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20141008 intelcollab

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20141008 intelcollab

  1. 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab How to Maximize Competitive Intelligence Impact with a Minimized Budget Powered by A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 8 October 2014 ~ featuring ~ Scott Leeb Dr. Craig Fleisher
  2. 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Scott Leeb Scott_Leeb@yahoo.com Scott Leeb has over the past 15 years created, managed and grown the global business intelligence programs at four Fortune 500 companies (Prudential Retirement, The McGraw-Hill Companies, KPMG and Ingram Micro) and a leading international philanthropy (The Rockefeller Foundation). In 2011 he served as President of SCIP. Scott has spoken in Europe, Asia, Africa, Australia, North and South America on a wide range of topics including competitive intelligence, business intelligence, market intelligence, strategy and knowledge management. He began his career as a senior intelligence analyst for the US Army, specializing in East Asian political-military affairs. Scott holds MAs from The Australian National University and Columbia University, a BA from Yale University and a language certificate from Beijing University. The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!
  3. 3. Questions, Commentary & Content The Intelligence Collaborative http://IntelCollab.com #IntelCollab α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Powered by
  4. 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Resources Tight?
  5. 5. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Importance of CI Institutions that emphasize gathering competitor information outperform their peers in revenue growth, gross revenues and sales. In addition, information-focused firms experience greater market share and earnings per share. In one of the most compelling changes to occur over the four years studied, competitor information has become much more prevalent as an unmet need, mentioned as such by all functional groups.
  6. 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Agenda ► Manage Expectations ► Avoid Anonymity ► Find A Champion ► Leverage Resources ► Focus on production
  7. 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Manage Expectations “When do you need that?” —Yesterday “When did you first know you were going to need it?” —A month ago “What kind of budget do you have?” —None “What are you looking for? —Everything you can get your hands on
  8. 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Data warehousing OLAP ETL Powered by Manage Expectations Dissemination Collection Planning & Directions What is the format Who will/won’t see it Will it be pushed/pulled Analysis & Production KITs The Intelligence Cycle Intelligence Users and Decision-Makers Information Storage & Processing Multi source Coding/Programming Quality control Media savvy Communications Culturally sensitive Linguistics Statistics Data mining Metrics & measurement Software savvy Sensitivity analysis What resources are available Timing of activities What are your priorities Where are you storing information Will it be readily available Will it be searchable/findable Primary vs secondary What is the nature of the intelligence Internal vs external What requirements will be addressed
  9. 9. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Avoid Anonymity ► Establish a voice ► Disseminate as broadly as possible ► Brand your product ► Thank everybody
  10. 10. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Avoid Anonymity Next to doing the right thing, the most important thing is to let people know you are doing the right thing. — Nelson Rockefeller, U.S. Vice-President, 1908-1979
  11. 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Avoid Anonymity 2005C BoIm Commumnuinciacattiioonnss P Plalann Key Customers Vehicle Mode KITS Discussed Frequency Comments CEO CONTACT Word document (13 pages) Key Competitors Monthly 2/7 - likes format 3/8 - no comment 4/6 - use dynamic links to articles Market Developments Powerpoint presentation (3 slides) Key Competitors and trends Monthly 1/21; 2/25; 3/24; 4/21; 5/26; 6/23; 7/21; 8/25, 9/22, 10/25 - no comment Intelligence Audit Face-to-face (30 min) Establish KITS 2x/annually 1/28 - wants a focus on CH and IN 7/19 - more financial reporting; include transaction multiples EVP, Strategy Highlights e-mail Competitors As needed 1/16 - re:MMC - "need to keep closer look" 1/19 - re: regulatory changes -no comment 2/7 - re: asset management - no comment 2/9 - re: home schooling - deeper dive 2/10 - re: TW - watch stock price 2/12 - re: analyst conference - "key on ad recovery" Viewpoint Word document (2-3 pages) Key macro trends Monthly
  12. 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Find A Champion ► Senior ► Vocal ► CI “smart” ► Committed Characteristics: Perseverance Power Knowledge Adaptability Integrity Endurance Rationality
  13. 13. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Leverage Resources Business Library Executive Team Sales Force Internal Staff Human Resources Vendors/Suppliers Associations Alliance Partners Public Libraries Infrequent Sources Occasional Sources Frequent Sources Information Feeds Investor Relations Market Research Consultants Interns
  14. 14. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Leverage Resources ► Conduct inventory of resources ► Find out subscription privileges ► Determine access ► Work with account holder
  15. 15. Knock off the low hanging fruit The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Focus on Production ► Be Quick ► Be Assertive ► Be Focused (What, So What, Why) ► Be Broad
  16. 16. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Focus on Production Keep a wide portfolio News Report Competitor Flash Alert Earnings Analysis Viewpoints Opinions EVENT DRIVEN QUARTERLY/ HALF-YEAR Competitor Review CEOC/BOD Report Competitor Metrics Headlights SEMI-MONTHLY MONTHLY DAILY Decision Support Requests MarketWatch Cross-Competitive Assessments Competitor Profiles
  17. 17. Thank you! Now how about a little Q&A? The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Scott Leeb Scott_Leeb@yahoo.com Scott Leeb has over the past 15 years created, managed and grown the global business intelligence programs at four Fortune 500 companies (Prudential Retirement, The McGraw-Hill Companies, KPMG and Ingram Micro) and a leading international philanthropy (The Rockefeller Foundation). In 2011 he served as President of SCIP. Scott has spoken in Europe, Asia, Africa, Australia, North and South America on a wide range of topics including competitive intelligence, business intelligence, market intelligence, strategy and knowledge management. He began his career as a senior intelligence analyst for the US Army, specializing in East Asian political-military affairs. Scott holds MAs from The Australian National University and Columbia University, a BA from Yale University and a language certificate from Beijing University.

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