What Is Social Media?

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Presentation including principles for successfull social media implementation, showcasing Barack Obamas election, X-box campaign, O2 'Orgy of fun'.

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  • Barack Obama is the first major candidate to decline participation in the public financing system for presidential campaigns. He’s found a more effective way to raise money — by leveraging the power of the American people through online Social Networks. 
  • What Is Social Media?

    1. Interesting statistic 42 Mill 166 Mill Obama Mccain Contribution < $200
    2. Social media elected the president Obama Mccain
    3. What is social media? <ul><li>Facebook, myspace, linkedin, Bebo </li></ul><ul><li>Wiki, Blogger, Digg </li></ul><ul><li>Forum, MSN </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube, flickr, last.fm </li></ul>
    4. The planners view Share Publish Discuss Microblogger Social Networks MMO Social Games Lifestream Virtual worlds Lifecast Social Media
    5. The consumers view
    6. Media view Time Engagement
    7. “ Carbonara alla confusione”
    8. How do you eat it?
    9. “ Do less, but better”
    10. “ Do less, but better” <ul><li>If you were to try to create a genuinely 360˚ campaign, </li></ul><ul><li>you could potentially spend many millions of pounds </li></ul><ul><li>because it wouldn't be clear where to stop. The budget </li></ul><ul><li>would be frittered away across all the different areas, </li></ul><ul><li>trying to create that elusive 360˚ reach. </li></ul><ul><li>Will Harris, Marketing Director of Nokia UK, October 2008 </li></ul>
    11. The four Commands of social media <ul><li>Responsiveness </li></ul><ul><li>Game mechanics </li></ul><ul><li>Narrative Journey </li></ul><ul><li>Group Behaviour </li></ul>
    12. Xbox Playmore
    13. Xbox - Results <ul><li>1m+ unique users </li></ul><ul><li>124,000 registered users in 12 weeks </li></ul><ul><li>150,000 registered users (15% conversion) </li></ul><ul><li>700,000 downloads of 'champagne' TV ad ave. session length 7.5 minutes </li></ul>
    14. O2 Orgy of fun - Print, poster, T-shirts
    15. O2 Orgy of fun - Facebook
    16. O2 Orgy of fun - Results <ul><li>65,000 students in 11 days </li></ul><ul><li>77,000 students in total </li></ul><ul><li>343 online discussions, </li></ul><ul><li>11,053 posted messages </li></ul><ul><li>70 uploaded video clips to Facebook </li></ul><ul><li>Bigger fan Club then gmail, Pepsi, Diesel, nanno chromatics </li></ul>
    17. Why should I care?
    18. Because your audience does <ul><li>&quot;Social media is established everywhere there is an </li></ul><ul><li>internet connection and it has to be considered for all </li></ul><ul><li>advertisers, marketers and content producers as a core </li></ul><ul><li>part of their communications.&quot; . </li></ul>Universal McCann Wave 3.0 :  Global research into the impact of social media.
    19. How could we help <ul><li>Consultancy Identify the social media opportunity for your core clients </li></ul><ul><li>Skills Social media acceleration </li></ul><ul><li>Execution Specific project </li></ul>
    20. Many thanks. Your ubermore team
    21. “ Mahlzeit”

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