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  • The facts here are startling – inefficiency is prolific – clearly, progress is needed: - In distributed computing environments, up to 85% of computing capacity sits idle. Consumer product and retail industries lose about $40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies. 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities. Explosion of information: 54% growth in storage shipments every year 33% of consumers notified of a security breach will terminate their relationship with the company they perceive as responsible. Transition Line: Clearly this kind of inefficiency can’t continue
  • Many aspects of modern business have been industrialized to gain efficiencies and bring better more affordable products and services to the end customer. Local calls were made through human “Operators” well into the 1950’s. In many parts of the country you could only make long distance calls through an Operator well into the 1970’s. Automation was required in order to be able to keep up with increasing call volumes. The standardization of the Ford assembly line was later improved with the Toyota Production System and the implementation of new technologies, e.g. robotics. To be able to deliver the service provided by ATMs, tremendous breakthroughs in standardization were required – to enable you to conduct transactions from any machine, without regard to whether you have an account with the owner of the machine. Each industry drove advances in technology based systems and standardization to deliver the services customers required. Transition line: The same needs to happen with highly manual and repetitive processes in the datacenter..
  • Today’s data center typically has many siloed processes and very little automation to aid the IT worker. Many task require highly skilled workers to collect siloed data and put the pieces together in order to do their job. Deploying new services can require integrating hardware and software, collecting system performance data, configuration data, manual approval process and understanding complex product install procedures. This can result in very slow deliver of service to customers. With an industrialized data center based on a service management system and leading edge hardware, silos are integrated and information is made available in an easy to consume format across systems. Clients can request the services they need through an self service portal that drives automated processes which greatly reduce the time required to make services available. Automation is used extensively so that highly skilled workers can be leveraged across many tasks to drive down labor costs and drive up productivity. Transition line: How can you start to deliver services using this industrialized approach without the headaches of integration?
  • The proliferation of sensors, digital communications and other forms of digital data collection, along with advances in the storage and management of such data has led to a projected tenfold growth in digital data between 2007 and 2011. All of this data has the potential to provide enterprise with valuable insights for running their businesses more effectively and efficiently. Now, businesses analysts need to adapt from an environment in which the challenge was in gaining insights from limited data to one in which the challenge is in managing and extracting useful information from massive data sets. As one can imagine, finding the relevant data, and quickly, amid the 'mountain' of available data can be like finding a needle in a haystack. Moreover, of the growth in digital data, approximately 80% of it is expected to comprise semi-structured and unstructured data (i.e., email, blogs, medical images, videos, audio files, pictures). With unstructured data, considerable effort is required to 'understand' the data, even before any further analysis can be performed to intelligently influence decision making. Semantics The number of semantically tagged documents and data sets is growing, as a result of five developments: “ Linked Data” guidelines, published in 2006, make it easier to share data on the web. The graph in the upper left represents the output of the Linking Open Data community project, which has the goal of making large numbers of open data sets more available by complying with the Linked Data guidelines. RDF (Resource Description Framework) triples are a key component of the Linked Data guidelines. Technologies to convert many legacy sources, especially of relational data, into RDF triples, became available as open source in 2006 (and IBM Research has improved versions of these) Technologies are appearing that can automatically find associations between subjects and objects from one “data graph” with subjects and objects in other “data graphs” Several important reference information suppliers, most notably Thomson Reuters, entered into this space (through their OpenCalais effort). Several efforts have developed technology to mine the essential information about people, places, materials, governments, businesses, works of literature and so on from Wikipedia, into a semantically tagged form (notably DBPedia and Freebase), so that as Wikipedia extends to cover more of the worlds knowledge, more of that becomes part of the Web of semantic data. Net: Both the number of facts, and the rich interconnecting of different classes