ADVERTISING AND SALES PROMOTION

1. IRFAAN MEERA. E/ BBA/ SACAS
ADVERTISING MANAGEMENT AND
SALES PROMOTION- Unit 2
By Irfaan Meera. E

2. IRFAAN MEERA. E/ BBA/ SACAS
Media: Mass Media - Selection, Planning and Scheduling – Web
Advertising – Integrated programme and budget planning.
Unit 2

3. IRFAAN MEERA. E/ BBA/ SACAS

4. IRFAAN MEERA. E/ BBA/ SACAS

5. IRFAAN MEERA. E/ BBA/ SACAS
MEDIA SELECTION
 Media selection is very important part of preparing an advertisement.
 Advertising media selection is the process of choosing the most efficient
media for an advertising campaign.
 One must select proper media depending the target audience of the
advertisement.
 There are various media platforms for advertising like internet, TV,
Radio, news paper, magazine etc. • The media is selected according to
its target audience, product, timing, locality and somewhat budget of the
company

6. IRFAAN MEERA. E/ BBA/ SACAS
Advertising

7. IRFAAN MEERA. E/ BBA/ SACAS
Web Advertising
Web advertising is any form of Internet-based
marketing.

8. IRFAAN MEERA. E/ BBA/ SACAS
Web Advertising

9. IRFAAN MEERA. E/ BBA/ SACAS
THANK YOU