The Times Multimedia
The Times Multimedia
The Times Multimedia
The Times Multimedia
The Times Multimedia
Gregor Rohrig

Multimedia Production Editor

         developing

         innovating

          training

  production ma...
The Times’ Multimedia Products
The Times’ Multimedia Products
The Times’ Multimedia Products
The Times’ Multimedia Products
The Times’ Multimedia Products
The Times’ Multimedia Products
The Times’ Multimedia Products
TimesCode mobile innovation




Way of receiving information on your cellphone

The first on the continent to offer the tec...
International Multimedia Trends
                Features of America’s Top 100 newspapers sites

                     2006 ...
International Multimedia Trends
                 Mobile Browsed News and Information




              Country            ...
National Multimedia Trends
National Multimedia Trends
National Multimedia Trends
National Multimedia Trends
National Multimedia Trends
National Multimedia Trends

         Grocotts’ Mail: Video Multimedia

         Die Burger: Video Multimedia


   News 24:...
Why the hype?

SA Broadband growth


 Broadband Services


Up-to-date technology


   Media Offerings


 Consumers change
SA Broadband Growth




Source: MyADSL.co.za
Justin Hartman

  New Media Strategist

   overall web strategy

research and development

application development

  proj...
Multimedia accessibility
Broadband services




Media offerings
Social media and Web 2.0


Social media anything that uses the
 internet to facilitate conversations



    Web 2.0 is any...
Social media and Web 2.0
Social media and Web 2.0
Social media and Web 2.0
Social media and Web 2.0
Social media and Web 2.0
Social media case study
Social media case study



          Doritos competitors were
           outspending them 2-1

         Needed to build aw...
So, what did they do?


         They started a game called
          Crash the Super Bowl

        Consumers had 8 weeks ...
The Doritos creative execution
The Doritos creative execution
The Doritos creative execution
The Doritos creative execution
The Doritos creative execution
The Doritos creative execution
The Doritos creative execution
Live the Flavor - Dale Backus
Ad myths had been shattered

  First consumer ad to appear on TV


    Smallest budget, total $12.79


      Smallest crew...
Effectiveness of the campaign
                1.3 billion page impressions (worth $35 million)

                     Onlin...
Application in South Africa
Application in South Africa
Application in South Africa
Is this really all worth it?

                         7.8 million unique Internet users in 2007

                        ...
PR 2.0 in South Africa
PR 2.0 in South Africa
PR 2.0 in South Africa
Facebook importance
         US                                                                   21,787,200

    Canada  ...
PR 2.0 in South Africa
PR 2.0 in South Africa
PR 2.0 in South Africa
PR 2.0 in South Africa
PR 2.0 in South Africa
What can you do?
RedCube Presentation on Social Media / Multimedia for PR companies
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RedCube Presentation on Social Media / Multimedia for PR companies

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A presentation by Justin Hartman and Gregor Rohrig of The Times newspaper (South Africa) to the RedCube PR agency. We look at Multimedia and Social Media trends in South Africa compare to the rest of the world.

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  • its a nice presentation on the times multimedia. the whole presentation gives proper information about the times.
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RedCube Presentation on Social Media / Multimedia for PR companies

