How to Align Intelligence
Program Performance with
Professional and Career
Development
A Complimentary Webinar from Aurora...
Terry Thiele has been with The Lubrizol Corporation for 13 years, during which time his principal
responsibilities have in...
http://go.aurorawdc.com/austin
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab

Powered by
Questions, Commentary & Content
α

α

α

α

The Intelligence Collaborative
http://IntelCollab.com #IntelCollab

Use the Qu...
Discussion Flow
► Matching Your Intelligence Program to the Needs of

►
►
►

►

Your Business
The Challenge of Developing ...
Great Intelligence teams analyze their own
organizations … a lot!

How well do you know
your own company?

The Intelligenc...
Where’s your business in the value migration cycle?

Slywotzky, Adrian J. (1996), Value Migration: How to Think Several Mo...
Where’s your business culturally?
• Agency Model (Strategic Planning ingrained and analysis
demand intact) … sounds like g...
What’s your business’ cycle time?
• Days (Highly sensitive to immediate competitor actions) …
quick market rollover requir...
So what’s your business’ intelligence profile?
“27
Flavors”

Alligator
Fighting
culture

Agency
culture

Official
Future
c...
You want “Built to Fit” Intelligence
Management’s Job

Key to
developing
and sustaining
demand

EXPAND existing
lines of b...
How to Make Intelligence Influential
Top-of-Mind for Senior Management…
o I need to make this quarter’s numbers
o I need t...
How to make Intelligence Influential…

HOW NOT TO BE THIS GUY!






DO INTELLIGENCE THAT ENABLES THE DECISIONS YOUR
EX...
How to Make Intelligence Influential
Top-of-Mind for Middle Management…
o What time is my next meeting?
o What is on my da...
How to Make Intelligence Influential

HOW NOT TO BE THIS GUY!


STRATEGIC OR TACTICAL … What does the business need?
GET ...
Who loses in next restructuring?
Primary
objective (or
lament) of CI
Literature to
resolve “impact”
problem

CEO
COO
EVP

...
Getting it right by degree
Required?

Sweet
Spot
Result
Free

Kill Zone

A Task?

A Function?

Pure
Luck

Optional?

The I...
http://go.aurorawdc.com/austin
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab

Powered by
Why Austin, Why Now?
An Agenda Designed to Help YOU Succeed!
Intelligence
Organization
Design
 Political Landscape
Change...
Thank you!
Now how about a little Q&A?
Terry Thiele

Email: Terry.Thiele@lubrizol.com

Email: NatBrooks@strategyshapers.co...
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How to Align Intelligence Program Performance with Professional and Career Development

