eNlight is a Cost-effective
solution as you
only pay for the what
you use i.e. resources
consumed
RAPID RESILIENCE
Capacity planning for
optimal
resource usage,
balancing
utilization with reduced
CAPEX
AUTO SCALABLE
INTELLIGENT
UTILITY PRICING
LOWER TCO
RAPID RESILIENCE
Be in charge of your computing resources and lets you run on ESDS proven cloud computing environment

12. Auto Scale intelligently using eNlight Cloud
Virtual Server
Virtual Server
Users
Users
Users
Load
Balancer
Elastic Storage,
expanding as per
requirement
Elastic Storage, Fully
attachable/Detachable
Vertical Scaling
without Reboot
User pays only for the
Resources USED

13. Auto Scale intelligently using eNlight Cloud
Virtual Server
Users
Users
Users
Load
Balancer
Vertical Scaling
without Reboot

14. Auto Scale intelligently using eNlight Cloud
Virtual Server
Elastic Storage, expanding
as per requirement
Virtual Server
Elastic Storage, Fully
attachable/Detachable
Feature Highlights
• eNlight cloud comes with
an unique option called
"Elastic Storage“.
• It allows you to add
multiple disks on the fly.
• Attach / detach the disks
between multiple VMs
without losing any data.
• Switch disks between VMs
seamlessly.
• Can be executed through
the UI (User Interface). No
system administration
capabilities required.

15. Capabilities of eNlight Auto Scaling
eNlight Cloud automatic vertical scaling capabilities with several benefits
Capabilities Description Benefits
Dynamic provisioning of
resources
Automatically increase or decrease
the number of compute resources
that are being allocated to your
application/website based on
demand.
• Maximizes available capacity
• Minimizes over allocation and underutilization
• Reduces costs
• No need of human intervention.
• Lower Capex
On- Demand service
With on demand resource scaling,
the overall application availability
can be increased further by having a
multi cluster eNlight cloud VMs.
• High availability
• Reduced Cost
• Improves Business agility
• Reduce provisioning time
Automatic Vertical Scaling
eNlight automatically senses the
resource requirement of the
applications and scales allocated
resource up or down as required.
• Increased efficiency of single node
• Better hardware utilization
• High Performance
Intelligent Monitoring
Instant and automatic provision of
computing capabilities as needed
without human interaction.
• Optimum resource Usage
• Reduced Cost
• Saves time and minimize efforts
eNlight Cloud is one of its kind and the first in the industry to provide automatic vertical scaling

16. eNlight Cloud Deployment Models
Changing IT Ecosystem
Private Cloud Public Cloud
• Dedicated resources
• Security & total control
• Internal network
• Managed by Enterprise or
3rd party
On-premise
Enterprise Cloud
• Dedicated resources
• Security
• SLA bound
• 3rd party owned and
operated
Multi-tenant
Public Cloud
• Mix of shared & dedicated
resources
• Elastic scaling
• Pay as you go
• Public internet, VPN access
Hosted
Enterprise Cloud
The Cloud is the emergence of a new way of delivering computing services

17. Massively Virtualized Model-eNlight Cloud
Virtualized model that is resilient to Scale on demand within minutes
App
OS
VM
eNlight Cloud Software Layer/
Hardware
App
OS
VM
App
OS
VM
Host Operating System
Hypervisor
Storage RAM Hard disk Network
Most organizations seeking to become more agile by virtual zing as much of their internal infrastructure as possible

18. eNlight Cloud for All
Agile, High performance, fast cloud computing for all
Test & Develop
• Fast provisioning
• Cost Effective
• Highest Utilization of
Hardware
VM VM VM VM
VM VM VM VM
Distributed Storage
eNlight Cloud
Cross Platform
DR
• Reduced H/w at remote site
• Improved availability & faster
DR
• Mobility across Data centers
Distributed Storage
eNlight Cloud
Virtual Desktop
(VDI)
• High Performance
• No bottleneck
• Easy to use
Distributed Storage
eNlight Cloud
eNlight Storage
• Massively Scalable
• High Durability
• Lower Storage TCO
Distributed Storage
eNlight Cloud
Government & IT
• Scale out
• High Bandwidth
Distributed Storage • Highly Secure
eNlight Cloud
Banking & Finance
• Data Security
• Isolation of Storage
• 24x7 support
availability
Distributed Storage
eNlight Cloud
A Cloud infrastructure that dramatically simplifies all Operations

