The document discusses global smartphone usage, finding that smartphone ownership and internet access via smartphones is rising worldwide. It also notes that smartphone users frequently look up local information and businesses near their location, with around 1 in 5 making a purchase after doing so. Finally, over half of mobile shoppers in most countries purchase something on their smartphone at least monthly.
This presentation is an overview of the 2nd Screen Market.
It provides many figures about tablets, smartphones and consumer behaviour. Everything dealing with the relation between tablets, smartphone and television
Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.
This presentation is an overview of the 2nd Screen Market.
It provides many figures about tablets, smartphones and consumer behaviour. Everything dealing with the relation between tablets, smartphone and television
Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.
Business in Indonesia may have emerged from the global financial crisis more or less unscathed, but companies in the country cannot escape the higher expectations of corporate accountability that have come in its wake. Indeed according to the results of the 2010 Edelman Trust Barometer, informed publics in Indonesia have higher expectations of corporate accountability than any other country in Asia Pacific.
The results of this year’s study indicate that business in Indonesia cannot afford to relax, despite the strong performance of the local economy,” said Chadd McLisky, chairman of IndoPacific Edelman. “Trust has evolved from being a welcome side effect of corporate activity to a distinct line of business that companies must monitor closely and manage effectively in order to maintain a license to operate.”
Visit http://www.indopacedelman.com/ for more info.
A global consumer survey on mobile security by Juniper Networks with KRC Research and Synovate. The survey was conducted online in October 2010, with more than 6,000 self-identified smartphone and tablet users from a pool of 16,000 consumers across 16 countries, including the United States, Canada, Brazil, UK, France, Germany, Italy, Netherlands, Belgium, Russia, China, India, Australia, Hong Kong, Singapore and Japan.
One year after the launch of the iPad in Belgium (and several other Tablets available) as a strong increase of the usage of Smartphones, Mobile Internet is a major trend in the digital world. We observe important consequences for media consumption and for advertising. Concretely, what is the situation in Belgium ? (presentation illustrated with exclusive datas and insights, and a link to a White Paper about Mobile marketing)
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
Business in Indonesia may have emerged from the global financial crisis more or less unscathed, but companies in the country cannot escape the higher expectations of corporate accountability that have come in its wake. Indeed according to the results of the 2010 Edelman Trust Barometer, informed publics in Indonesia have higher expectations of corporate accountability than any other country in Asia Pacific.
The results of this year’s study indicate that business in Indonesia cannot afford to relax, despite the strong performance of the local economy,” said Chadd McLisky, chairman of IndoPacific Edelman. “Trust has evolved from being a welcome side effect of corporate activity to a distinct line of business that companies must monitor closely and manage effectively in order to maintain a license to operate.”
Visit http://www.indopacedelman.com/ for more info.
A global consumer survey on mobile security by Juniper Networks with KRC Research and Synovate. The survey was conducted online in October 2010, with more than 6,000 self-identified smartphone and tablet users from a pool of 16,000 consumers across 16 countries, including the United States, Canada, Brazil, UK, France, Germany, Italy, Netherlands, Belgium, Russia, China, India, Australia, Hong Kong, Singapore and Japan.
One year after the launch of the iPad in Belgium (and several other Tablets available) as a strong increase of the usage of Smartphones, Mobile Internet is a major trend in the digital world. We observe important consequences for media consumption and for advertising. Concretely, what is the situation in Belgium ? (presentation illustrated with exclusive datas and insights, and a link to a White Paper about Mobile marketing)
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
Inscribete en nuestra página de Candidatos:
https://lnkd.in/eHiJW9i y si eres uno de los 1.000 primeros recibiras un número de 3 cifras, si tu número coincide con las 3 últimas cifras del sorteo de la Loteria de Navidad, el Apple Watch es tuyo!!
El proximo miércoles 29/4 a las 19h estaremos Social You, S.L.con Centro Informática Profesional CIPSA (en el Fnac de L´Illa Diagonal), presentando la Master Class del nuevo Máster de Marketing Digital que realizaremos en Barcelona en los proximos meses. Te esperamos!!
