An absolutely gorgeous PDF poster explaining the ins and outs of Google rankings. Not everyone likes to read long posts, so we put together the ultimate visual aid you'll need to get your website ranking. Print it out, stick it on your wall, follow our factors and get ranking!

1. SEO SUCCESS FACTORS
Length
Click-
Through-
Rates
Age of
Links
Page
Rank of
Links
Social
Shares
Mixed
Multimedia
Link
Location
Spammy
Content
31
User
Experience
Diversity
of Links
Directories
& Citations
Duplicate
Content
32
Trust
Pages
Irrelevant
Links
User
Reviews
33
Keyword
Stuffing
34
Hiding
Keywords
35
Fake
Traffic
36
18
Keywords
6
Domain
Research
7
Social
Signals
9
8
Content
URLs
14 Dwell Time
Fresh
Content
15
Title Tags
Structure
3
13
12 Keywords
17
Heading
Tags
10
19
Spelling
+
Grammar
16
26
22
23
24 Outgoing
25
28
20 Incoming
21
29
30
27
Image
Alt Tags
11
1
Titles
2
Descriptions
Meta
4
5
Link
Anchor
Text
Google’s algorithm and its host of
zoo animals (Penguin, Panda,
Pigeon, Hummingbird) are always
changing, which makes declaring
any exacts, re: ranking factors, to
be a bit of a moot point. While we
can’t promise exacts, we can give
you a guide to the ranking factors
we think are the most important.
Keywords
1 Titles
2 Title Tags
3 Structure
4 Meta Descriptions
5 Link Anchor Text
6 Domain
7 Research
8 URLs
9 Content
10 Heading Tags
11 Image Alt Tags
Content
12 Keywords
Know what you’re
targeting and make sure
they are present
throughout your site.
Just be careful not to
keyword stuff and have
so many occurrences
that Google’s bots think
you’re a spammer.
27 Relevant Directories &
Citations
13 Social Signals Negative SEO Factors
31 Spammy Content
32 Duplicate Content
33 Irrelevant Links
34 Keyword Stuffing
35 Hiding Keywords
36 Fake Traffic
Shares on social media.
The more you’re shared,
the more trustworthy
search engines will find
you.
14 Dwell Time
The ‘dwell time’ tells
Google how long people
were on your page/s. If
they came on and
bounced after ten
seconds, that’s not a
good sign.
15 Fresh Content
Updating possibly
out-of-date content is a
nice way to tell Google
that you’re committed to
providing great, relevant
content.
16 Length
The longer a piece, the
more naturally keywords
can occur. Further again,
long-form content
typically gets shared
more, which increases
your social signals.
17 Click-Through-Rates
The higher your CTR, the
more Google reads you
as trustworthy.
18 Mixed Multimedia
Images, video, etc. Mix it
up. Google likes
multimedia. So do
humans.
19 Spelling + Grammar
Google actually allocates
more trust to sites with
proper grammar and a
higher
reading/comprehensive
level.
Links
20 Incoming
Inbound links tell Google
you’re legit, which is
exactly what you want.
21 Page Rank of Links
Every site on the web
has a page rank. A very
new site gets a ?. Sites
like Facebook are a 10.
Wikipedia gets a 9. The
higher the Page Rank,
the more trusted the site
and the more a link from
them is worth.
22 Social Shares
Weighted for G+. Social
media cannot be
ignored. Pinterest
provides lots of tiny SEO
boosts and Google are
totally biased towards
G+.
23 Link Location
e.g. a link in a blog
(contextual link) is worth
more than a link in an
author bio.
24 Outgoing
As in the ‘Content’
section, outgoing links to
trusted resources are an
extra SEO boost as they
consolidate your info.
25 Age of Links
coming in. Links slowly
but surely get more
valuable over time.
26 Diversity of Links
Some have more sway
e.g. .gov and .edu have
higher authority than
your standard .ie.
Other
28 User Experience
If your site is hard to use,
your bounce rate will be
higher, your dwell time
lower, and your pages
per session will take a
dip. All of these will
negatively affect your
rankings.
29 Trust Pages
Contact Us, Terms and
Conditions, Privacy.
Make sure you’ve got
these bad boys.
30 User Reviews
For an e-commerce
website, having user
reviews is an important
ranking factor.
BRAVE MEDIA
www.bravemedia.ie
Content Links
Other
Negative SEO Factors