Presented on behalf of IE Business.

1. HOW ARE NEW TRENDS
IN SOCIAL MEDIA
CHANGING THE WAY WE
DO BUSINESS?
@CathyHackl
PresentedbyCathyHackl

4. Snapchat
S O U R C E : S O C I A L T I M E S
Snapchat launched in 2011.
Considered the fastest
growing social network.
200 million monthly active users
& 100 million daily active users.
Most engaged audience, with
more than 400 million snaps per
day.
In 2014, Snapchat grew 57
percent.

5. Snapchat
S O U R C E : S O C I A L M E D I A E X A M I N E R
71% of Snapchat’s U.S. users fall into the
18 - 34 age range
Known for authenticity and brand
narrative/storytelling
Snapchat stories, last only 24 hours, are
a string of snaps used to create a video
narrative. There are over 1 billion views
of Snapchat stories each day.
Live events, private content, special
promotions/contests/perks, partner with
influencers.

6. Vine
S O U R C E S : S O C I A L T I M E S + G I G A O M R E S E R A C H
Vine is owned by Twitter and
it's a video sharing app.
Videos are 6 seconds long &
automatically loop
40 million users.
1.5 billion number of loops
played daily
31.8 % users between 14-17
No paid advertising, but
brands pay top Viners.
Launched in 2013

7. Meerkat
Launched for iOS on Feb.
27.
Rose to fame during
SXSW.
Live streaming straight
from GoPro.
Top features: Web
interaction, scheduled
posts, partnership with
Facebook, API, & cameos.

8. Periscope
Acquired by Twitter in
January for $86.6 million
Launched for iOS on March
26.
Top features: Integration
with Twitter, available for
replay for 24 hours, hide chat,
& hearts.
10 million users in 5 months.
40 years' worth of video
watched every day

9. Yik Yak
Yik Yak is a social media
app.
It allows people to
anonymously create and
view "Yaks" within a 5 mile
radius.
Launched in 2013.
Posts are called yaks
Used on college campuses,
but...

10. Facebook
Mentions/Live
Rolled out ONLY to
celebrities on Aug. 6.
At the end of the broadcast,
Facebook Live streams are
permanently saved and can
be replayed.
Rolling out to journalists
and those with verified
profiles next.
1.49 billion monthly active
users.

11. How are these
apps changing
the business
landscape?

12. Politics

13. Human Resources

14. Law
Enforcement

15. Law Enforcement

16. Sports

17. Sports

18. News

19. Financial

20. New Social Media Platforms to
Keep an Eye on

21. New Social Media Platforms to
Keep an Eye on

22. New Social Media Platforms to
Keep an Eye on

23. Social media has changed
the way we do business
and how brands reach
audiences. New trends, like
mobile live streaming, will
impact the way they
communicate with customers
and audiences.

24. Thank
You
Any
Questions?

25. Let's connect:
@CathyHackl
cathyhackl@gmail.com
678-913-8133