Análisis de sectores y países del cuadro 5000 actualizado de credito y cauciónSocial You, S.L.
Previsiones cambiantes de Crédito y Caución en Europa
España mejora y pasa a tener 7 sectores favorables
Previsiones cambiantes de Crédito y Caución en Europa
Las previsiones sectoriales de Crédito y Caución cierran 2014 con fuertes cambios en Europa. El Cuadro 500 de la primera aseguradora de crédito española registra 17 cambios en siete mercados europeos.
Os adjunto el Catalogo del MWC-Barcelona 2015, en él encontrareis los datos más relevantes de la última edición del 2014, así como toda la información necesaria para participar el próximo 2015
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
4. Smartphone Ownership is on the Rise
UK UK
30% 45%
UK
DE DE
18% 23%
FR FR
US US
JP JP
27% 38% ES ES
31% 38%
6% 17%
33% 44%
Phase 1 (Jan+Feb 2011)
Phase 2 (Sept+Oct 2011)
Base: Enumeration Study I + II 2011: All respondents (UK: 2.000; US: 2.000; FR: 2.000; DE: 2.000; JP: 2.000).
Q1. Which if any of the following devices do you currently use? Google Confidential and Proprietary
Q6. And which of the following best describes your phones?
5. Users are Accessing the Web Through
Desktop, and Now Mobile
Smartphone PC
98%
93%
97%
85%
97%
98% 89%
93%
94% 94%
99%
90%
Used Device To Go Online Everyday in
Past 7 Days
Base: Private Smartphone users who use the internet in general (also using computer), Google Confidential and Proprietary 5
wave 2 (US: 1.000 (977); UK: 1.000 (986); FR: 1.000 (996); DE: 1.000 (993); ES: 1.000 (991); JP: 1.000 (976)).
Q18. Thinking about the last seven days on how many days were you online with ...?
6. Smartphones are Consumers’
Always-on Companion
Where Smartphone is Used
Ever used
Home 96% 97% 98% 97% 91% 99%
Work 69% 71% 78% 71% 61% 65%
On-the-go 83% 85% 75% 87% 68% 87%
In a store 76% 63% 76% 61% 42% 76%
Restaurant 70% 56% 64% 56% 56% 62%
Café or coffee shop 49% 59% 61% 55% 62% 60%
Doctor's office 55% 27% 44% 43% 36% 33%
Airport 48% 43% 43% 41% 42% 30%
At a social 59% 50% 42% 43% 36% 45%
gathering/function
Public transport 36% 61% 64% 67% 54% 61%
School 32% 16% 27% 25% 25% 24%
Somewhere else 3% 5% 3% 3% 3% 1%
Base: Private Smartphone users who use the internet in general, wave 2 (US: 1.000; UK: 1.000; FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 6
Q16. Where do you use your Smartphone? Please select first at which locations you ever use it - even if only seldom - and secondly
where you used it within the last seven days.
7. Smartphones Are Used While Consuming
Other Media
Parallel media usage
At the Same Time when I Use my Smartphone I also...
Do any of these
(Net-count)
81% 74% 72% 69% 72% 72%
Listen to music of any 51% 42% 47% 49% 46% 26%
type on the radio
Play video games 28% 15% 14% 10% 18% 9%
Read a book 18% 10% 7% 9% 11% 7%
Use it on another 44% 26% 28% 25% 36% 31%
I-net enabled device
Read the newspaper 17% 14% 15% 13% 21% 11%
or a magazine
Watch television 51% 53%
54% 52% 43% 37%
programs
Watch movies 35% 25% 28% 25% 21% 10%
Base: Private Smartphone users who use the internet in general and who were online yesterday with their Smartphone; wave 2 Google Confidential and Proprietary 7
(US: 817; UK: 784; FR: 778; DE: 720; ES: 752; JP: 910).
Q22. When you use the Internet on your Smartphone which if any of the following - do you do at the same time?