19. eNlight Security Architecture

20. eNlight Security Standards
eNlight security
• ISO 9001, ISO 20000 / BS 15000
• ISO 27001 / BS 7799
• Server Isolation & Security
• Storage Security
• Network Isolation
• Network Security
• Protection against IP Spoofing & Theft
• Security against Internet threats
• Uptime Monitoring
• Secure VM Management
• Security against Privileged Users
A Cloud infrastructure that noticeably improves reliability and security of the data

21. Business Benefits from eNlight

22. eNlight Cloud offers Key Values to Businesses
Cloud has the potential to deliver
100% Security
• Fully Secure Data center
• Application/website/database is protected against security threats.
• Ensure smooth functioning of your operations
Cost Effective
• Pay-per-consume billing model
• Low capital expenditure for consumer
• Billing Predictor
Flexibility
• Multiple OS environment
• Developers can customize
• Public API’s.
Business Agility
• Support two flexible mode
• Economy and performance.
• As per your Business requirement
High Availability
• Available through well defined interface
• No need to worry about your data
• Highly redundant storage controllers
Most organizations seeking to become more agile by virtual zing as much of their internal infrastructure as possible

23. Optimize
Performance
Reduce IT
Capital Expense
Reduce IT
operational
expense
Increase
Flexibility &
Uptime
Reduce
Carbon Footprint
Reduce
Administration
overhead
Business Benefits from eNlight Cloud
Achieve more with less, faster with ESDS eNlight cloud
This benefits pull more Business to live on cloud rather than on desktop

24. The growth that companies have gained & expected from cloud
Extended service orientation, aligning IT and business goals
ECONOMIC GROWTH
• Pay as you grow, no CAPEX
• Reduced IT capital Expense
• Reduced IT Operational Expense
TACTICAL GROWTH
• Business agility and Flexibility
• Facilitate business to focus on growth
• Intangible environment for development
ENRICHED BUSINESS EXPERIENCE
• Quality service
• View and manage resource usage for reduced cost
• Transform large fixed cost into much smaller variable cost
OPERATIONAL FUNCTIONALITY
• Business continuity- Resiliency
• Increased availability & Uptime
• Optimize Performance
$$
$$
$$
$$
Reduced cost of infrastructure
Flexibility
Scalability
Most important factors driving investment in cloud computing
67%
67%
Source:
41%
• Gartner-Public cloud service forecast 2012 update
• http://visual.ly/interxion-cloud-survey-2011
41%
54%
Could lead to the development of new business models and enable organizations to serve their clients more effectively.

25. Situation
• High capital investment,
frequent maintenance & set up
outlays
• Lack of resource management
leading unreliable server
performance.
• Numerous Reboots leading
server downtime during peak
transaction period.
• Performance degradation
during traffic spikes due to
limited resources.
• Infrequent response time.
• High Capital investments.
• Performance degradation
• Lack of resources
Solution
• eNlight cloud is identified as
solution for Kafila
• Custom virtualization platform
that provides auto scaling of
computing resources without any
reboot and unlimited server
resources
• eNlight Pay per consume billing
model which reduced high CAPEX
of Kafila.
• eNlight enabled load balancing
service which offers resource
allocation as and when needed,
while maintaining performance
Outcome
• Seamless auto scaling of the
resources acquired 99.9%
website uptime.
• Reduced CAPEX
• Pay-Per consume model led
client to save cost by 72% letting
them pay only for used resource.
• Server performance remained in
proportion to the demand due to
continual monitoring & Auto
scaling.
Case Studies Kafila
“We are very Happy with the way eNlight has exceed our expectations when it comes to seamless scalability & Uptime”
-Mr. Pradeep Chadha, M.D, Kafila Tours & Travels

