Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Turnaround Model

1,604 views

Published on

A proven model for aligning brand development with business strategy to increase revenues through marketing.

Published in: Business
  • I’ve personally never heard of companies who can produce a paper for you until word got around among my college groupmates. My professor asked me to write a research paper based on a field I have no idea about. My research skills are also very poor. So, I thought I’d give it a try. I chose a writer who matched my writing style and fulfilled every requirement I proposed. I turned my paper in and I actually got a good grade. I highly recommend ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Have you ever used the help of ⇒ www.WritePaper.info ⇐? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Marketing Turnaround Model

  1. 1. Brand Momentum Development DAY 1 90 DAYS Parallel Track - Maximize Client’s Current Marketing Activities Begin New Campaign Agency Brand Momentum Development Process (below) Client Brand Client Strategic Preview Discovery Strategic Quarterly Execution Interviews Brand and and Marketing Momentum and Analysis Insights Positioning Plan Tracking WE REVIEW: WE ANALYZE: WE DISCUSS: WE DISCOVER: WE STRATEGIZE: WE EVALUATE: WE MOVE: Business Strategy Session* Industry Trends Confirmation of Analysis Brand Discovery Session* Overall Brand Strategy CEO Involved Tactical Execution Business Plan Competitive Analysis Strategic Direction CEO Involved Strategic Marketing Plan* Checkpoint Every 3 Months Dual ROI Tracking Historical Revenues Secondary Customer Data* Brand Opportunities Current Brand Status Creative Campaign Concepts Ongoing Status CRM Initiative Company SWOT Analysis Company Data Audit Goals & Objectives Desired State Media Plan Direction Shifts Growth Analysis Market Definition Existing ROI Tracking Coordinate Brand Discovery Unique Selling Propositions Interactive Marketing Plan Market Opportunities Lead Generation Top Competitors Competitive Media Spend Possible Creative Directions Public Relations Plan Annual Review Sales Support Prior Marketing Plan Marketing SWOT Analysis Direct Marketing Plan Conversion Rate Analysis Prior Public Relations Plan Primary Data Recommendations Measurable Goals Annual Media Spend Primary Research (if necessary)* Brand Summit 1 & 365 DAYS Media Contacts & Commitments Creative Audit Existing Marketing Analytics Public Relations Audit Marketing Budget Internet/Interactive Audit Conversion Rate Continuously Providing: Measurable Goal(s) Creative Philosophy & History Quarterly Strategy Quarterly Regular Access to CEO Momentum Execution Momentum Vendor(s) Perspectives 270 DAYS Monitoring 90 DAYS Client Team Roster/ Internal Resources * C-team participation required Measurement Quarterly Momentum 180 DAYS

×