8. Offline Media Influences Mobile Search
Search After Ad Awareness
Ever searched in
response to any of 66% 55% 46% 58% 68% 62%
these (Net-count)
Shop/business 57% 44% 36% 49% 59% 50%
TV 58% 49% 40% 52% 62% 53%
Magazine 46% 39% 34% 49% 55% 42%
Poster 36% 33% 34% 44% 51% 35%
Base: Private smartphone users who use the internet in general and who at least rarely notice advertising;
wave 2 (US: 881; UK: 831; FR: 849; DE: 786; ES: 861; JP: 911).
Q43a. How often do you use your smartphone to do a search in response to an ad you have seen in a magazine, on a poster, on Google Confidential and Proprietary 8
TV or in a shop/business?
9. Search Engines Are a Frequent Touchpoint
Usage of search engines Usage of search engines
on Smartphone in general on Smartphone once a week or more
95% 82%
96% 81%
95% 77%
92% 70%
96% 84%
99% 95%
Base: Private Smartphone users who use the internet in general (US: 1000; UK: 1000;,FR: 1000; DE: 1000; ES: 1000; JP:1000).
Q29. Which of the following search engines do you use to search for information on your ... ?
Base: Private Smartphone users who use the internet in general and who are searching via search engine (US: 954; UK: 959; FR: 951; DE: Google Confidential and Proprietary 9
919; ES: 960; JP: 986).
Q31. How often do you do searches (via Google Yahoo! Bing etc.) on your ... ?
10. Smartphone Users Notice Mobile Ads
Points of Contact with Advertising
Notice Ads on
Smartphone 88% 83% 85% 79% 86% 91%
While using a search
engine 41% 35% 24% 28% 29% 47%
While in an app 46% 33% 34% 29% 31% 46%
While on a retailer
25% 22% 20% 18% 11% 11%
website
While on a video
20% 11% 19% 12% 19% 17%
website
While watching a
27% 13% 11% 17% 31% 15%
video
While on a website 47% 37% 37% 42% 53% 50%
Others 2% 1% 2% 3% 2% 1%
Base: Private Smartphone users who use the internet in general; wave 2 (US: 1000; UK: 1000; FR: 1000; DE: 1000; ES: 1000; JP: 1000).
Q41. How often do you notice advertising when you are using the browser or an app on your smartphone?
Base: Private smartphone users who use the internet in general and who at least rarely notice advertising;
wave 2 (US: 881; UK: 831; FR: 849; DE: 786; ES: 861; JP: 911). Google Confidential and Proprietary 10
Q42. Where have you noticed the advertising when using your Smartphone?
11. App Usage Is Prevalent
Average Number Average Average Apps Used
of Apps Installed Paid Apps in Past 30 Days
United States 26 6 11
United Kingdom 23 6 8
France 29 6 10
Germany 23 9 9
Spain 19 6 8
Japan 42 6 8
Base: Private Smartphone users who use the internet in general (US: 1.000; UK: 1.000; FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000).
Q24. How many apps do you currently have on your Smartphone?
Base: Private Smartphone users who use the internet in general and who have at minimum one app on their Smartphone
(US: 1.000 (963);UK: 1.000 (954); FR: 1.000 (971); DE: 1.000 (938); ES: 1.000 (991); JP: 1.000 (992)).
Q26. And of the apps you currently have installed on your Smartphone how many have you purchased for a certain amount in an app store? Google Confidential and Proprietary 11
Q25. And of the apps you currently have installed on your Smartphone, how many have you used actively in the last 30 days?
12. Smartphone Users Are Avid Video Watchers
Online Video Consumption
Total usage Usage at least once a day
79% 77%
75%
69% 71%
64% 11% 23% 18%
26% 13%
10%
Base: Private Smartphone users who use the internet in general, wave 2 (US: 1.000; UK: 1.000; FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 12
Q38. How often do you visit a social network (via websites or apps) on your…?