26. Case Studies Maharashtra State Election Commission
Situation
• Required dynamic Cloud
Hosting Platform for
processing and smooth
functioning of the application
with sudden traffic spikes.
• Required Database storage for
more than 1.5 crore records
and reliable disaster recovery
(DR) solution for their huge
database.
• Unavailability of monitoring
system, required load
balancing and scalable solution
• Process Automation for their
day-to-day activities
Solution
• Custom virtualization platform
that provides auto scaling of
computing resources without any
reboot
• Access to unlimited server
resources, more than 1.5 crore
records scaled seamlessly from
1GB to 34 GB on a single day.
• Monitoring system service of
eNlight facilitated Automation of
day to day activities and easy
management of their server.
• eNlight DR solution along with
Backup server synchronized their
mission critical data every 3 hours
to drastically minimize any data
loss.
Outcome
• Cost Effective
• Zero Downtime, increased
Performance of their website and
web application
• Unlimited resource availability,
reduced CAPEX
• A robust secure environment
ensuring critical data security.
• Automation of day to day
activities, minimized manual
interventions .
On time delivery with Efficient order tracking, production planning and Instant MIS reports

27. Create VMs Using eNlight

28. Four steps Life Cycle of eNlight Cloud
Easy four step, that let you plan, Build, Manage and Expand your own VMs
1
4
2
PLAN
As per your business
requirement opt for eNlight
Windows, Linux and Cluster
Plan
EXPAND
BUILD
Build Virtual Machines on
Demand and reboot, start and
shut down VMs yourself.
MANAGE
Monitor resource usage in 3
hourly, daily, monthly and yearly
time span and Expand as per
your requirement
eNlight comes with a simple and
user friendly Control Panel that
can Manage your needs with
greater ease
Advantages
Intuitive Control Panel Unlimited Resources
Minimal Set Up time Predictable Billing

29. eNlight Features
Simple , easy to use features
Create, Start, Shutdown,
Reboot VMs as per your
demands
Real time resource
consumption status for vCPU /
RAM / Disk / Network
Assign resources, monitor
performance and repair faulty
VMs.
Virtual Machine billing
forecaster
Modifying Min/Max
parameters for vCPU and
RAM.
Create/Delete Hard Disk for a
Virtual Machine.
Users
Start Stop
Force Restart
Delete
 CPU Utilized
 Network Read
 Network Writes
 Billing forecaster
2 CPUs
1 GB RAM
20 GB
20 Mbps
4 CPUs
4 GB RAM
200 GB
100 Mbps
Application
Console screen
access
VM Status
Monitoring
Change Service
offering
A Cloud infrastructure that dramatically simplifies all Operations

30. Select Operating System
• Windows, Linux
Select Compute Offering
• CPU & RAM
Select Disk Offering
• Volume Size
Select Network Offering
• Network & Services
Create VM
Create & Monitor your own Virtual Machines
Virtually unlimited resources by following few simple steps :-
Management Area

31. Operations on Virtual Machines
Force
Shutdown
Force
Restart
Edit VM
Delete
Recycle
Monitor
Logs
Forecasts
Console
Access
Action/Operations
Cost of VM will be predicted on expected usage of CPU,
RAM, Disk, Time frame, Total BW.
Cost Predictor
User control panel to manage virtual machines
CPU
Load/Attached
Bandwidth
Consumed
Disk Space
RAM
Usage/Attached

32. eNlight Cloud Mobile APP brings
your Server at your Fingertips !

