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   The Queen’s Diamond Jubilee
    May 2012
    Simon Atkinson


© Ipsos MORI
2




               Monarchy or Republic?




© Ipsos MORI
Monarchy or Republic?
                                                                                                          3



Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”


                                     Don’t know         Republic
                                                 7% 13%




                                              80%

                            Monarchy


 Base: 1,006 British adults 18+, 12th - 14th May 2012


 © Ipsos MORI
                                                          Base: 2008, British adults, Version 2 (1,046)
Monarchy or Republic?
                                                                                                                                                                      4


Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”
                                              Monarchy                                 Republic                              Don’t know


    80                                                 75%
                                                               74%                                                                                 75%          80%
                     73%                             74% 74%74%   74% 73%     74%
                                                   73%               72%71% 71%                                72%
                            71%                                            70%                   71%                                                            Avg. = 73%
                                                         73%
    70                                                                                                  65%
               69%                                                          70%


    60                             Death of
                                   Princess
                                    Diana                           Death of              Jubilee
    50                                                               Queen
                                                                    Mother
                                                                                          weekend


    40
                18% in 1969
                  (Gallup)
    30                                                                21%
                                                                             21%
                                                                  19%     19%                  20%
               18%          20%                       19%                        19%
                                                                        20% 19%
    20               17%                           18%    18%
                                                             16%16%    15%
                                                                                                        22%     18%                                18%
                                                                                                                                                                Avg. = 18%
                                                        16%16%                                                                                             13%
    10
                                                                                                                                                                7%
       0   1993      1994   1995     1996   1997    1998   1999   2000   2001   2002    2003   2004    2005   2006    2007   2008   2009   2010   2011   2012


                              Base: c. 500-1,000 GB 18+ except four polls (Dec 01, Feb 02, May 02 and Apr 04) which are all c. 1,000 GB 16+.
© Ipsos MORI
                                                                                                                                                                          4
Monarchy or Republic? - by age
                                                                       5


Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”

                                     % Monarchy        % Republic


                                          13
                         All                                 80
                                              17
                    18-24                               73
                                               19
                    25-34                              72
                                         10
                    35-44                                     84
                                               20
                    45-54                               74
                                     7
                    55-64                                         88
                                         10
                       65+                                        88
Base: 1,006 British adults 18+, 12th - 14th May 2012


© Ipsos MORI
                                                                           5
Monarchy or Republic? - by social class
                                                                      6


Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”

                                     % Monarchy        % Republic


                                        13
                         All
                                                          80

                                        14
                         AB
                                                             83

                                        13
                         C1
                                                             82

                                        14
                         C2
                                                             81

                                        13
                        DE
                                                        75
Base: 1,006 British adults 18+, 12th - 14th May 2012


© Ipsos MORI
                                                                          6
Monarchy or Republic? - by region
                                                                      7


Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”

                                     % Monarchy        % Republic


                                          13
                         All
                                                          80

                                      9
               Midlands
                                                               89

                                          14
                     North
                                                         77

                                           17
                    South
                                                         76
Base: 1,006 British adults 18+, 12th - 14th May 2012


© Ipsos MORI
                                                                          7
Monarchy or Republic? - by voting intention
                                                                         8


Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”

                                       % Monarchy      % Republic


                                         13
                          All
                                                              80

                                   3
               Conservative
                                                                    96

                                        10
                   Lib Dem
                                                               84

                                              19
                    Labour
                                                         74
Base: 1,006 British adults 18+, 12th - 14th May 2012


© Ipsos MORI
                                                                             8
9




               Next Monarch




© Ipsos MORI
Next Monarch
                                                                            10



Q “Do you think that Prince Charles should or should not give up his right to be
   the next monarch in favour of his eldest son, Prince William?”

                                  Don’t know
                                                         Should
                                                9%

                                                        40%
                                         51%


                      Should not


 Base: 1,006 British adults 18+, 12th - 14th May 2012


 © Ipsos MORI
Next Monarch
                                                                                                                                                         11



Q “Do you think that Prince Charles should or should not give up his right to be
   the next monarch in favour of his eldest son, Prince William?”
                                       Should                            Should Not                                 Don' know
                                                                                                                       t
             %
70
60
50                                                                                                                                                      51%

40                                                                                                                                                      40%
30
20
10                                                                                                                                                      9%
 0
      1993

                 1994

                        1995

                               1996

                                      1997

                                             1998

                                                    1999

                                                           2000

                                                                  2001

                                                                         2002

                                                                                2003

                                                                                       2004

                                                                                              2005

                                                                                                      2006

                                                                                                             2007

                                                                                                                     2008

                                                                                                                            2009

                                                                                                                                   2010

                                                                                                                                          2011

                                                                                                                                                 2012
                                                                                                     Base: GB 18+, sample size c. 500 – c 1,000.