of facts, have been growing at an accelerating rate. Example Use: In BlueJ! grand challenge, linked data (DBpedia, IMDb, Freebase etc) is used as important structured information source to improve the accuracy of question answering in additional to unstructured information. Acronyms: RDF – Resource Description Framework (W3C Standard) FOAF – Friend of a Friend – the RDF application for describing people and other people they know DBLP – Digital Bibliography and Library Project – bibliographic information on more than 1 million computer science research publications SIOC – Semantically Interlinked Online Communities DOAP – Description of a Project; DOAPSpace – a repository of open source projects RIESE - R DFizing and I nterlinking the E uro S tat Data Set E ffort OpenGuides – Information about leading cities of the world, the kind of information that would appear in a guidebook, produced by the community through a public Wiki. Jamendo – an online music community, including a large quantity of music licensed under various Creative Commons license terms. www.garlik.com – an online identity monitoring service Sindice.com – web service providing a directory/index of all Linked Open Data and Microformat data on the Web
  • Seller Opportunity We are announcing a family of business-ready, workload-specific IBM CloudBurst offerings that handle the volatile changes in the workload compute environment. Each offering provides the data center capabilities required for a dynamic infrastructure. Self-contained : Software, Hardware, Storage, Networking, Management packaged in one box Modular/Plug and Play: Incrementally, automatically expandable and scalable Self-service : Zero touch administration “Lights-out” automated operation Capacity Planning : Industry first cloud capacity planning End-to-end virtualization across server, network, and storage Manages multi-tenant environments IBM CloudBurst is a prepackaged and self-contained service delivery platform that can be easily and quickly implemented in a data center environment. It allows the data center to accelerate the creation of service platforms for a wide spectrum of workload types with a high degree of integration, flexibility, and resource optimization, providing an enhanced request-driven user experience, while aiding efforts to drive down costs and accelerating time to market for the business. IBM CloudBurst includes the GTS implementation service so that it is a complete package of hardware, software, and the services to make it operational right away in your environment. With this first-of-a-kind offering, organizations can pilot and prove a cloud computing model, with the possibility of expansion. Built upon the IBM BladeCenter platform, IBM CloudBurst provides preinstalled capabilities essential to a cloud model, including: o A self-service portal interface for reservation of compute, storage, and networking resources, including virtualized resources o Automated provisioning and de-provisioning of resources o Prepackaged automation templates and workflows for most common re- source types, such as VMWare virtual machines o Service management for cloud computing o Real-time monitoring for elasticity o Energy management o Backup and recovery o Fully integrated hardware and software platform networking and stor- age for faster roll-out IBM CloudBurst is positioned for enterprise customers wanting to get started with a private cloud computing model. IBM CloudBurst enables you to rapidly implement a complete cloud environment consisting of the cloud management infrastructure, including the cloud resources to be provisioned. It can have a very quick payback to the business, which would be ideal in this challenging economic environment. Many customers want a complete solution of hardware, software, and services to complement their existing IT infrastructure. IBM CloudBurst is an important component of the IBM's Smart Planet initiative and is a new Cloud Implemented offering as described in the IBM Cloud strategy referred to in the recent IBM Dynamic Infrastructure launch in April 2009. Leveraging IBM CloudBurst, organizations can move towards a more dynamic infrastructure.
  • This chart summarizes the key features delivered with IBM CloudBurst, the following set of charts will describe these features in more detail. IBM CloudBurst includes everything from a Self-service portal that allows end users to request their own services and improve service delivery, automation to provision the services and virtualization to make system resource available for the new services thus reducing costs significantly. This is all delivered through the integrated pre-packaged IBM CloudBurst offering which includes implementation services and a single support interface to make it easy. Transition line: Let’s look in more detail at the first feature, the self-service portal.
  • IBM CloudBurst is focused on making things easy for the customer. IBM puts it all together and delivers to you a pre-integrated hardware and software offering in a single box, for a single price with a single support number. You don’t have to worry about what software components to order, making sure the components all work together and support the hardware… IBM handles that all for you. In addition, services are provided to get it up and running quickly. Transition line: Let’s look at the services that are provided as part of the product.