13. Smartphone Users Are Frequent
Social Networkers
Social Media Usage
Total usage Usage at least once a day
79% 78% 79%
69% 70%
66%
54% 48% 51%
38% 37%
46%
Base: Private Smartphone users who use the internet in general, wave 2 (US: 1.000; UK: 1.000; FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 13
Q38. How often do you visit a social network (via websites or apps) on your…?
15. Smartphone Users Seek
Local Information
84% 85%
91%
83%
92%
88%
Used Device To Access
Local Information
Base: Private Smartphone users who use the internet in general (US: 1.000; UK: 1.000; FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 15
Q33. How often do you look for information about local businesses or services on your Smartphone? Think about any information you
may access in your immediate location, in your home area, while traveling, etc.
16. …And, These Local Information Seekers
Take Action
Have Taken Action After Looking Up Local Content
89% 86%
80% 81% 80% 78%
Base: Private Smartphone users who use the internet in general and who look at least less than once a month for information on their Smartphone; Google Confidential and Proprietary 16
wave 2 (US: 920; UK: 840; FR: 834; DE: 852; ES: 885; JP: 913).
Q34. Which of the following actions have you taken after having looked up this type of information (business or services close to your location)?
17. 1 in 5 Make a Purchase after Looking
for Local Info
Actions Taken After Looking for Local Info
Called the business 51% 35% 26% 17% 32% 16%
or service
Made a purchase from
25% 21% 23% 26% 17% 21%
a business in- store
Made a purchase from
21% 21% 21% 24% 22% 12%
a business online
Visited a business 48% 40% 43% 36% 33% 41%
Visited the website of
47% 44% 32% 27% 43% 38%
a business or service
Looked up business
49% 36% 33% 34% 50% 43%
or service on a map
Base: Private Smartphone users who use the internet in general and who look at least less than once a month for information on their Smartphone; Google Confidential and Proprietary 17
wave 2 (US: 920; UK: 840; FR: 834; DE: 852; ES: 885; JP: 913).
Q34. Which of the following actions have you taken after having looked up this type of information (business or services close to your location)?.
19. Mobile Is an Emerging Point of Purchase
Have Purchased on Smartphone
40%
34%
30% 27%
24%
24%
Base: Private Smartphone users who use the Internet in general (US: 1.000; UK: 1.000; FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 19
Q44. Have you ever purchased a product or service over the Internet on your Smartphone?
20. At Least Half of Mobile Shoppers Make
Purchases Monthly on Their Smartphones
Frequency of Mobile Purchase
At least
monthly
purchase 64%
63%
Monthly 54% 55% 54%
51%
29%
41%
Weekly 36%
40% 38% 41%
14%
Daily 15%
13%
20% 10% 9% 8%
4% 4% 6% 8% 5%
Base: Private smartphone users who use the internet in general and who purchased via internet on their smartphone Google Confidential and Proprietary 20
wave 2 (US: 336; UK: 304; FR: 240; DE: 271; ES: 242; JP: 400).
Q47. How frequently do you purchase products or services with your smartphone?
21. At Least Half of Mobile Shoppers Make
Purchases Monthly on Their Smartphones
Frequency of Mobile Purchase
At least
monthly
purchase 64%
63%
Monthly 54% 55% 54%
51%
29%
41%
Weekly 36%
40% 38% 41%
14%
Daily 15%
13%
20% 10% 9% 8%
4% 4% 6% 8% 5%
Base: Private smartphone users who use the internet in general and who purchased via internet on their smartphone Google Confidential and Proprietary 21
wave 2 (US: 336; UK: 304; FR: 240; DE: 271; ES: 242; JP: 400).
Q47. How frequently do you purchase products or services with your smartphone?
22. Smartphones Influence Consumer
Purchase Decisions
Relevance of Smartphone
Relevance smartphone for shopping (Top2)
I intentionally have my
smartphone with me to
compare prices and inform 35% 22% 26% 23% 17% 25%
myself about products.
Have changed my mind
about purchasing a
product in store as of a
result of information I 32% 16% 19% 17% 20% 23%
gathered using my
smartphone.