  1. 1. The Times Multimedia
  2. 2. The Times Multimedia
  3. 3. The Times Multimedia
  4. 4. The Times Multimedia
  5. 5. The Times Multimedia
  6. 6. Gregor Rohrig Multimedia Production Editor developing innovating training production management working with social media
  7. 7. The Times’ Multimedia Products
  8. 8. The Times’ Multimedia Products
  9. 9. The Times’ Multimedia Products
  10. 10. The Times’ Multimedia Products
  11. 11. The Times’ Multimedia Products
  12. 12. The Times’ Multimedia Products
  13. 13. The Times’ Multimedia Products
  14. 14. TimesCode mobile innovation Way of receiving information on your cellphone The first on the continent to offer the technology Enables marketers to tap the growing consumer power of mobile users
  15. 15. International Multimedia Trends Features of America’s Top 100 newspapers sites 2006 2007 Source: The Bivings Group (2007)
  16. 16. International Multimedia Trends Mobile Browsed News and Information Country Subscribers (in mil.) Percent Percent change United Kingdom 6 13.7% 4.0% United States 20.4 9.9% 0.5% Spain 1.8 5.7% 3.1% Italy 2.5 5.8% 11.7% Germany 1.5 3.3% 3.0% France 3.3 7.4% 1.9% Source: M-Metrics Inc. (Feb 2007)
  17. 17. National Multimedia Trends
  18. 18. National Multimedia Trends
  19. 19. National Multimedia Trends
  20. 20. National Multimedia Trends
  21. 21. National Multimedia Trends
  22. 22. National Multimedia Trends Grocotts’ Mail: Video Multimedia Die Burger: Video Multimedia News 24: Podcast Multimedia - some video Mail & Guardian: Podcast Multimedia - some video The Times: Daily Video and Podcast Multimedia
  23. 23. Why the hype? SA Broadband growth Broadband Services Up-to-date technology Media Offerings Consumers change
  24. 24. SA Broadband Growth Source: MyADSL.co.za
  25. 25. Justin Hartman New Media Strategist overall web strategy research and development application development project management social media integration
  26. 26. Multimedia accessibility Broadband services Media offerings
  27. 27. Social media and Web 2.0 Social media anything that uses the internet to facilitate conversations Web 2.0 is any website that facilitates interaction
  28. 28. Social media and Web 2.0
  29. 29. Social media and Web 2.0
  30. 30. Social media and Web 2.0
  31. 31. Social media and Web 2.0
  32. 32. Social media and Web 2.0
  33. 33. Social media case study
  34. 34. Social media case study Doritos competitors were outspending them 2-1 Needed to build awareness with consumers Wanted to change the playing field
  35. 35. So, what did they do? They started a game called Crash the Super Bowl Consumers had 8 weeks to produce a 30 sec advert The winning ad would be flighted during the Super Bowl utopia
  36. 36. The Doritos creative execution
  37. 37. The Doritos creative execution
  38. 38. The Doritos creative execution
  39. 39. The Doritos creative execution
  40. 40. The Doritos creative execution
  41. 41. The Doritos creative execution
  42. 42. The Doritos creative execution
  43. 43. Live the Flavor - Dale Backus
  44. 44. Ad myths had been shattered First consumer ad to appear on TV Smallest budget, total $12.79 Smallest crew, 5 people Shortest Production time, 4 days Youngest crew, age 22 and younger
  45. 45. Effectiveness of the campaign 1.3 billion page impressions (worth $35 million) Online community of over 1 million users 12% spike in sales in Jan ‘07 20 national print stories and 88 national broadcast mentions Ranked #4 ad on USA Today's Super Bowl Admeter Won a Golden Lion at the Cannes Lions International Advertising Festival Source: IRI Analytics Research & Development group and by Nielson for subscription-based BuzzMetrics report
  46. 46. Application in South Africa
  47. 47. Application in South Africa
  48. 48. Application in South Africa
  49. 49. Is this really all worth it? 7.8 million unique Internet users in 2007 163% growth in the SA industry Online ad revenue expected to reach R200-million in 2007 30 million cellphone subscribers in SA 83 million subscribers in Africa Mobile ad revenue expected to reach R1.5 billion by 2011 Source: Online Publishers Association, Internet World Stats, MyADSL.co.za, World Wide Worx and BizCommunity.com
  50. 50. PR 2.0 in South Africa
  51. 51. PR 2.0 in South Africa
  52. 52. PR 2.0 in South Africa
  53. 53. Facebook importance US 21,787,200 Canada 7,879,800 UK 7,489,500 Australia 1,989,620 Turkey 1,611,280 Sweden 1,040,980 Norway 950,380 France 785,360 South Africa ranked #9 with South Africa 692,420 692,420 registered users Colombia 550,440 Mexico 496,640 Egypt 469,980 India 383,400 Germany 372,920 Singapore 306,520 Source: facebook.com
  54. 54. PR 2.0 in South Africa
  55. 55. PR 2.0 in South Africa
  56. 56. PR 2.0 in South Africa
  57. 57. PR 2.0 in South Africa
  58. 58. PR 2.0 in South Africa
  59. 59. What can you do?

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