 © Ipsos MORI
Next Monarch – by age
                                                                                   12


Q “Do you think that Prince Charles should or should not give up his right to be
   the next monarch in favour of his eldest son, Prince William?”
                                       % Should                     % Should not

                                                        40
                          All                                  51
                                                                    57
                     18-24                            36
                                                        38
                     25-34                                    49
                                                        39
                     35-44                                         55
                                                 30
                     45-54                                           60
                                                        40
                     55-64                                         56
                                                             44
                        65+                                   48
 Base: 1,006 British adults 18+, 12th - 14th May 2012


 © Ipsos MORI
                                                                                        12
Next Monarch – by social class
                                                                                      13


Q “Do you think that Prince Charles should or should not give up his right to be
   the next monarch in favour of his eldest son, Prince William?”
                                       % Should                        % Should not

                                                        40
                          All
                                                                  51

                                                   34
                         AB
                                                                       58

                                                        38
                          C1
                                                                   55

                                                         42
                          C2
                                                              47

                                                              49
                         DE
                                                             44

 Base: 1,006 British adults 18+, 12th - 14th May 2012


 © Ipsos MORI
                                                                                           13
Next Monarch – by region
                                                                                 14


Q “Do you think that Prince Charles should or should not give up his right to be
   the next monarch in favour of his eldest son, Prince William?”
                                       % Should                   % Should not

                                                        40
                          All
                                                             51

                                                        41
                Midlands
                                                              54

                                                        41
                      North
                                                             49

                                                        39
                     South
                                                             51
 Base: 1,006 British adults 18+, 12th - 14th May 2012


 © Ipsos MORI
                                                                                      14
Next Monarch – by voting intention
                                                                                  15


Q “Do you think that Prince Charles should or should not give up his right to be
   the next monarch in favour of his eldest son, Prince William?”
                                       % Should                    % Should not

                                                        40
                          All
                                                              51

                                                         44
                     Labour
                                                             47

                                                         42
                Conservative
                                                                   57

                                                    36
                    Lib Dem
                                                                   57
 Base: 1,006 British adults 18+, 12th - 14th May 2012


 © Ipsos MORI
                                                                                       15

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The Queen's Diamond Jubilee

  • 1. 1 The Queen’s Diamond Jubilee May 2012 Simon Atkinson © Ipsos MORI
  • 2. 2 Monarchy or Republic? © Ipsos MORI
  • 3. Monarchy or Republic? 3 Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” Don’t know Republic 7% 13% 80% Monarchy Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI Base: 2008, British adults, Version 2 (1,046)
  • 4. Monarchy or Republic? 4 Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” Monarchy Republic Don’t know 80 75% 74% 75% 80% 73% 74% 74%74% 74% 73% 74% 73% 72%71% 71% 72% 71% 70% 71% Avg. = 73% 73% 70 65% 69% 70% 60 Death of Princess Diana Death of Jubilee 50 Queen Mother weekend 40 18% in 1969 (Gallup) 30 21% 21% 19% 19% 20% 18% 20% 19% 19% 20% 19% 20 17% 18% 18% 16%16% 15% 22% 18% 18% Avg. = 18% 16%16% 13% 10 7% 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Base: c. 500-1,000 GB 18+ except four polls (Dec 01, Feb 02, May 02 and Apr 04) which are all c. 1,000 GB 16+. © Ipsos MORI 4
  • 5. Monarchy or Republic? - by age 5 Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” % Monarchy % Republic 13 All 80 17 18-24 73 19 25-34 72 10 35-44 84 20 45-54 74 7 55-64 88 10 65+ 88 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 5
  • 6. Monarchy or Republic? - by social class 6 Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” % Monarchy % Republic 13 All 80 14 AB 83 13 C1 82 14 C2 81 13 DE 75 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 6
  • 7. Monarchy or Republic? - by region 7 Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” % Monarchy % Republic 13 All 80 9 Midlands 89 14 North 77 17 South 76 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 7
  • 8. Monarchy or Republic? - by voting intention 8 Q “Would you favour Britain becoming a Republic or remaining a Monarchy?” % Monarchy % Republic 13 All 80 3 Conservative 96 10 Lib Dem 84 19 Labour 74 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 8
  • 9. 9 Next Monarch © Ipsos MORI
  • 10. Next Monarch 10 Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” Don’t know Should 9% 40% 51% Should not Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI
  • 11. Next Monarch 11 Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” Should Should Not Don' know t % 70 60 50 51% 40 40% 30 20 10 9% 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Base: GB 18+, sample size c. 500 – c 1,000. © Ipsos MORI
  • 12. Next Monarch – by age 12 Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” % Should % Should not 40 All 51 57 18-24 36 38 25-34 49 39 35-44 55 30 45-54 60 40 55-64 56 44 65+ 48 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 12
  • 13. Next Monarch – by social class 13 Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” % Should % Should not 40 All 51 34 AB 58 38 C1 55 42 C2 47 49 DE 44 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 13
  • 14. Next Monarch – by region 14 Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” % Should % Should not 40 All 51 41 Midlands 54 41 North 49 39 South 51 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 14
  • 15. Next Monarch – by voting intention 15 Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?” % Should % Should not 40 All 51 44 Labour 47 42 Conservative 57 36 Lib Dem 57 Base: 1,006 British adults 18+, 12th - 14th May 2012 © Ipsos MORI 15