Changed mind about
purchasing a product
online as of a result of 29% 15% 17% 13% 21% 18%
information I gathered
using my smartphone.
Base: Private smartphone users who use the internet in general, wave 2 (US: 1.000; UK: 1.000; FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 22
Q52. To what extent do you agree to each of these statements? , Top2 Boxes; scale from 5 – completely agree to 1 – completely disagree
23. Smartphone Research Also Leads
to Purchase Online and In-store
Researched via Smartphone and Purchased…
… via smartphone 28% 19% 19% 21% 22% 23%
… via computer 36% 37% 29% 35% 43% 28%
… via offline 32% 23% 21% 26% 27% 16%
Base: Private smartphone users who use the internet in general, wave 2 (US: 1.000; UK: 1.000; FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 23
Q48. Listed below are various products or services. For each of these products or services please indicate which statement applies to you.
(Net-count overall mentioned products.)
24. Background
4
Google Confidential and Proprietary 24
25. Demographics 1/2
Age
18 - 24 Years 25% 21% 26% 26% 18% 28%
25 - 34 Years 24% 29% 33% 27% 32% 32%
35 - 44 Years 18% 27% 23% 25% 29% 20%
45 - 54 Years 24% 15% 14% 16% 15% 13%
55 + Years 9% 8% 5% 6% 6% 7%
Gender
Female 49% 45% 43% 39% 42% 38%
Male 51% 55% 57% 61% 58% 62%
Education
High 43% 41% 65% 57% 43% 44%
Middle 41% 40% 18% 35% 35% 34%
Low 17% 19% 15% 9% 22% 21%
Area
Urban 33% 35% 49% 52% 84% 34%
Suburban 50% 46% 25% 23% 9% 46%
Rural 17% 19% 26% 26% 7% 21%
Base: Private smartphone users who use the internet in general, wave 2 (US: 1.000; UK: 1.000, FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 25
D4: Demographics
26. Demographics 1/2
Marital Status
Single 35% 35% 34% 36% 35% 51%
Living with partner 11% 18% 28% 27% 22% 7%
Married 42% 38% 32% 30% 38% 38%
Widowed 1% 1% 0% 0% 1% 0%
Divorced/ separated 11% 7% 4% 5% 4% 3%
Prefer not to answer 0% 0% 1% 1% 1% 0%
Income
High 23% 34% 60% 31% 27% 29%
Middle 53% 32% 19 % 28% 37% 37%
Low 16% 22% 5% 23% 20% 18%
Employment Status
Employed 62% 75% 68% 67% 64% 65%
Retired 6% 3% 7% 4% 3% 2%
Student 13% 9% 16% 17% 13% 14%
Unemployed/homemaker 19% 13% 9% 12% 20% 19%
Base: Private smartphone users who use the internet in general, wave 2 (US: 1.000; UK: 1.000, FR: 1.000; DE: 1.000; ES: 1.000; JP: 1.000). Google Confidential and Proprietary 26
D4: Demographics
27. Research Methodology
• Online interviews with private smartphone users who use the Internet
on their smartphone (aged 18+) in 26 countries
• Distribution according to national representative CATI Study
• Interviews were conducted in Q1 2012 (Fieldwork in January / February)
• This presentation will focus on the following markets:
– United States (n=1,000)
– United Kingdom (n=1,000)
– France (n=1,000)
– Germany (n=1,000)
– Spain (n=1,000)
– Japan (n=1,000)
• Data for other countries released over next few months
• Global Smartphone User surveys conducted by Ipsos Gmbh and
Enumeration Study conducted by TNS Infratest Gmbh
Google Confidential and Proprietary 27
28. Research Objectives
Gain a deep understanding of smartphone consumer behavior,
specifically with regard to:
DAY
How are How do What types of info How do How do
smartphones consumers are consumers consumers use smartphones
used in multi-task searching for on their smartphones influence the
daily life? with their mobile ? to find local info? shopping process
smartphones? and behavior?
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29. Thank you
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