33. Now, Get eNlight Cloud on Your Smartphones !
Got an Android ?
 eNlight Cloud’s New App lets you quickly Manage Your Cloud
infrastructure from Your Android hand held device anytime anywhere
 ESDS Strengthens the bond between You and Your eNlight Cloud.
What it Does ?
 eNlight Cloud APP for android establishes a Direct Personal Connection
between Customers & their Servers irrespective of customers’ location.
 You will get a real time insight into the status of any of your servers’
resources & its usage graphs that shows trends overtime
Tell me how Can I use My New eNlight Cloud App ?
 Just download eNlight Cloud app from Google Play store & Laid back-relax
& get 24* 7 access to your Servers’ Resources & Billing
Information over a single touch.
 It will Create, Stop, Start, Reboot, Rename, Re-size, display total list and
rebuild your Servers on the fly.
 Check Your Server’s Resource Usage & Billing Status any time you want.
& get a Instant Billing Notification of your servers/account.
 A secured transactional VM Operations.
 You will get a real time insight into the status of any of your servers’
resources & its usage graphs that shows trends overtime.

34. About ESDS
|ESDS SOFTWARE SOLUTION PVT. LTD.|

35. Our Fully Integrated & Seamless Portfolio
Our Multi Datacenter and Office Network
8+ Years
Leading provider of hosting
and data center solutions with
cloud / virtualization
Global Presence across India,
USA and UK with multi zone
data centers
Over 300 employees across 10
locations worldwide
Servicing 33,000 + customers
across 3 continents.
Global Leadership
Global Presence 300 employees 33000+ customers
Quality
Accolades
2005
2013
Innovated
Cloud
Research
Growing Customer
Expectations
ESDS invests in innovative technology and its unique portfolio of products & services in Cloud & Datacenter services

36. Who We are : Our Innovative Strategy
Managed
Services
Innovation
Focus
Network Services
Consistent Service
Global Footprint
Managed IT infrastructure services –
Servers, Storage, Security, Virtualization
and Enterprise cloud
We are constantly innovating, to bring our
clients newer & better products and services.
Leverage extensive global network integrated
with Data centers.
Data centers are based on global standards –
Tier 3 specifications with Full Ipv6 support, SAP
Certified Hosting Partner
Presence in Major Global and emerging
markets
1
2
3
4
5
Our Single Minded Passion “To be recognized worldwide as a leading one stop solution provider for Cloud enabled Services”

37. Unified Solution
Fully Managed IT Service Provider
API’s
Customer /
Account Mgmt
Data Center
Facilities
Order
Mgmt
Routers /
Firewalls
LAN/WAN
Software as a Service (SaaS) / Applications
Citizen Engagement
Internet
Access
Productivity Enterprise Apps
Platform as a Service (PaaS)
Hosting
Centers
Turnkey
Solution
Disaster
Recovery
Application Integration
User/ Admin Portal
Security &
Data confidentiality
Data Migration
Tools
User Profile
Mgmt
Trouble
Mgmt
Data/Network/Application
Security
Certification &
Compliance
Authentication
& Authorization
Auditing &
Accounting
Malware
Scanner
Load
Balancing
Service Mgmt &
Provisioning
Service
Provisioning
SLA Mgmt
Inventory
Mgmt
CoS/QoS
Mgmt
Utilization
Monitoring
App Perf
Monitoring
DR / Backup
Operations
Mgmt
User Tools
Reporting & Analytics
Analytic
Tools
Data
Mgmt
Reporting
Knowledge Management
Product
Catalog
Billing / Invoice
Tracking
Core Foundational
Capabilities
Infrastructure as a Service (IaaS)
Wikis / Blogs
Social
Networking
Website Hosting
Email / IM
Virtual Desktop
Office
Automation
Business
Services Apps
Core Mission
Apps
Legacy Apps
(Mainframes)
Database
Developer/Testing
Tools
DBMS
Directory
Services
Storage
Virtual
Machines
Web
Servers
Server
Hosting
CDN
Cloud Services
Monitoring

38. Key Differentiators
Our Growing Portfolio
• Fortune 500 clients and Industry leaders spread across various business domains
• Partner with Leading OEMs, Solution providers and ISPs
Our Core Competency
• Experience in managing varied technology engagements with customizable and ready to deploy solutions
• Excellent Service Delivery with 24x7 Human Support
Our Global Presence
• Presence in Asia, UK and the USA
• Global reach in developing as well as developed markets
Our Robust backbone
• World-class Infrastructure, ISO and CMMI Standards
• 7000+ Physical servers and 80000+ sq ft Datacenter space
Our Organizational Traits
• Right sized, Focused and vision oriented Management and Leadership team
• Flexible to the Customer Requirements with Result-oriented approach
Our Best Practices
• ISO 9001, 20001, 27001, CMMI Level 3
• ITIL framework along with Industry best practices
Vision to build a Global Brand in Cloud Computing space built on satisfied customers

