The document discusses the codes and conventions used in different newspapers' layouts, images, language, and branding. It analyzes The Guardian, I News, and The Daily Mail. The Guardian focuses on balanced copy over images with a left-wing bias. I News prioritizes images and headlines in a scattered layout with a center-left stance. The Daily Mail takes a right-wing perspective with opinionated stories, celebrity gossip, and sensational language in a tabloid format.

1. Codes and
Conventions:
B Y I S A B E L L A

2. • Layout
• Typography
• Use of Image
• Use of Language
• Use of Colour
• Logo/Slogan/Brand Identity

3. The Guardian:
The Guardian uses images that are
empathetic towards the people in the
image. They are used to grab the
audience's attention.
The Guardians headlines tend to be
balanced and unbiased. They also
focus on being informative.
They focus on the copy instead
of the image.
They stick to a very plain and simple
colour scheme. This is because it is
a broadsheet newspaper.
The Guardian have a left-wing
political bias. Their ethos is to
give a voice to those that don't
have any power.
The news stories that are used reflect
the target demographic and the news
agenda.
The Guardian would be classed as a
Broadsheet newspaper.

4. I News:
I News is a tabloid
newspaper.
It focuses on the image
and their headlines/ sub-
headings rather than the
copy.
They have a centre-
left political bias.
They focus on international and
political news instead of celebrity
gossip.
They include opinions in their
headlines which is linked to their
political bias to persuade the reader
to agree with them.
The images and writing
looks 'scattered' as they
includes lots of news
stories.
There is an informal use
of language which is
also quite simple.
Bright colours
are used.

5. The Daily Mail:
The Daily Mail are a right-wing
conservative newspaper. They
tend to include opinionated
stories.
This is because they are a
tabloid newspaper.
The Daily Mail have less
copy as they are more
focused on celebrity gossip
and grabbing the audience's
attention.
They tend to use sensational
language their news stories/
banner headlines, for
example here it says 'Musk's
chilling alert over A.I.'
The image is used
in an informal and
unserious way, in
contrast to the
person used in the
picture.