  • IBM CloudBurst includes the Global Technology Services QuickStart service for rapid implementation of the hardware and software required to get a private cloud environment up and running in days. These CloudBurst QuickStart services provide install, configuration and knowledge transfer so that the platform can provide a cloud environment with cloud management infrastructure, including request-driven delivery of cloud resources: compute, network, application and storage, to your users. The IBM Cloudburst QuickStart services consist of the following major activities: - Unpack and power on equipment - Install and configure compute resources, virtualization management, network, storage and directory services - Install and configure software - Platform testing - Customer education and training Transition line: Additionally, IBM Smart Business Test Cloud services has been enhanced to support IBM CloudBurst.
  • IBM’s direction is deliver additional pre-packaged pre-integrated workloads on fit for purpose hardware. With IBM CloudBurst you won’t be limited to just x86 support, but will able to take advantage of a broad range platforms that best meet your needs. The roadmap show the general direction on delivery of additional hardware platforms such as Power systems and System z, additional virtualization support like KVM and zVM and additional management capabilities like metering and accounting and capacity planning. There will also be integration with other related offerings to deliver even higher levels of value. Transition line: So now let’s look at how you can get started…
  • Financing can expand a client’s purchasing power and allow them to purchase a complete solution that includes a full complement of IBM products and services, let’s take a look at the following figures…Financing can take a large upfront purchase of more than $207,387 and turn it into a more manageable single invoice of $5,750 a month over a period of 36 months. Transition line: Let’s take a look at the overall architecture for the IBM CloudBurst product family and the roadmap.
  • Ibm Cloudburst.External

    1. 1. Introducing IBM CloudBurst A Breakthrough in Service Delivery for Data Center Workloads
    2. 2. Agenda <ul><li>Current Challenges </li></ul><ul><li>Benefits of Cloud computing </li></ul><ul><li>Public Versus Private </li></ul><ul><li>Introducing CloudBurst </li></ul><ul><li>CloudBurst Benefits </li></ul><ul><li>Summary </li></ul>
    3. 3. IT infrastructure is reaching a breaking point 85% idle In distributed computing environments, up to 85% of computing capacity sits idle. Explosion of information driving 54% growth in storage shipments every year. 1.5x 70¢ per $1 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities.
    4. 4. Operations have industrialized to become smarter. Banks use automated teller machines to improve service and lower cost. Self Service Manufacturers use robotics to improve quality and lower cost. Standardization Telcos automate traffic through switches to assure service and lower cost. Automation … breakthroughs like these are enabled by service management systems.
    5. 5. What if you could industrialize your data center? <ul><li>Reduce the headaches of integrating and maintaining servers, storage & software </li></ul><ul><li>With a service management system that provides: </li></ul><ul><ul><li>Dramatic improvement in time to market </li></ul></ul><ul><ul><li>Clients with what they need when they need it </li></ul></ul><ul><ul><ul><li>Self-service </li></ul></ul></ul><ul><ul><ul><li>Service in one day, not six weeks </li></ul></ul></ul><ul><ul><li>The lowest per-unit cost </li></ul></ul><ul><ul><ul><li>Hands-free operation </li></ul></ul></ul><ul><ul><ul><li>Elimination of mundane tasks from skilled personnel </li></ul></ul></ul>Active Energy Manager
    6. 6. Delivery Model Architectures
    7. 7. Private versus Public <ul><li>Elastic Computing </li></ul><ul><li>Faster provisioning </li></ul><ul><li>Easy to Administer </li></ul><ul><li>Cloud’s are generally responsible for Backup and DR </li></ul><ul><li>Self Service Portals </li></ul><ul><li>No Setup </li></ul>