  1. 1. How to Align Intelligence Program Performance with Professional and Career Development A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 5 March 2014 ~ featuring ~ Terry Thiele The Intelligence Collaborative http://IntelCollab.com #IntelCollab Nat Brooks Michel Bernaiche Powered by
  2. 2. Terry Thiele has been with The Lubrizol Corporation for 13 years, during which time his principal responsibilities have included strategic planning support and regulatory compliance and advocacy, with an emphasis on environmental matters. Before joining Lubrizol, Terry performed environmental policy and government relations functions for AB Electrolux and the General Electric Company. Prior to that he spent the first 11 years of his career working in the Federal government with service in the Treasury Department, the Central Intelligence Agency, The Defense Intelligence Agency and the Executive Office of the President. He received his B.A. magna cum laude from Princeton University in 1976, his J.D. from the NYU School of Law in 1979 and graduated from the National War College in 1987. Terry served for over 10 years in the U.S. Army Reserve, Judge Advocate General Corps, honorably discharged with the rank of captain. Terry Thiele Principal of Strategy Shapers LLC, Nat Brooks brings 25 years of Fortune 500 management experience to the work of helping clients create world class market and competitive intelligence, and winning business strategies. Nat Brooks From 2005 to 2012 Nat built Procter & Gamble’s Competitive Intelligence organization, which today is an 850 member global community of practice responsible for competitive analysis, early warning, tech. intelligence and strategic analysis. A recognized leader in competitive strategy in the consumer packaged goods industry, Nat was a member of P&G’s prestigious CFO Circle. Nat has also mentored competitive and market intelligence leaders at firms such as Newell Rubbermaid, Cintas, Brown-Forman and Pella Window. The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve realworld business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time! The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  3. 3. http://go.aurorawdc.com/austin The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  4. 4. Questions, Commentary & Content α α α α The Intelligence Collaborative http://IntelCollab.com #IntelCollab Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Powered by
  5. 5. Discussion Flow ► Matching Your Intelligence Program to the Needs of ► ► ► ► Your Business The Challenge of Developing Demand Some Road Weary Tips… Why Austin, Why Now Summary, Q&A and Discussion The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  6. 6. Great Intelligence teams analyze their own organizations … a lot! How well do you know your own company? The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  7. 7. Where’s your business in the value migration cycle? Slywotzky, Adrian J. (1996), Value Migration: How to Think Several Moves Ahead of the Competition, Boston, Mass: Harvard Business School Press, ISBN 0-87584-632-7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  8. 8. Where’s your business culturally? • Agency Model (Strategic Planning ingrained and analysis demand intact) … sounds like great place but could be sign of fat and tired operation • Alligator Fighting (never-ending crisis management) … Business too consumed with beating off alligators to think about draining swamp … intelligence might have to go tactical to get strategic • Official Future (“Here’s the cross, build a Church under it”) … Owner / CEO has clear vision of future (e.g., Steve Jobs) which can be great … and very risky … needs skeptic and opportunity shopper The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  9. 9. What’s your business’ cycle time? • Days (Highly sensitive to immediate competitor actions) … quick market rollover requires extreme focus on day-to-day competitive intelligence • Months (never-ending crisis management) … needs both tactical near-term and strategic long-term planning support; difficult to balance • Years (Highly dependent on getting long term trends right) … multi-year product development lead times require strategic commitments well in advance of business benefit The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  10. 10. So what’s your business’ intelligence profile? “27 Flavors” Alligator Fighting culture Agency culture Official Future culture High Growth D M Y D M Y D M Y Slow Growth D M Y D M Y D M Y Static Growth D M Y D M Y D M Y The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  11. 11. You want “Built to Fit” Intelligence Management’s Job Key to developing and sustaining demand EXPAND existing lines of business and GROW new lines of business EXTEND and PRESERVE cash flows from existing lines of business against the forces of commoditization and “external” innovation PROTECT existing lines of business from encroachment by rivals, customers and suppliers The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  12. 12. How to Make Intelligence Influential Top-of-Mind for Senior Management… o I need to make this quarter’s numbers o I need to train 100 new sales people o I need to speak to 3 CEO’s tomorrow o I need to consider M&A and how it will impact sales o I need to report to the board on the performance of why we win & lose Is this you? DON’T BE THIS GUY! Hat tip to Ed Alison, CI Director at Polycomm… The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  13. 13. How to make Intelligence Influential… HOW NOT TO BE THIS GUY!    DO INTELLIGENCE THAT ENABLES THE DECISIONS YOUR EXECUTIVES HAVE TO MAKE! … Even if it is work you don’t want to do! DON’T WAIT TO DO THE SHOW … Do NOT wait to shine at the big presentation. Good managers know more and think faster than Power Point. Instead, turn your insights / recommendations into an Elevator Speech RIGHT NOW! PREPARE FOR PUSHBACK … EVEN HUMILIATION … AND GET RIGHT BACK ON THE HORSE!  RELATE ALL RISKS & OPPORTUNITIES TO MANAGEMENT’S GOALS … Put it in their terms, not yours! The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  14. 14. How to Make Intelligence Influential Top-of-Mind for Middle Management… o What time is my next meeting? o What is on my dayplanner? o How do I fix today’s problem with Customer X? o How do I get manager Y to be more productive? Is this you? DON’T BE THIS GUY! The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  15. 15. How to Make Intelligence Influential HOW NOT TO BE THIS GUY!  STRATEGIC OR TACTICAL … What does the business need? GET ON THE FIELD! You have to win battles if you want to choose future battlefields!  WINNING ORGANIZATIONS … are more likely to keep paying for intelligence! The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  16. 16. Who loses in next restructuring? Primary objective (or lament) of CI Literature to resolve “impact” problem CEO COO EVP EVP SVP EVP Mkt Mkt Mkt Ops Ops Ops Sales Sales Sales The Intelligence Collaborative http://IntelCollab.com #IntelCollab VP SVP VP VP VP DIR Stuff Base expectation of CI Literature: Have a “Professional” CI department CI Guy BIG STAFF Powered by Copyright © 2013 Strategy Shapers LLC
  17. 17. Getting it right by degree Required? Sweet Spot Result Free Kill Zone A Task? A Function? Pure Luck Optional? The Intelligence Collaborative http://IntelCollab.com #IntelCollab Because it’s about Winning…  Match organization and products to culture and business condition  Needs to be “little p” professional  Focus on decisions not processes  Attach the work to the living part of the organism  Seek passionate “entrepreneurs” to do intelligence Powered by Copyright © 2013 Strategy Shapers LLC
  18. 18. http://go.aurorawdc.com/austin The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  19. 19. Why Austin, Why Now? An Agenda Designed to Help YOU Succeed! Intelligence Organization Design  Political Landscape Changes impact on Organizations  Adapting CI to a VUCA World  Creating Information and Intelligence Cultures The Intelligence Collaborative http://IntelCollab.com #IntelCollab Intelligence Organization Development Intelligence Tradecraft  Influencing Senior  How to collect / Management analyze intelligence  Coaching Senior on regulators and Management government actors  Getting Senior  How to evaluate long Management to fund term industry trends intelligence  How to drive market  Recruiting right skills decisions with and personalities intelligence  War gaming to win Powered by
  20. 20. Thank you! Now how about a little Q&A? Terry Thiele Email: Terry.Thiele@lubrizol.com Email: NatBrooks@strategyshapers.com Nat Brooks The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve realworld business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time! The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by

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