39. Why - ESDS
Tier III DC facility
SAP Certified Hosting Partner
Intelligent Auto-Scalable Platform
Experience- Managing 7000 Servers
Service Delivery

40. Did you know?
|ESDS SOFTWARE SOLUTION PVT. LTD.|

41. Cloud computing & Cloud Model Concept
“Cloud computing is a style of computing in which scalable and elastic IT-enabled capabilities are
Source:- ESDS
delivered as a service using Internet technologies”
- Gartner
The Cloud Model
This cloud model is composed of six essential characteristics, three service models and four deployment models

42. The Cloud Deployment & Service Models
The three service models and four deployment models.
The Cloud Deployment Model
SaaS
PaaS
IaaS
Software as a service
Platform as a service
Infrastructure as a service
System admin
/Network architects
Application
developer
End User
The Cloud Service Model

43. Market Data about Cloud
39% of survey respondents
worldwide indicated they
allocated IT budget to
cloud as a key initiative
Public Cloud
In house
Private Cloud
Hybrid Cloud
22.5
Million
Million
77.3
Million
28.8
Million
33.1
Million
Flexibility
Hard ware cost saving
Increased efficiency
Space Saving
Easy & available update
Energy Saving
Increased Productivity
Simplified Infrastructure
Scalability
Improved Interoperability
25%
Reduce Integration issues 23%
46%
42%
36%
34%
32%
32%
38%
50%
49%
Large companies
running cloud
application can reduce
energy consumption &
carbon emission by
30%
150-
$200Billion
could be cut and saved
by consolidation federal
data centers & other IT
infrastructure & shifting
to cloud
Small Businesses
could achieve even
greater energy
saving up to
90%
Market revenue for
cloud will exceed $150
billion by 2013
The personal cloud will
replace the personal
computers by 2014
Cloud subscription
growth to triple in
next 5 Years
64% of companies say that by
adopting cloud has helped
then reduce waste and lower
energy consumption
77% of IT Managers plan
to Increase spending on
Software-as-a-Service
Life cycle cost of running 1,000 server
Benefits of Cloud Computing
Source:
• Gartner,Inc,2012, US Federal Cloud computing Market Forecast 2013,
• Juniper research 2012
• AMD, cloud research info graphics

44. Positive News
Pay-As-You-Go
52%
of IT Managers now see major
attraction of clod computing is pay-as-
u-go pricing model.
Easy to Scale
Computing Power
61%
of IT Managers now view easy to
scale as the biggest benefit of cloud
computing
Reduced Importance of On
Premises Infrastructure
49%
of IT Managers now feel that
removing the commitment of
updating infrastructure is one of the
biggest benefits of cloud computing
Cloud Based Storage
50%
At year end 2016, more
than 50 % of Global 1000
Companies will have
stored customer data in
the public cloud
Cloud Based Mobile
88%
Cloud Based mobile market
will generate revenue of $
9.5 Billion in 2014, at an
average annual increase of
88%
Already migrated apps or in process to
be so, include:-
Applications development
/test environment
Disaster recovery &
Solution
Federal Government
16%
Double digit growth phase,
at about 16% over the 5 year
period of 2013-18 for
Federal government cloud
computing market
Innovate Business Models
Cloud Based IT Growth
26%
IT worker will grow by 26%
annually through 2015,
with as many as IT related
jobs available worldwide
35% 41%
45% 54%
Email/
Collaboration
Business intelligence
/analytics
Source:
• Gartner,Inc,2012, US Federal Cloud computing Market Forecast 2013,
• IDC 2012,
• Juniper research 2012
• Everest group /Cloud Connect Research study ,July 2012

45. Thank You