    8. 8. Private versus Public Cloudburst Single delivery, installation, support, price <ul><li>No Setup </li></ul>Web 2.0 based <ul><li>Self Service Portal </li></ul>Integrated Service Management <ul><li>Easy to Administer </li></ul>Automated Operation <ul><li>Faster Provisioning </li></ul>Through Virtualization <ul><li>Elastic Computing </li></ul>
    9. 9. IBM Cloud for Software Development Virtualization Service Automation & Standardization Development & Test Staging QA Production Cloud For SW developers System x, BladeCenter IBM Storage Networking IBM Power Systems <ul><li>Benefits </li></ul><ul><li>Reduced development cycle time </li></ul><ul><li>Reduced Capital Expenditure </li></ul><ul><li>Reduced Operations Expenditure </li></ul><ul><li>Improved Energy Efficiency </li></ul><ul><li>1,000 self service users globally </li></ul><ul><li>1,300 Virtual Machines </li></ul><ul><li>Modular and scalable </li></ul><ul><li>Resources provisioned in minutes </li></ul><ul><li>System x , p, z (future) </li></ul><ul><li>Automated zero touch operations </li></ul><ul><li>1.5 million VM hours in 3 months </li></ul><ul><li>50% growth monthly in VM hours </li></ul><ul><li>From sandbox to serious usage </li></ul><ul><li>Policies to change user behavior </li></ul>
    10. 10. Economic benefits of a Cloud Deployment Case Study Results Annual savings: $3.3M (84%) $3.9M to $0.6M New Development Software Costs Power Costs Labor Costs (Operations and Maintenance) Hardware Costs (annualized) Liberated funding for new development, trans-formation investment or direct saving Deployment (1-time) Software Costs Power Costs (88.8%) Labor Costs ( - 80.7%) Hardware Costs ( - 88.7%) Note: 3-Year Depreciation Period with 10% Discount Rate Without Cloud With Cloud 100% Current IT Spend Strategic Change Capacity Hardware, labor & power savings re-duced annual cost of operation by 83.8%
    11. 11. IBM CloudBurst at a Glance GTS Quickstart Services: <ul><li>Base Hardware Configuration*: </li></ul><ul><li>1 42U rack </li></ul><ul><li>1 3650M2 Systems Management Server </li></ul><ul><li>1 HS22 cloud management blade </li></ul><ul><li>1 BladeCenter H chassis with redundant Ethernet and Fibre Channel switch modules </li></ul><ul><li>3 managed HS22 blades </li></ul><ul><li>DS3400 FC attached storage </li></ul><ul><li>Cloud Software Configuration: </li></ul><ul><li>Systems Director 6.1.1 with BOFM, AEM; ToolsCenter 1.0; DS Storage Manager for DS4000 v10.36; VMware VirtualCenter 2.5 U4; LSI SMI-S provider for DS3400 </li></ul><ul><li>VMware ESXi 3.5 U4 hypervisor on all blades </li></ul><ul><li>Tivoli Provisioning Manager v7.1 </li></ul><ul><ul><li>DB2 ESE 9.1; WAS ND 6.1.0.13; TDS 6.1.0.1 </li></ul></ul><ul><ul><li>Special purpose customized portal and appliance wizard that enables client portal interaction </li></ul></ul><ul><li>Tivoli Monitoring v6.2.1 </li></ul><ul><ul><li>OS pack </li></ul></ul><ul><li>A service delivery platform that is pre-integrated at the factory </li></ul><ul><li>Built-for-purpose based on the architectural requirement of specific workloads </li></ul><ul><li>Delivered and supported as a single product </li></ul><ul><li>Prepackaged, pre-configured servers, storage, networking, software and installation services needed to stand up a private cloud </li></ul>Installation and configuration Deploy and integrate BladeCenter hardware in customer data center and network Configure local storage area network Configure users and security profiles Configuration and discovery of virtualized compute, network and storage resources Configure self- service portal On-Site introductory Training Overview and hands-on platform training including topics like: BladeCenter, local SAN and network switch management Administrator and user level training
    12. 12. IBM CloudBurst delivers from the factory… Features Benefits Self-service Portal … Each of these IBM CloudBurst features and benefits are detailed on the following pages Improve service Service Catalog Automation Software Pre-packed Automation Templates Built-in Virtualization Single Delivery, Installation & Price Implementation Services Single Support Reduce cost Easy
