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Irfaan Meera, Assistant Professor, SACAS
Marketing-UNIT IV
By Irfaan Meera . E
Assistant Professor
Dept of Business Administration
Irfaan Meera, Assistant Professor, SACAS
UNIT IV
2
Physical Distribution: Importance - Various kinds of marketing
channels - distribution problems. Sales management:
Motivation, Compensation and Control of salesmen.
CHANNELS OF DISTRIBUTION
CHANNEL MEMBERS
COMMUNICATION
MIX
ADVERTISING
SALES PROMOTION
PERSONAL SELLING
Irfaan Meera, Assistant Professor, SACAS
THANK YOU
11

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