Recommended
More Related Content
What's hot
What's hot (15)
Similar to Voice Search by Numbers
Similar to Voice Search by Numbers (20)
Recently uploaded
Recently uploaded (20)
Voice Search by Numbers
- 1. of all searches will be voice searches by 2020 50% 30% of all searches will be done without a screen by 2020 of all households in the United States owned a smart speaker in 2017. That number is predicted to rise to 55% by 2022 13% 65% of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speaker one-in-six Americans own a voice activated smart- speaker 16% the number of millennials who use voice- enabled digital assistants will climb to in 2020 39% As of January 2019, there were an estimated one billion voice searches per month Voice Search by Numbers comScore, Gartner, OC&C Strategy Consultants, Edison Research and NPR, Alpine.AI, GeoMarketing, eMarketer
- 2. Just Say It. Voice Search Website content in the era of voice search isn’t about keywords, it’s about semantic search and building the context related to answering a question
- 3. Position Zero and Snippets • Why do some web pages show up "above" the first search result? • Position Zero is a critical place for the business to be in search results because the voice search results that are returned tend to be from that first location. • Position 0 is the location above the traditional search results – they may be a map, a weather listing, sports scores, or other structure data. • At the moment we find that 80% of Google Home voice search results are driven by Rich Snippets, derived from Position 0 results. • Google crawls pages and determines the best answer, often pulling into the search result much more than the traditional 10 blue links. This is a huge opportunity for wineries to capitalize on rich content snippets to drive more traffic. “Roughly 30% of all searches currently trigger a Position ZERO result” (Stone Temple)
Editor's Notes
- There are no specific ads for the Voice search yet, making SEO even more valuable in the interim
- We unconsciously change our behavior when using voice search. As a result, voice search queries are longer than their text counterparts – they tend to be three-to-five keywords in length, and they tend to explicitly ask a question, characterized by words like who, how, what, where, why and when, with the expectation that the search engines will provide an answer back. 2. The choice of words used in the question provides more context about user intent, which in turn can provide advertisers with more insight into where the consumer is within the purchase funnel. Write content in a natural, conversational voice that answers the questions your consumers are asking: Website content in the era of voice search isn’t about keywords, it’s about semantic search and building the context related to answering a question. Build out your view of user intent based on the types of question-based queries: It’s essential to understand the intent behind a query and how both you and the search engine can deliver more accurate results based on the anticipated context. Develop content as well as expand your paid search keyword lists to include longer tail keyword phrases to reach users at each stage of intent based on the types of questions they are asking.
- It’s because they give answers to the questions people are searching for in a way that’s convenient, quick, and easy to read. You don’t have to click through anything to find what you’re looking for.