    13. 13. IBM CloudBurst eases the headaches of traditional infrastructure… <ul><li>Single delivery </li></ul><ul><li>Single installation </li></ul><ul><ul><li>Quickstart services </li></ul></ul><ul><li>Single price </li></ul><ul><li>Single support </li></ul><ul><ul><li>Single phone number to call for all support issues </li></ul></ul>… Simple financing options available to help you conserve cash and accelerate pay back
    14. 14. Initial implementation services included … Private Cloud platform is up and running in days, supported by knowledge transfer <ul><li>Installation & Configuration </li></ul><ul><li>Integrate IBM CloudBurst in data center and network </li></ul><ul><li>Configure local storage </li></ul><ul><li>Set up users and security profiles </li></ul><ul><li>Configure virtualization resources and self-serve portal </li></ul><ul><li>Hands-on Training </li></ul><ul><li>Covers broad range of management considerations </li></ul><ul><li>Addresses administrator and user levels </li></ul>
    15. 15. IBM CloudBurst Roadmap 2010 2009 Optimized for Development & Test Workloads IBM Cloudburst 1.1 IBM Cloudburst Planned <ul><li>Key Enhancements </li></ul><ul><li>Expand HW Platform to PowerSystems, iDataplex, and System Z </li></ul><ul><li>Cloud Analytics and Dashboard capabilities </li></ul><ul><li>Cloud capacity Planning </li></ul><ul><li>Enahanced security & resiliency options </li></ul><ul><li>Compliance reporting options </li></ul><ul><li>Integration with public cloud offerings </li></ul><ul><li>Key Enhancements </li></ul><ul><li>Request, Deploy and Manage VMWare, KVM or Xen virtual environments </li></ul><ul><li>Energy metrics integrated with IT service management tools </li></ul><ul><li>High Availability </li></ul><ul><li>Enhanced security options </li></ul><ul><li>Metering and Accounting </li></ul><ul><li>Integration with developer design tools from Rational </li></ul><ul><li>Sample images from Information Management </li></ul><ul><li>Integration with Websphere Cloudburst </li></ul><ul><li>Capabilities </li></ul><ul><li>System X BladeCenter HW; scalable and modular </li></ul><ul><li>GTS CloudBurst Quickstart Services </li></ul><ul><li>Request, Deploy and Manage VMWare virtual environments </li></ul><ul><li>Energy Utilization metrics </li></ul><ul><li>Backup and Recovery </li></ul>IBM Cloudburst Future Optimized for Production Workloads IBM WebSphere CloudBurst Appliance
    16. 16. Summary <ul><li>“ Fit for purpose”: Based on architectures required by specific workloads. </li></ul><ul><li>Self-contained: Service management, s oftware, hardware, storage, networking </li></ul><ul><li>Modular: Automatically expandable and scalable </li></ul><ul><li>Virtualized: End-to-end across server, network, and storage </li></ul><ul><li>Self-service: Ease of consumption </li></ul><ul><li>“ Lights-out”: Zero touch automated operations </li></ul>STG SWG GBS GTS IBM Smarter Planet RESEARCH
    17. 17. Backmatter
    18. 18. Two Payment Options * Hypothetical example using list prices. Monthly IBM Global Financing rate based on 36-month term with “Best” credit rating and Value Plan lease. Actual financing rates based on client’s credit rating, financing terms, offering type, equipment type and options. Other restrictions may apply. <ul><li>Monthly payments of $5,750* </li></ul><ul><li>Access capital (credit-qualified clients) </li></ul><ul><li>Conserve cash for other investments </li></ul><ul><li>Better manage cash flow with predictable payments </li></ul><ul><li>Lower TCO through a technology lifecycle management approach </li></ul><ul><li>Expand your purchasing power to obtain more within budget </li></ul><ul><li>Obtain what you need vs. what you can afford </li></ul>… Conserve cash and accelerate ROI <ul><li>You can choose… OR </li></ul><ul><li>Upfront: $207, 387 * </li></ul><ul><ul><li>Single one time payment </li></ul></ul>

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